IIM-C SMP09 Marketing Nuggets Project – SUV Market in India Success of Mahindra XUV 500 By: Amit Ahi Samir Chitkara Dr. Bhaskar Sonowal Anirban Sarkar Amit Dass J.Mohapatra Dwarka Nath Sharma Table of Contents Current market Size & key market trends 5 India’s Socio demographic profile 5 Indian Automobile Market 6 Size of Indian Automobile market 7 Key Market Trends for SUVs / Automobiles 8 Key market trends of SUVs 10 Segmentation of the market 11 Price Based Segmentation 11
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[pic] CHANGING TREND IN SUV SEGMENT- THE RISE OF COMPACT SUV By SWAGAT VENKATA (36279) SHREYAS KULKARNI (36265) Introduction The Indian automotive industry is the sixth largest in the world in terms of production of cars and commercial vehicles with a growth rate of around 12%. India is the third largest exporter of passenger cars in Asia. With an annual production of around 3.9 million units‚ the Indian car industry is growing in leaps and bounds and majority
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compartment‚ which is very heavy. The added weight forces the engine to combust more gas in order to be able to provide adequate power to move the added weight. This is the reason that SUV’s get worse gas mileage than their truck counterparts. Even an SUV that comes with a small engine will get bad gas mileage because it has to struggle and keep the RPM’s high in order to move the vehicle. Higher RPM’s equals more gas consumption. The emissions that SUV’s put out are not as bad as they were in the
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The first SUV – Chevrolet Carryall 1935 Chevrolet had produced a family size sport utility vehicle at 1935‚ which was the first Suburban Chevrolet Carryall‚ and it is considered one of the oldest vehicles in the world rarely found nowadays. This Suburban was in the past used as a pickup truck‚ and in further stages it was turned into a salon vehicle with some advanced specification resulting in enhanced performance‚ better strength as well as the capability with off-roads. Chevrolet offered in
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In today’s society there are many “personal choices” we make that we feel only affect us. But in reality we are hurting our society by the actions we do. One of the ways is driving an SUV. (Sport Utility Vehicle) It might be big‚ can haul a lot of stuff and make you feel safer on the road‚ but in reality‚ it’s bad for the environment‚ bad on the economy‚ and can cause accidents which put others at risk. The American people are so dependent on oil that the supply and demand increases the cost
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Keith Bradsher was a psychologist employed by the American automaker‚ Chrysler. His idea that the public views SUVs out of primitive identification with lizards and snakes‚ which means a desire for survival‚ has become the new design and mentality for the American SUV market. Not only is it used as a visual survival tool‚ but it is also used on the road as an intimidation factor. Americans have become more fearful of crime. Although some statistics have shown crime has gone down‚ more violence
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The author used the criteria safety‚ a symbol of freedom‚ and power Americans demand to defend Americans right to own an SUV. The structure of a car will protect one from elements and collision . In a collision‚ the SUV will provide more protection than smaller cars do. The author believes that the right to feel safe‚in any car of one’s choice‚ should not be taken away from a person. A person should be allowed to drive what makes him feel safe. A car is the greatest symbol of American freedom. An
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living. People use their vehicles to commute to work‚ school‚ home‚ and other events. Some people cannot even imagine living life without the use of an automobile. People have different tastes in the type of automobile that they drive; the automotive industry has made several different ways to commute. The car and the sports utility vehicle seem to be the most common types. The sports utility vehicle is inferior to the car. The sports utility vehicles harm the environment more then cars do. It takes
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Automotive Industry Analysis The development of the automobile came from many different people from different countries. The development stated in 1769 in France‚ with the invention of a three-wheeler that was powered by steam (Gale‚ 2003). Then in 1800’s the first internal combustion engine was created in Belgian and the first gasoline powered vehicle was constructed in 1885 in Germany (Gale‚ 2003). Henry Ford built the first car in 1896 (Gale‚ 2003). He then revolutionized the industry with the
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going on out there now and in the future? Environmental influences in the broadest sense Macro/general environment: PESTEL Environmental influences related to the dynamics of the industry under question Competitive environment: Porter’s Five Forces (Porter‚ 1980) Example PESTEL The automobile industry Political – Climate change agenda – Fuel prices – Expansion of EU Economic – – – – Changes in disposable income Exchange rates Taxation Economic growth around the world
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