market with huge buzz and wide speculation that in its first quarter‚ it had a booking of around 31‚000 vehicles. It is very interesting to learn and know how this brand Swift has been built. Swift is Maruti’s first new model built from scratch after Suzuki took charge of the Indian venture. Objectives of Swift • The Emerging Hatchback Customer: Maruti sensed a nascent need in the market for a hatchback with a few luxury features‚ and has realised that while its 800 had been its bread and butter for
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PEST ANALYSIS The global apparel market is a consumer-driven industry. Also‚ globalization and new technologies have allowed consumers to have more access to fashion. As a result‚ consumers are changing‚ competition is fierce‚ and companies are evolving to meet these demands. The company was founded in 1975 by Amancio Ortega in Spain. Trendy clothing brand Zara is known around the world for dressing men‚ women and children in a sexy retail environment that feels a lot more expensive and exclusive
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CONTENT PAGE 1. Question Paper 2 2. Introduction 3 3. PEST Analysis 4 (3.1) Political Legal Environment 4 (3.2) Economic Environment 4 (3.3) Social Environment 5 (3.4) Technological Environment 5 4. Industry Analysis 5 5. The Michael Porter Five Forces 6 (5.1) Threat Of New Entrants 7 (5.2) Rivalry of existing firms 7 (5.3) Threats of substitutes 7 (5.4) Bargaining power of buyer 8 (5.5) Bargaining power of suppliers 9 6. Conclusion
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3. (a) training program Companies who work hard to meet the needs of their employees can cultivate a work atmosphere conducive to productivity. Being able to plan for the needs of employees by thinking ahead can help to improve the rate of skilled employees who chose to remain working for a company. Improving the employee retention rate can reduce the money companies spend on finding and training new employees. It is important to consider employees may want or need and what the company can reasonably
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Marketing Environment What would you assume to be the key PEST drivers? PEST/STEP is about the macro environment. We should use the finer grained variant of Kotler which details Social into Cultural‚ Demographic and Natural (the first two probably being very “yielding”). Political Forces Alcohol consume is a threat to public health and should be constrained • Market monopolization in Scandinavian and other countries • Alcohol taxes in most countries of the world • Anti-alcohol campaigns
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targeting the Indian middle class. As manufacturing a small and affordable car required better technology than was available indigenously‚ the government tied up with the noted Japanese company‚ Suzuki. The government formed a joint venture with Suzuki and founded Maruti Udyog Limited (MUL). It held 74% and Suzuki got 26% equity stake in MUL. In 1983‚ MUL launched the ‘Maruti 800’‚ priced at Rs 40‚000... {text:bookmark-start} Hyundai’s Entry in India One of the major players that entered the Indian
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INTRODUCTION Victory of any business rests on consumers who are willing to accept and pay for the products. The firms must be aware of what must be monitored continuously for assured success According to Phillip Kotler “Satisfaction is a feeling of pleasure (or) disappointment resulting from comparing through perceived performance in relation to his her exception”. Since customer satisfaction is an important goal of any marketing program it is necessary to establish factors which help satisfy
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PEST Analysis On Vietnam PEST analysis of Vietnam ·Political factors: · government type: Vietnam is known as a Socialist Republic. · freedom on economy: Vietnam has not high economic freedom‚ which score is 51.0. Even though the index of Vietnam can not compare with western developed countries’‚ however since 1986 the government implement open-door to the outsider world policy‚ making Vietnam becoming
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Name: Organisations Management and People Module code: HR 1004 Id : 105353 Pest analyses‚ also partially known as “STEP”‚ has always been undertaking a vital role to every dynamic of all business organisations. Each and every organisation has to undergo involvement and interference of certain factors relating political‚ environmental‚ social and technological factors (PEST). These factors may contain striving from other companies‚ price variation‚ unreliable raw material
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PEST Analysis Leader:Penelope贺朋旭（会计103） Deccember 2010 PEST Analysis Potical Factors • China is a communistic country‚ and it is steadier than some country which always has some war‚ anarchy and so on‚ which is adapted to the development of car companies. • Chinese goverment encourage overseas company to operate in China‚ such as derating‚ lower lending rate… • Chinese rule is strict for car purchaser and owner. For example Beijing government claim that
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