Brazil’s Gol Linhas Aereas Inteligentes (Smart Airlines) GOL Linhas Aéreas Inteligentes (Smart Airlines) Established: 2001 Headquarters: Sao Paulo‚ Brazil Fleet: 127 airplanes‚ all 737s‚ including 737-300s and Next- Generation -700s and -800s. Customer base: Using a discount model similar to Southwest Airlines in the U.S. GOL holds about 35 to 40 percent of the domestic air travel market. Since launching operations‚ GOL has been South America’s fastest-growing airline. GOL’s initial fleet: 25
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aren’t a billion "hungry" people in the world after all. So it shouldn’t surprise us that the poor choose their foods not mainly for their cheap prices and nutritional value‚ but for how good they taste. “More or less” Gini index measures inequality Brazil: inequality worldly-famous The view that income inequality harms growth—or that improved equality can help sustain growth—has become
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performance on sustainability‚ and ultimately link this measurement to corporate financial performance. Corporate citizenship is an important driver for building trust‚ attracting and retaining employees‚ and obtaining a “license to operate” within a community. Corporate citizenship is much more than charitable donations and public relations—it’s the way the company integrates sustainability principles with everyday business operations and policies and then translates all of this into bottom-line results
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One of the most difficult challenges I have overcome in my life was when I began school when I first moved to the United States. Up to that point‚ all I had experienced was life in Brazil. I had no idea what a common "American" childhood was. While the other kids were brought up by shows such as "Teletubbies" and "Blue’s Clues"‚ I was brought up with "Turma da Monica" and "Chaves". While they had grown up with hopscotch and four square‚ I was used to games such as "queimadinha". All this caused me
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Sustainable tourism is a myth. Discuss Tourism is one of the world’s fastest growing industries and is a major source of income for many countries‚ however‚ tourism can also have its share of problems on a country‚ such as loss of cultural heritage. People are now seeking more responsible holidays‚ these include various forms of sustainable tourism such as ‘eco-tourism’ and ‘Cultural tourism’. Sustainable tourism is ‘a form of ongoing tourism development which helps to preserve and protect the environment
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Debate Achieving sustainable development in Jamaica is unattainable given the present cultural norms of the country. A recent study conducted by the World Commission on Environment and Development (WCED) defines sustainable development as “a process of change in which the exploitation of resources‚ the direction of investments‚ the orientation of technological development and institutional change are made consistent with the future as well as present needs of a nation.” Sustainable development requires
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Sustainable Competitive Advantage The purpose of this essay is to discuss the meaning of sustainable competitive advantage with examples from hospitality industry. Kotelnikov (2001) states that “sustainable competitive advantage is the focal point of the corporate strategy. It allows the maintenance and improvement of the enterprise ’s competitive position in the market.” “Sustainability in the hospitality industry seeks to provide some answers to questions‚ attempts to resolve challenges and give
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What is sustainable marketing? Explain how the sustainable marketing concept differs from the marketing concept and the societal marketing concept. Sustainable marketing is marketing that is socially and environmentally responsible and meets the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs. Marketers’ are reexamining their relationship with social values and responsibilities and with the very Earth that sustains
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GE2240 Sustainable Development in China and its Global Impact Instructor: YANG Xiaojing Sino-Singapore Tianjin Eco-City in China Student Name: Leung Ching Man‚ Mandy Student No.: 53372270 Date: 19/11/2013 Review of the Issue and Situation Facing tremendous pressure like rapid population growth‚ soaring energy consumption and environmental degradation‚ China has to facilitate urbanization in a more sustainable way. Creating individual green buildings is not scarce
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1 Yan King Cho Sustainable competitive advantage In tourism industry‚ Changes is rapid. Innovation is the way for remaining their business situation and attracting more customers from other market pool. Innovating Strategy to expand own advantage to become sustainable. It increases competitiveness of the company to defeat the rivals. Dess et al.(2005) state that “Strategic innovations can be distinguished from the incremental and ‘accidental’ changes‚ as stately‚ by definition‚ includes a sustained
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