Study Team 108 – Blue Cohort Study team members: • Nikita Jain - nikita_jain@berkeley.edu • Lexi Sturdy - lexi_sturdy@berkeley.edu • Pierre-Alric Bozo – pierrealric_bozo@berkeley.edu • Andrew Hill - andrew_hill@berkeley.edu • Mark Lee - mark_lee@berkeley.edu Positioning case (Team Case Analysis One) MBA 206: Marketing Management October 12‚ 2014 Executive Summary- Nikita Our business objective is to achieve sales of 1.46 mn Nanos amounting to a revenue of $2.4bn in
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Brand Repositioning and Types of Brand Repositioning Brand Repositioning is changing the positioning of a brand. A particular positioning statement may not work with a brand. For instance‚ Dettol toilet soap was positioned as a beauty soap initially. This was not in line with its core values. Dettol‚ the parent brand (anti-septic liquid) was known for its ability to heal cuts and gashes. The extension’s ’beauty’ positioning was not in tune with the parent’s “germ-kill” positioning. The soap
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ABSTRACT The dividend Decision is one of the core elements of modern corporate financial management. A reasonable dividend Decision will help the company in the capital markets and establish a good corporate image for the company’s long-term development and create favorable conditions for the listed company’s financial decision-making‚ dividend Decision has a positive significance. Appropriate dividend distribution Decision can not only set a good corporate image‚ but also to build the confidence
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Indian Auto Industry Current Scenario & Future Trends Index Evolution of Indian Auto Industry Market Segmentation PEST Analysis Porter’s 5 forces Analysis Obstacles‚ advantages and opportunities Analysis of Current trends Impact of Union Budget Impact of Tata Nano Impact of Tata Ace Future Trends in auto market Evolution of Automobile Industry Initial Years Manufacturing was licensed •High Customs duty on import •Steep excise duties & •sales tax •2 Major players: Premier Automobiles
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technology. Tata Motors have decided to launch a mini car ‘NANO’ in 2009 which will cost much less. Tata Motors is also going through a process of decision making‚ to launch a variety of mini-cars in association with Fiat. Also several global brands like Suzuki‚ Hyundai‚ Daewoo‚ Ford etc. have entered in the Indian car industry while some others like
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Component 1: A comparison of the sectoral performance pre and post liberalization and based upon the sectoral reforms that have been initiated after 1991. Please provide a clear picture on how sectoral reforms have affected.a. Competitive dynamics in that sectorb. Measures taken by organizations to gear up to competitive pressuresc. Competitive outcomes for individual players based upon b. SECTOR INDIAN AUTOMOBILE INDUSTRY General Information: Pre-liberalisation period (1947–1991): Indian economic
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Report On A CONSUMER DECISION MAKING IN AUTOMOBILE INDUSTRY By: Nitesh Singh Pundir 12BSP0799 Section- A Page 1 of 16 Table of Contents Topic Page Abstract 3 Introduction 4 Objective of the study 6 Literature Review 7 Methodology 8 Limitations of the Study 8 Data Analysis 9 Findings and Suggestions 13 Scope of further research 13 Conclusion 13 Appendix 14 Bibliography 16 Page 2 of 16 ABSTRACT:
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TERM PAPER ON PESTLE ANALYSIS OF AUTOMOBILE SECTOR OF INDIA ACKNOWLEDGEMENT I would like to confer my heartiest thanks to my coordinator of Business Environment and class teacher Miss Impreet Kaur for giving me the opportunity to expel and work in the field of Environmental Analysis‚ especially its practical applications. While preparing my project I got to have an in depth knowledge of practical applications of the theoretical concepts and definitely the things which I have learned
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INTRODUCTION Just In Time: The traditional concepts of Quality and customer satisfaction have been challenged in the recent years. Customer choices and perceptions have also been changing continuously. Japanese manufacturers were the first to meet these challenges by introducing many innovations in manufacturing systems and management‚ one of which is the philosophy of “Just in Time”. Just-in-time (JIT) refers to a collection of practices that is designed to eliminate waste and achieve manufacturing
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OBJECTIVES OF THE STUDY: 1. To find out the customer satisfaction of the car segments in Hyderabad market. 2. To know about the features of major participants of car industry. 3. To analyze the consumers attitude towards Hyundai Cars. 4. To elicit the influencing factors which the people consider when they are planning to buy a car. 5. To study the consumers attitude and customer satisfaction with respect to Hyundai. 6. To know the customer attitude towards after sales service. 7. To verify the
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