Political / Legal Factors Political environment consists of various factors related to public affairs and their effect on the business organization. Indian government auto policy focused at promoting an integrated‚ phased and particular conducive growth of the Indian automotive industry. It allowed automatic approval for foreign equity investment up to 100 per cent and there is no minimum. Political climate in a various countries producing and buying automobiles depends on policies on import‚ export
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* Introduction of Automobile The automobile industry in India actually began about 4‚000 years ago when the first wheel was used for transportation. In the early 15th century‚ the Portuguese arrived in China and the interaction of the two cultures led to a variety of new technologies‚ including the creation of a wheel that turned under its own power. By the 1600s‚ small steam-powered engine models were developed‚ but it was another century before a full-sized engine-powered automobile was
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litre of petrol. Makers of small cars‚ especially those that run as taxis‚ fear the RE60 because it will come with a cheaper price tag‚ somewhere between the three-wheeler’s Rs1.25 lakh and Maruti Suzuki Alto’s Rs2.5 lakh. It will also be more fuel efficient‚ giving 35 kilometres to a litre. Maruti Suzuki and Tata Motors‚ though‚ are against allowing such a vehicle‚ and want the safety and emission standards for the quadricycle to be on par with that of cars. But the low-speed four-wheeler passenger
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Venture agreement were signed with the Suzuki Motor Company of Japan in Oct 1983‚ by which Suzuki acquired 26% of the equity and agreed to provide the latest technology as well as Japanese management practices. Suzuki was preferred for the joint venture because of its track record in manufacturing and selling small cars all over the world. There was an option in the agreement to raise Suzuki’s equity to 40%‚ which it exercised in 1987. Five years later‚ in 1992‚ Suzuki further increased its equity to 50%
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market with huge buzz and wide speculation that in its first quarter‚ it had a booking of around 31‚000 vehicles. It is very interesting to learn and know how this brand Swift has been built. Swift is Maruti’s first new model built from scratch after Suzuki took charge of the Indian venture. Objectives of Swift • The Emerging Hatchback Customer: Maruti sensed a nascent need in the market for a hatchback with a few luxury features‚ and has realised that while its 800 had been its bread and butter for
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targeting the Indian middle class. As manufacturing a small and affordable car required better technology than was available indigenously‚ the government tied up with the noted Japanese company‚ Suzuki. The government formed a joint venture with Suzuki and founded Maruti Udyog Limited (MUL). It held 74% and Suzuki got 26% equity stake in MUL. In 1983‚ MUL launched the ‘Maruti 800’‚ priced at Rs 40‚000... {text:bookmark-start} Hyundai’s Entry in India One of the major players that entered the Indian
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INTRODUCTION Victory of any business rests on consumers who are willing to accept and pay for the products. The firms must be aware of what must be monitored continuously for assured success According to Phillip Kotler “Satisfaction is a feeling of pleasure (or) disappointment resulting from comparing through perceived performance in relation to his her exception”. Since customer satisfaction is an important goal of any marketing program it is necessary to establish factors which help satisfy
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Project Report On Industry analysis Of INDIAN AUTOMOBILE INDUSTRY CHAUDHARI CHIRAG [4] CHAUDHARI RAVI [7] MULTANI AKIL [30] SHEIKH SHOEB [48] VACHHANI MIRAJ [57] INTRODUCTION OF PORTERS FIVE FORCES MODEL AND SWOT ANALYSIS: PORTERS FIVE FORCES ANALYSIS According to Michael Porter’s well known model of structural analysis of industries‚ the state of competition in an industry depends on five basic competitive forces. * Rivalry among exiting firm
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Attitude towards change-competitive products REPORT BY SANTOSHI .M SRIVIDHYA.M INTRODUCTION: Attitudes are overall evaluations that express how much we like or dislike an object or an action. Attitudes are learned‚ and they tend to persist over time. We also have attitudes toward brands‚ product categories‚ ads‚ people‚ countries‚ types of stores‚ universities etc. Attitudes guide our thoughts (the cognitive function)‚ Influence our feelings (the affective function)‚ and Affect our behavior
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Term Paper submitted in partial fulfillment of The requirements of the Graduate Degree in BACHELOR OF BUSINESS ADMINISTRATION (HONOURS) J.D. BIRLA INSTITUTE at the JADAVPUR UNIVERSITY KOLKATA. NAME: ADITYA AGARWAL SEMESTER: 5 ROLL NO.: 7 COURSE: BACHELOR OF BUSINESS ADMINISTRATION (HONS.) MENTOR: MS. PAROMITA SARKAR TOPIC: A DETAILED ANALYSIS OF AUTOMOBILE SECTOR IN INDIA PAPER: BBA 508 DECLARATIONS I declare the following: The material contained in this dissertation is the end result of
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