Research Overview Quinn McMahon is the manager of a McDonald’s restaurant that has many customers who are senior citizens. She would like to develop a marketing strategy that addresses the needs of her senior citizen patrons. However‚ she is looking for additional recommendations to improve her marketing mix. It is imperative marketers do not neglect senior citizens as this group makes up 13 percent of the population and they have money to spend (Perrault‚ Cannon and McCarthy‚ 2009‚ p. 140).
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THE EFFECTS OF FOOD QUALITY AND CUSTOMER SERVICE IN CUSTOMERS SATISFACTION IN RESTAURANT SETTING I. INTRODUCTION I.1 BACKGROUND OF THE STUDY Basically Filipinos are food lovers. Eating is a necessity for all people. Eating together at home with loved ones or relative has been the tradition of Filipinos as derived from the Filipino culture. But why do people still love to eat out in a restaurant? If people eat out it is usually based on the food offered‚ the ambiance offered and the
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KAIZEN COSTING FOR A RESTAURANT ABSTRACT Kaizen is a Japanese term for “continuous improvement” or “continual improvement”. A philosophy that involves making the work environment more efficient and effective. Kaizen aims to eliminate waste such as “activities that adds cost but does not add value”. It also means “to take it apart and put it back together in a better way”. This is then followed by standardization of this ‘better way’ with others‚ through standardized work. The key objectives
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BSBMKG502 Establish and adjust the marketing mix Introduction: The name of business is Song Huong’s Restaurant; it is one of prestigious restaurant in western of Melbourne. Song Huong’s Restaurant located in 71 Alfrieda Street‚ St Albans‚ Melbourne and contact number is 03 9356 0567; email address is songhuong@hotmail.com.au. And on the other hand the restaurant attracts more clients because it is close to public transport‚ schools‚ motels and a lot of business establishment around the area. The
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come to P. F. Chang’s restaurant is an accident. It was a Saturday‚ I just finished a movie with my friend at AMC movie theatre‚ and when we come out from AMC‚ the raining was starting‚ so we decided to find somewhere to have some food. And P. F. Chang’s was just stand there‚ nearby the Movie theatre. So we went to that Chinese restaurant and have a wonderful dinner. And this Chinese restaurant really surprise me‚ I can tell that this restaurant is the best Chinese restaurant near by ASU‚ and really
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ALOHA PHILIPPINES BUSINESS PROPOSAL TABLE OF CONTENTS I. THE BUSINESS DESCRIPTION ------------------------------------ 1 a. NAME OF THE ESTABLISHMENT ------------------------------------ 2 b. LOGO ------------------------------------ 2 c. MISSION ------------------------------------ 3 d. VISION ------------------------------------ 3 e. PROJECT TIME TABLE ------------------------------------ 4 f. MODE OF FINANCING ------------------------------------
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Favorite restaurant Describe the restaurant? What kind of food is offered in the restaurant? How often do you go to the restaurant? My favorite restaurant is Capri Eatings. The restaurant is really good. It is located in the downtown of Lahore and it is a very popular restaurant over there. The restaurant has a very beautiful interior and the moment we enter the restaurant the whole interior and atmosphere welcomes us. The restaurant is basically a Chinese restaurant and it has a huge area. There
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Away From Home Week 4 CheckPoint: Chain and Independent Restaurants Instructor: Jane Deer February 7‚ 2012 Just like everything in life‚ both chain and independent restaurants come with advantages and disadvantages; however‚ they both possess common
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Introduction The restaurant is a speciality fish lover’s paradise keeping in mind about the people obsessed about various fish oriented dishes in Kolkata. This is the first time any restaurant is taking an initiative to open a restaurant‚ which will only deal with different items of fish for this fish-loving city. There will be many other side dishes‚ which will enhance the flavour of the cuisine. The restaurant will cater to 30 covers‚ which have a market of corporate‚ family‚ and college clientele
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Bo Zhang EEE451 Case 4 Questions September 11‚ 2012 Case 4 THAIFOON RESTAURANT * Prepare a spreadsheet for the restaurateur to project his net profits. From exhibit 3‚ Thaifoon restaurant forecast that there would be 18 turns (5 lunch turns and 13 dinner turns) each week. And the owner planed to have 30 or fewer seats in order to meet the legal regulations and design. So it means there are 30 seats for each turn. Daily Turnover Ratio | | Lunch | Dinner | Revenue | $12
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