Business Horizons (2007) 50‚ 395–403 www.elsevier.com/locate/bushor Buzz marketing for movies Iris Mohr Tobin College of Business‚ St. John ’s University‚ 8000 Utopia Parkways‚ Jamaica‚ NY 11439‚ USA KEYWORDS Motion pictures; Movies; Marketing; Promotion; Buzz marketing Abstract In today ’s dynamic entertainment environment‚ movies are struggling to stay afloat and remain profitable. Challenges such as piracy‚ digital theft‚ competition‚ overlapping movie campaigns‚ media fragmentation
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Meagan stated‚ "Financially it has affected me‚ but I tried my best to receive a scholarship which I succeeded in. All students should look into receiving a scholarship or financial aid within schools that they’re looking forward to going to. I’ve seen too many of my friends have to decline their top choice of schools because they couldn’t afford the tuition financially". Colleges have several options for those that can’t afford their expenses‚ but students have to be willing to search
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fiction movies Planet of the apes 1968 by J. Schaffner and the newer version by Tim Burton are examples of dystopian fiction. Both movies explains the idea of doomsday that there are facts and ideologies that we use in the present that can lead to the destruction of mankind. The reason of the dark theme is that fiction is related to horror‚both of them reject any type of change (Helfield 4). Therefore in both of the movies apes took the role of humans and became the masters and both movies had medieval
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Television and movies contains various kinds of contents in their category.Some people weap watching miserable drama;others laugh watching comedy.However‚If I had to explaine influence of those on people‚I would say that it would be split into roughly two groups:good and bad aspects. My primary reason is that Television and movies have cultural and moral influence on people who is children‚college students and scholar.One example of this is that differing from animal‚existance of human being has
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ON GOING A JOURNEY One of the pleasantest things in the world is going a journey; but I like to go by myself. I can enjoy society in a room; but out of doors‚ nature is company enough for me. I am then never less alone than when alone. "The fields his study‚ nature was his book." I cannot see the wit of walking and talking at the same time. When I am in the country‚ I wish to vegetate like the country. I am not for criticising hedge-rows and black cattle. I go out of town in order to forget the
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is associated with butterfly-cocoon relationship or reborn of phoenix. Isolation is one of the elements that triggers transformation. Of course‚ Some Australian movies use these themes in the movies to introduce this process using dessert as setting but some of them use another setting. This essay analyses three scenes from two movies about this.
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Going to the Moon 1. Miss Johnson represents the good part of the narrator’s life and the beginning of the adventure. The beauty of her appearance gives the narrator a sense of relieved‚ and he feels protected. The detailed description of Miss Johnson’s appearance and apparel is significant because the narrator must be paying a lot of attention towards her‚ taking in her goddess fully. 2. a) The theme of this story is fulfilment or acceptance of one’s destiny. The series of events change the
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‘Trifles’- An interesting play written by Susan Glaspell in 1916‚ is a play dealing with mystery and murder‚ revenge and deceit‚ and is full of irony from beginning to end. Seven characters form the cast‚ although 2 are non-active and will not be viewed; only spoken of. The County Attorney is a young man who seems for the most part to have a solid interest in his work. Although the County Attorney has a professional demeanor‚ he still joins in and laughs at the comments that the Sheriff direct towards
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movie; is it one that can make a person cry‚ laugh‚ worry‚ or feel angry? Well the fact is it can be any of those and more. In truth‚ most good movies have a unified plot‚ a credible storyline‚ and are interesting. The genre or style of a movie will also play a role in a person’s opinion of what he or she considers to be a good movie. Some people prefer movies that are full of action‚ drama‚ comedy‚ romance‚ or fantasy. Many people enjoy a movie that has a message or a moral of the story‚ which may
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“Green Technologies; Changing Life As We Know It” “Going green” has been a helpful way to try and put a stop to climate change‚ but the start of many of our headaches for the past 50 years. The term “Global Warming” has been pounded into Americans everyday lives more than they have wanted it to. Even though some people have their doubts‚ they are forced to follow the Governments rules and regulations. The threat of global warming on the other hand has benefited in saving what we have left of this
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