The journal article‚ Role of Relationship Norms in Processing Brand Information by Pankaj Aggarwal and Sharmistha Law‚ two types of relationships are examined. The first is the communal relationship‚ “in which concern for a partner’s need is paramount” (Aggarwal & Law‚ 2005) and the exchange relationship in which “a matched benefit is expected back from the partner. This study explored the relationship between business partners as being an exchange relationship and family members and friends as
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the oldest and biggest cosmetic brands in the world has successfully transformed itself from a single skin care brand to a trustworthy and contemporary personal care brand for all family types. The brand stretched itself by sub-branding to many new segments‚ always nursing the core mother brand NIVEA and its “Gestalt”. [Company Background] Background As 2005 drew to a close‚ executives at Beiersdorf’s (BDF) Cosmed division [Brand DNA] NIVEA‚ the largest cosmetics brand in the world‚ had successfully
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the Women in Susan Glaspell’ play “ Trifles” By Deby Valentina 1. Background In drama‚ character refers to a textual representation of a human being (or occasionally another creature). Character development is the key element in a story’s creation. The story’s protagonist is the central agent in generating its plot‚ and this individual can embody the story’s theme. Characters can be either round or flat‚ depending on their level of development and the extent to which they change. Susan Glaspell in
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The Roles of Consumers’ Need for Uniqueness and Status Consumption in Haute Couture Luxury Brands Chelsey Latter‚ Curtin University‚ C.Latter@curtin.edu.au Ian Phau‚ Curtin University‚ Ian.Phau@cbs.curtin.edu.au Chris Marchegiani‚ Curtin University‚ Chris.Marchegiani@cbs.curtin.edu.au Abstract This paper adds knowledge to the field of consumers’ need for uniqueness and status consumption and provides an insight into Australian Generation Y consumers’ purchasing intentions toward an haute couture
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Dictionary definition of trifle is: something that does not have much value or importance (“trifle”). When one looks at the title of Susan Glaspell’s short play‚ at first they may think that it is as the title implies; unimportant or the story being told is for nothing more than entertainment. Upon further examination and consultation of critical sources‚ the reader is able to tease out a deeper meaning. The play‚ Trifles‚ written by Susan Glaspell is an intricately weaved narrative on gender roles
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genders on different genders. For example‚ the men are placed to in the top and respected positions in the society something‚ which is not the case with women gender. This is viewed as a way of limited the rights and liberty of women. “Trifles” by Susan Glaspell is an example of the major components of inequalities that are common in the society. We get to learn that Mrs. Wright and her better late half are enjoined in the different temperaments of society that incorporate gender inequalities. The
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Define consumer psychology. Consumer psychology is the discipline of study that looks at why we buy or use the goods and services we buy‚ what the impulses are that compel us to buy or use those goods and services‚ and if we don ’t‚ the reasons why we don ’t. It analyzes motivations‚ and looks to offer explanations as to consumer choices. It also looks to discover the ways that consumers make decisions‚ and what influences the decision-making process. A more formal definition is‚ "Consumer psychology
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Susan Glaspell’s play Trifles is probably often misinterpreted by many viewers. One person made the following comment‚ "Trifles is a lousy mystery. All the action took place before the curtain went up. Almost in the beginning‚ on the third page‚ we find out who done it.’ So there isn’t really much reason to sit through the rest of the play." Trifles does center around a murder investigation‚ but the mystery is not about "who done it‚" but why it was done. Women’s lowly social status at the time
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IKEA has created a global brand focused on low prices and contemporary designs. In 2009‚ Interbrand ranked IKEA 28th on its list of the top 100 global brands (# 35 in 2008 indicating 10% increase in brand value over just year). IKEA’s success is attributed to its vast experience in the furniture retail market‚ its product differentiation and cost leadership. The brand Ikea has become iconic in consumers’ minds. CEO‚ Anders Dahlvig‚ states “the awareness of our brand is much bigger than the size of
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An analysis on Wahaha’s marketing strategies in applying consumer behaviour theories Hangzhou Wahaha Group is a private group of companies‚ featuring beverage products‚ which also has become one of major beverage producers in China. The name ‘Wahaha’ is a children’s folk rhyme and also stands for the sound of children’s laugh in Chinese. The company is run by zong qinhou who started the business by selling ice cream and sodar on a tricycle in 1987. (Wahaha‚ 2012)The turning point of his business
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