A STUDY ON CONSUMER BUYING BEHAVIOUR IN TIKONA DIGITAL NETWORKS (P) LTD Submitted by SATHYANANTHAM.U Reg No - 40909631047 of KARPAGA VINAYAGA COLLEGE OF ENGINEERING & TECHNOLOGY MADHURANTHAGAM (T.k) - 603308 A PROJECT REPORT Submitted to the FACULTY OF MANAGEMENT STUDIES In partial fulfillment for the award of the degree Of MASTER OF BUSINESS ADMINISTRATION IN MARKETING MANAGEMENT ANNA UNIVERSITY:: CHENNAI 600 025 JUNE 2011 ANNA UNIVERSITY: CHENNAI
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CM 502 Brands & Belief Brand Theory Paper 3. Explain the importance of interactivity for contemporary brand management. Refer to Arvidsson. What does he mean by this? How is brand design linked to new media? If you wish‚ relate to the notion of interface in Lury. First of all‚ in accordance with the question: the paper will be delving into selected chapters of Adam Arvidsson ’s book Brands: Meaning and Value in Media Culture and exploring other texts from Lury‚ Danesi and others in context
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BRAND PORTFOLIO MANAGEMENT AND THE ROLE OF BRAND ACQUISITIONS A Dissertation Submitted to the Graduate Faculty of the Louisiana State University and Agricultural and Mechanical College in partial fulfillment of the requirements for the degree of Doctor of Philosophy in The Interdepartmental Program in Business Administration (Marketing) by Yana Kuzmina B.S.‚ Moscow State Technical University (Russia)‚ 2001 M.B.A.‚ Southeast Missouri State University‚ 2004 August‚ 2009 ACKNOWLEDGEMENTS
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DAVID ARKER’S MODEL FOR BRAND IDENTITY CONVERSE Core Identity Product thrust: Subsidiary of Nike deals in apparel‚ shoes and sports accessories. Retailing is done through Planet Sports which is specialty format under pantaloons India ltd. User profile: Used by kids and youths who are fashion rebels in real sense n love retro style. Attraction among students as its a pocket friendly brand. Performance: Converse has kept innovation core to its strategy‚realizing fully that the
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PRODUCT GROUP BRAND: FOSSIL FOSSIL BRAND Founded in 1984‚ the Fossil brand was the springboard for everything the company has become for more than a quarter of a century. Fossil prides itself on its commitment to American vintage inspiration. This commitment has allowed for a strong retail presence globally‚ with more than 400 retail locations‚ 4‚000 wholesale locations and 13‚000 employees worldwide. Alongside the Fossil Brand‚ the company is constantly developing its multi-brand portfolio.
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TVS Group and its subsidiaries. About mission‚ vision statements of the company. This report also includes BCG matrix of various TVS industries‚ Porter’s five force analysis on TVS motors‚ Ansoff matrix and SWOT analysis of various TVS motors brands. AMRITA GOPIKRISHNAN ANOOP KUMAR S BALRAM RAIKAR KARTHIK G VIGNESHKUMAR B [TVS GROUP] November 2‚ 2012 INTRODUCTION The TVS Group was established in 1911 by T.V. Sundaram Iyengar .It is one of India’s largest industrial entities and
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Corporation: Managing a High Growth Brand 1 One of the main keys for success for Starbucks in building the brand is their focus on quality‚ starting by the quality of the whole bean‚ the freshly roasted gourmet beans‚ its packaging‚ transportation‚ until its brewing. This has served as a main differentiator between Starbucks and other brands. Starbucks has succeeded to position itself as a unique quality coffee provider. Starbucks also managed to build its brand with the perception of a “complete
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Section – A: Attempt all FIVE questions. Each question carries 06 marks. [30 Marks] Q1. What is consumer behavior? Why is it important to study consumer behavior? Q2. Discuss the concept of marketing. How is marketing orientation relevant to business? Q3. Discuss the difference between microenvironment and macro environment? Q4. Explain the influence of the internal factors on the consumer decision making process? Q5. Write short notes on:‐ a) b) Marketing Information System Marketing research
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entertaining everyone with an endearing Indian spirit….this Block busterish brand‚ now‚ rapidly is spreading its vibrant influence to as far as West Asia. Kurkure was launched by PepsiCo’s food division Frito-Lay in 1999. Named after the Hindi word for "crunchy"‚ Kurkure is a cheeto-like snack and is the flagship of Frito Lay’s. After selling for two years as a Lehar sub-brand‚ Kurkure was launched as an independent brand in 2001. It developed a stronger identity through celebrity associations with
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1.2 The major literary works of Susan Sontag In Sontag’s life‚ she totally wrote four novels‚ they are "The Benefactor” (1963)‚ “Death Tool"(1967)‚"The Volcano Lover"(1992) and "In the United States" (2000);besides‚ there is one short stories “I ‚ etcetera" and a few scripts. Then she also published eight other works‚ among these works ‚ the famous works are "Against Interpretation" (1966)‚ "The Radical Form of Will" (1969)‚ "On Photography" (1977)‚ "The Disease Metaphor" (1988)‚ "The point" (2001)
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