Maruti Suzuki- “Count on us“ Introduction :- Maruti Suzuki India Limited (maruti suzuki)‚ commonly referred to as Maruti and formerly known as Maruti Udyog Limited‚ is an automobile manufacturer in India. It is a subsidiary of Japanese automobile and motorcycle manufacturer Suzuki. As of November 2012‚ it had a market share of 37% of the Indian passenger car market. Maruti Suzuki manufactures and sells a complete range of cars from the entry level Alto‚ to hatchback Ritz‚ A-Star‚ Swift
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INTRODUCTION: The most successful means for creating and retaining customers is brand. And your brand has three primary elements for differentiating itself from the pack: what you do‚ how you do it‚ and for whom. Even a seemingly small change to one of these elements will change the brand—potentially in blockbuster ways. Till the 1980s‚ the automobile industry in India was in line with the overall policy of State intervention in the economy. Vehicle production was closely regulated by an industrial
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Information Systems Maruti Suzuki 1. What were the business challenges facing Maruti Suzuki management prior to adopting the Oracle suite ? Because of the fact that Indian automobile industry market is the faster growing in the world‚ Maruti Suzuki has to cope with a growing demand‚ an extent of the company which is the leader on the Indian automobile market. Indeed‚ Maruti Suzuki needed an efficient technological tool which inter-connects the different sectors of the company‚ and permit
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people choose different brands and what are the features they look for while purchasing a car‚ in context to Maruti Suzuki. In order to make a dent into the query a study was undertaken in India among the car owners. Objectives of the study are: 1) To determine the factors influencing the choice for a Maruti Suzuki cars. 2) To know about consumers’ expectations from Maruti Suzuki
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A PROJECT REPORT ON “CUSTOMER SATISFACTION SURVEY.” SUBMITTED BY Mr. CHETAN S. AKHARE MBA SEM- III ACADEMIC YEAR 2013- 2014 UNDER THE GUIDENCE OF Prof-D.P.AWSARIKAR SUBMITTED TO UNIVERSITY OF PUNE IN PARTIAL FULFILLMENT OF MASTER OF BUSINESS ADMINISTRATION (MBA) THROUGH SURYADATTA INSTITUTE OF MANAGEMENT & MASS COMMUNICATION (S.I.M.M.C.) PUNE 411021.
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Reason for choosing Maruti Suzuki Maruti Suzuki India Limited has a high brand visibility. It is leading in terms of Market share. However‚ after the economic downturn the growth is slightly sluggish in Automobile industry‚ Maruti being no exception. Also the entry of new companies in the market as also the new products from existing competitors like Honda‚ Hyundai‚ Chevorlet are slowly eating into Maruti’s marketshare. As a CMO at Maruti Suzuki‚ I would like to address this changing
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FUNDAMENTAL ANALYSIS ON MARUTI SUZUKI LIMITED SUBMITTED BY GHOUSE BAIG 6 B.COM C 08D0237 COMPANY PROFILE Maruti Suzuki India Limited (MSIL) is a passenger car company. The Company is engaged in the business of manufacturing‚ purchase and sale of motor vehicles and spare parts (automobiles). The other activities of the Company include facilitation of pre-owned car sales‚ fleet management and car financing. The Company is a subsidiary of Suzuki Motor Corporation‚ Japan. The Company
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G.PULLAIAH COLLEGE OF ENGINEERING & TECHNOLOGY‚ KURNOOL MASTER OF BUSINESS ADMINISTRATION 2012-2013 SYNOPSIS REPORT On A STUDY ON CUSTOMER RELATIONSHIP MANAGEMENT WITH REFERENCE TO M.S.A. MOTORS‚ KURNOOL Submitted by C. VENKATA NAGA SINDOOR Roll no: 11AT1E0052 Under the guidance of K. NAGAIAH‚ MBA Assistant Professor. INDEX | 1. | Introduction
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pestel model). So we will analyse how these forces affects working and decision making of Maruti Suzuki. POLITICAL FACTORS: - As Maruti Suzuki is an automobile company various govt. policies regarding export duties‚ taxes‚ labour laws‚ tariffs affects company’s decisions drastically. The govt. of India’s certain decisions to reduce the export duties‚ 100% tax deduction in export profits enables Maruti Suzuki to increase its business as well as profits. These decisions have positive impact on the overall
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– Fahad Beg DECLARATION This is to certify that we are the student of department of Management‚ studyingin BBA ( 4thSemester)‚ have undergone research project on title “A comparative study on customer perception towards product of Maruti suzuki and Hyundai” certificate we take this opportunity to express our a deep sense of gratitude certificate for rendering valuable assistance and guidance to us by the following personalities for successful completion of our research project
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