NIKE HISTORY Bill Bowerman and Phil Knight founded Nike Inc. as Blue Ribbon Sports in 1962 with a handshake. The two man team began the company with a combined investment of $500 each. They reached an agreement with a Japanese manufacturer of athletic shoes‚ forming BRS/Tiger shoes. Phil Knight started this company selling shoes from the trunk of his car. As the empire grew‚ the two man team developed the idea to cut overheard. In 1972‚ BRS and Onitsuka Tiger went different ways and thus Nike
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Nike’s mission statement is simple: To bring inspiration and innovation to every athlete in the world. If you have a body‚ you are an athlete. (NIKE) Nike originated because of two men‚ Bill Bowerman and Phil Knight. Bowerman was the Track and Field coach at the University of Oregon‚ while Knight was one of his runners. Bill Bowerman wanted to design shoes for his runners that would maximize their performance. Upon Graduating‚ Knight felt that high performance running shoes could be produced in
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---------- | 1 | Introduction | ------------------------------------------------------------------------------------- | 2 | Sustainability | ------------------------------------------------------------------------------------- | 3 | The Importance for managers to understand sustainability ---------------------------- | 4 ~ 5 | The influence of sustainability on organizational behavior ------------------------------ | 6 | Definition of Team ------------------------------------------------------------------------------
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sweatshop practices and human rights exploitation surfaced in the 1990s‚ Nike was forced to review and change its operations in order to please the expanding group of conscientious customers who are concerned with the conditions under which the products are manufactured (Suehle‚ 2011). The pressure for change resulted in Nike’s decision to integrate corporate and social responsibility (CSR) into its business operations. Since then‚ Nike has acknowledged the importance of CSR to their innovation and performance
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Nike 1. Family‚ Household and reference groups 1.1. Reference groups Reference groups are the most important groups to marketers since they affect behavior and purchasing (Rice‚ 1997).Value-expressive influence is one form of reference group influence (Solomon ‚ Bamossy ‚ Askegaard and Hogg‚2006) in which “The individual sometimes feels that it would be nice to be like the type of person that advertisements show using a particular brand”.(Solomon‚ Bamossy‚ Askegaard and Hogg‚2006 p.351).Following
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Sustainability Management Nowadays the concept of sustainability is widely recognized in many corporations‚ organizations‚ government sectors and even in school or university. From my opinion‚ Sustainability is needed on a global (macro) scale‚ on macro-micro scale (government‚ NGO’s and business) and also on an individual level. The causes are: Greed and rent seeking‚ scarcity of resources‚ misuse of power‚ wrong moral and ethical standards. The Effects are: Climate change‚ rising inequality in
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Nike Inc. Prepared by: Chuck Viasi MBA 330 - Innovation and Technology Management August 11‚ 2012 ------------------------------------------------- Executive Summary Nike‚ Inc. is a globally-recognized athletic sports apparel company with strong brand loyalty. The foundations of Nike’s success today were established by its Co-Founders Phil Knight and Bill Bowerman in 1972. As an athlete and a coach‚ their relentless pursuit of improved athletic performance instilled a competitive spirit
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Social sustainable On the hand social sustainable looks at humanitarian factors such as basic rights and equality. Which emphasize on no exploitation‚ fairness‚ socially responsible‚ ethics and etc (). Similarly to environmental sustainability‚ a different but shares the common goal. Starbucks Social Initiative Ethical Sourcing Coffee‚ Tea‚ & Cocoa Starbucks take no second when it comes to ethical conducts. As an industry giant Starbucks took advantage of its power to pressure its
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the two companies don’t line up. Overall a well maintained relationship and similar goals is key to making a merger of this sort work out. I interviewed someone who works in the housing industry on sustainability and their career and not surprisingly a lot of the focus was the economic sustainability and the importance he had on being able to continue to provide for his family in times like these. He really talked about how sometimes there are things that you can’t necessarily plan for‚ but you must
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alternative source of travel. Introducing carpool or high occupancy vehicle lanes creates efficient routes for those travelling with 2 or more occupants and alienates single occupancy vehicles therefore this could be another technique to increase sustainability. Increased awareness of energy consumption and environmental impacts through carbon emissions is necessary for the future of transport. Switching to renewable fuels to create motive power for propulsion will significantly decrease CO2 emissions
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