Journal of Consumer Research Inc. Brand Community Author(s): Albert M. Muniz‚ Jr. and Thomas C. O’Guinn Source: Journal of Consumer Research‚ Vol. 27‚ No. 4 (March 2001)‚ pp. 412-432 Published by: The University of Chicago Press Stable URL: http://www.jstor.org/stable/10.1086/319618 . Accessed: 29/09/2011 15:11 Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use‚ available at . http://www.jstor.org/page/info/about/policies/terms.jsp JSTOR is a not-for-profit
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IMPACT OF BRAND SWITCHING‚ BRAND CREDIBILITY‚ CUSTOMER SATISFACTION AND SERVICE QUALITY ON BRAND LOYALTY Rizwan Arshad1‚ Idrees Akbar2‚ Abdul Muqtadir3‚ Urooj shafique4‚ Hafsa Zia5‚ Waheed Naseer6‚ Shoaib Ahmad Amin7 1(Faculty Member‚ Department of Management Sciences Islamia University of Bahawalpur‚ Pakistan) 2(Student‚ Department of Management Sciences Islamia University of Bahawalpur‚ Pakistan) 3(Student‚ Department of Management Sciences Islamia University of Bahawalpur‚ Pakistan) 4(Student
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Customers may not necessarily the same as consumers. Consumers go through a five-stage decision-making process in any purchase. It includes need recognition & problem awareness‚ information search‚ evaluation of alternatives‚ purchase‚ and post purchase evaluation. Clearly the buying process starts a before the real purchase has been made and evaluation continues long after buying a product. Need recognition & problem awareness:-the first process in the decision making process is need recognition
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Women in the workplace are common. But the ones with triumphant career are extraordinary. This is how people take a look at Susan Packard https://en.wikipedia.org/wiki/Susan_Packard. There is no enough word to describe her well-being‚ because she has done things beyond people’s imagination. Her business instict isn’t a prodigy. Yet‚ she already had a strong desire to get involve with her father’s business by becoming a part-timer. She focused studying for her undergraduate and master degree‚ before
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Global brands Vs. Local Brands Introduction According to Ger‚ Belk and Lascu (1993)‚ advances in communications and information systems technology have shrunk distances‚ thereby linking markets through flows of information across markets. These trends enhance the management of global operations and drives up the need to deal effectively with global competition. As firms enter international markets‚ branding plays an important role in its marketing strategy. Many consumers use brands as clues to
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The Impact of Brand Personality on Brand-Aroused Feelings Dr Karen Miller School of Management and Marketing‚ University of Southern Queensland‚ Toowoomba‚ QLD‚ Email: Miller@usq.edu.au Brand managers are increasingly using brand personality to differentiate and uniquely position their brand without really knowing its effects. This study begins to addresses this gap by examining the effects of brand personality on brand-aroused feelings across the product categories of sport shoes‚ mobile phones
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reader and get you thinking about the depictions of male physique in your own way. The author uses many major clothing companies as examples for her depictions like Calvin Klein‚ Haggar‚ Dockers‚ and Gucci. She expresses that these companies and more have paved the way for the use of male bodies as “sexual objects” on purpose. Her idea relies on the entire belief that sex sales‚ which it does. Her thoughts go in depth on this subject‚ as far as to say gay stylists helped the world along with this
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Susan Sontag‚ in "Against Interpretation‚" takes a very interesting critical standpoint on the idea of literary interpretation. Unlike most literary critics‚ Sontag believes that literary criticism is growing increasingly destructive towards the very works of art that they‚ supposedly‚ so greatly "appreciate" and "respect." Her standpoint could not be more accurate. Reading her work generates numerous questions‚ the most important of which is quite possibly‚ "How are we to take her final statement
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In teen society‚ a relationship could seem a bad effect on the people around you. But is that really what a relationship is? Is it really wrong to be involved in a relationship during teenage life? No‚ I don’t think so‚ in fact there are more benefits to it. Some people think that if you get into a relationship‚ it would be extremely dangerous to yourself. They think that once you are in love with that person‚ you tend to give in all your heart and soul into the relationship. And if he/she ever
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Healthy People Have Healthy Relationships In times of immense strife‚ a child’s relationship with their parents becomes more important. As a child’s world is turned upside down‚ they cling to the familiar as means of self-identification and discovery in confusing circumstances. But when parent child relationships become unhealthy‚ a child’s sense of identity is damaged as they struggle to rectify their sense of self without clear role models to follow. In particular‚ relationships between parents
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