"Sut Jhally" Essays and Research Papers

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    William Michael Sponheimer SYP 3650 Tough Guise Essay Violence In America: When is the Right Time To Draw The Line Tough Guise is a very informative and not only disturbing‚ but also disheartening‚ documentary that showcases the impacts that violence and masculinity can have on men and everyone else in society. Throughout my entire life I have always considered the extreme amounts of grotesque violence and gore associated with video games‚ movies‚ and even sports as a culturally acceptable reason

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    Society by default places people into categories. The most prominent example of this is the gender binary‚ where each person is labeled and judged based on where they fall within that binary. Male versus female‚ one side is already at a disadvantage. Described in the films The Codes of Gender: Identity and Performance in Pop Culture and Miss Representation‚ women face many obstacles in today’s society‚ such as objectification and scrutinization. Media illustrates and reinforces these issues by

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    How Music Influences Teens

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    How does music influence teens in love‚ drugs‚ and drinking? Alex Brown 12/11/12 Sociology‚ 6th Society today is different than it was decades ago. Whether good or bad‚ it is evident. Culture is more centralized around media more now than it has ever been. It’d be hard to go a couple hours without being exposed to media and impossible to go a whole day. How exactly does media influence us? Does the constant exposure make us susceptible to the messages artists and designers are trying to portray

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    Position Paper Does Music Affect Teen Actions ___________ A Position Paper Prepared for the Partial Fulfillment of the Requirements for ___________ TREX 1001 Mythbusters for Mr. Miller Ohio Northern University ___________ by Lex Brown 11/2/13 Society today is different than it was decades ago. Whether good or bad‚ it is evident. Culture is more centralized around media more now than it has ever been. It’d be hard to go a couple hours without being exposed to media and impossible to go a whole

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    characteristics as models and celebrities who are globally viewed as beautiful. The Barbie advertisement “#unapologetic” features dolls with unrealistic beauty characteristics‚ and although the dolls are not all white‚ the majority of them are. Sut Jhally emphasized that advertisements are simply representations of social values and what people want to see rather than “real people” (250). He noted‚ “[a]dvertising promotes images of what the audience conceive of as the good life” (251) which I interpret

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    Advertisers know that they cannot sell meaning and happiness‚ but they can illicit those feelings by advertising visions of what a “good life” should be through the selling of products‚ known as **image-based advertising**. Sut Jhally’s article‚ Image-Based Culture: Advertising and Popular Culture‚ explains how image-based advertising has been so integrated into our way of thought and consumption that it is difficult to pinpoint when our most cherished values became tied into

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    from any past or present society. He clarifies that each culture has their own way of defining gender for their own reasons‚ and that each culture also has its own conventionalized form to accomplish socialization. Another imperative point made by Jhally is his view of American gender in society. She states that in our society‚ gender is just one small aspect of importance (i.e politics‚ education‚ work‚ social class)‚ but advertising makes the balance between these things very different—indeed‚ everything

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    Humanity is very unique in its ability to create things for reasons other than necessity. One thing that humans love to make is stories and other depictions of other humans. Such creations are called media. As media is not reality‚ sometimes aspects of them are twisted‚ ever so slightly‚ to tell a story that is not 100 percent truthful. Other times‚ people use media to dictate their actions and beliefs. Advertisements‚ a particular type of media product‚ even take advantage of some ideals of ideal

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    media‚ language: working papers in cultural studies‚ 1972-79. London: Hutchinson ;‚ 1980. Print. Hall‚ Stuart. Representation: cultural representations and signifying practices. London: Sage in association with the Open University‚ 1997. Print. JhallySut. The codes of advertising: fetishism and the political economy of meaning in the consumer society. New York: St. Martin ’s Press‚ 1987. Print. Schudson‚ Michael. Advertising‚ the uneasy persuasion: its dubious impact on American society. New York:

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    20 Aug. 2002. Web. 07 April 2013. Kilbourne‚ Jane. “Two Ways a Woman Can Get Hurt.” Rereading America. Eds. Gary Colombo‚ Robert Cullen‚ Bonnie Lisle. Boston: Bedford/St. Martin’s‚ 2010. Killing Us Softly 4: Advertising ’s Image of Women. Dir. Sut Jhally. Perf. Jane Kilbourne. Northampton‚ MA : Media Education Foundation‚ 2010. DVD.

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