Mandatory Submission of Assignments for VMU Dear Protons‚ • • • • • • • • • • This is to inform you all to prepare written assignment for second year of MBA‚ details of which is given below after this notice. This assignment is from VMU and based on question papers of last three examinations. This assignment is supposed to be submitted by only those Protons whose second year examination is due in January -2011. The books‚ needed to complete this assignment‚ are available in Library from 28-12-2010 onwards
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IMPACT OF BRAND SWITCHING‚ BRAND CREDIBILITY‚ CUSTOMER SATISFACTION AND SERVICE QUALITY ON BRAND LOYALTY Rizwan Arshad1‚ Idrees Akbar2‚ Abdul Muqtadir3‚ Urooj shafique4‚ Hafsa Zia5‚ Waheed Naseer6‚ Shoaib Ahmad Amin7 1(Faculty Member‚ Department of Management Sciences Islamia University of Bahawalpur‚ Pakistan) 2(Student‚ Department of Management Sciences Islamia University of Bahawalpur‚ Pakistan) 3(Student‚ Department of Management Sciences Islamia University of Bahawalpur‚ Pakistan) 4(Student
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Latar Belakang Perusahaan McDonald’s Corporation merupakan jaringan restoran cepat saji terbesar di dunia‚ yang melayani 47 juta pelanggan setiap hari. Produk dasar yang dijual McDonald’s adalah ayam‚ kentang‚ burger‚ dan softdrink. Sebagian besar restoran McDonald’s dilengkapi dengan tempat bermain anak-anak dan ruangan yang didesain dengan nuansa anak-anak. Setiap restoran McDonald’s dapat dioperasikan secara franchise‚ afiliasi‚ maupun dioperasikan oleh manajemennya sendiri. Pendapatan perusahaan
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Organizational Behaviour Stephen P. Robbins San Diego State University Timothy A. Judge University of Florida Timothy T. Campbell University of Dubai . Financial Times Prentice Hall is an imprint of Harlow‚ England • London • New York • Boston • San Francisco • Toronto • Sydney • Singapore • Hong Kong Tokyo • Seoul • Taipei • New Delhi • Cape Town • Madrid • Mexico City • Amsterdam • Munich • Paris • Milan Contents Preface Guided Tour Acknowledgements Publisher’s acknowledgements
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Welcome (E 34) in McDonald’s World Perception is the process by which people select‚ organize & interpret sensations. McDonald’s Corporation McDonald’s is the world’s largest fast food restaurants‚ serving nearly customers daily. 47 million McDonald’s began in McDonald in California. 1940 with the first restaurant opened by brothers Dick and Mac McDonald’s operates over 31‚000 restaurants worldwide. McDonald’s employing more than 1.5 million people.
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BRAND IMAGE AND BRAND LOYALTY Muhammad Shafiq Gul[1]*‚ Dr Farzand Ali Jan** Dr Qadar Baksh Baloch Muhammad Faheem Jan*** & Muhammad Farooq Jan**** Abstract This study was conducted to determine the level of brand loyalty and image‚ to examine interactive role of those factors that determines brand image and loyalty‚ to determine level of brand loyalty and image of Toyota car users and to suggest measures for developing brand loyalty in district Peshawar. The data was collected through
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Discussion a) The value of bulk density is 1.7921 × 10-3 kg/mm3 and the moisture content value is 0.31 %. b) Based on our visual observation‚ the colour of the soil sample that we had was light brownish. The texture of the soil was not too dry and either wet‚ it is loose because it contains broken rock particles or they are the resistant components of rocks broken down which it has rotund shape. Conclusion 1) The possible sources of error which made during experiment was first of all
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White Paper CRM vs. Loyalty Programs: Best Friends or Arch Rivals? CRM vs. Loyalty Best Friends or Arch Rivals? A sk business owners what keeps them up at night and most will say driving revenue‚ increasing profitability‚ staying ahead of the competition‚ and retaining customers. For the past year and a half‚ companies in a variety of industries— most notably those involved in the financial services‚ telecommunications‚ travel and tourism industries—have looked to large customer relationship
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Maintaining customer loyalty has also been a cornerstone in Apple’s success. Strong customer loyalty drives sales‚ sustainability‚ and growth especially in today’s economy. Apple must continue to build and maintain excellent customer relationships to stay competitive. Customers are Apple’s greatest asset and it costs much less to retain a current customer than it does to acquire a new one. Therefore‚ Apple must achieve long-term loyalty to strengthen their market share. I would recommend the
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research within the supermarket industry in investigating how aware and concerned consumers are of CSR practices‚ and how CSR activities affect consumer behaviour and their ethical decision making. Method: This study used a quantitative research approach with a semi-structured questionnaire via convenience sampling method. Results: The results showed that participants believed themselves to be ethical consumers. However in testing their knowledge of supermarkets CSR activities and ethical definitions
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