people choose different brands and what are the features they look for while purchasing a car‚ in context to Maruti Suzuki. In order to make a dent into the query a study was undertaken in India among the car owners. Objectives of the study are: 1) To determine the factors influencing the choice for a Maruti Suzuki cars. 2) To know about consumers’ expectations from Maruti Suzuki
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INDEX Sr. No. | Chapters | Page no. | 1. | Introduction to Automobile Industry | 8 | 2. | Key Statistics | 9 | 3. | Market Characteristics | 10 | 4. | Two Wheeler Players in Market | 13 | 4. A. | Hero MotoCorp Ltd. | 13 | 4. B. | Bajaj Auto Ltd. | 15 | 4. C. | Honda Motorcycle and Scooter India‚ Private Ltd. | 16 | 4. D. | TVS Motor Company Ltd. | 17 | 5. | Project Title 1: Improvement of Customer Conversion Percentage from 31% to 35% at KOHINOOR
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A PROJECT REPORT ON “CUSTOMER SATISFACTION SURVEY.” SUBMITTED BY Mr. CHETAN S. AKHARE MBA SEM- III ACADEMIC YEAR 2013- 2014 UNDER THE GUIDENCE OF Prof-D.P.AWSARIKAR SUBMITTED TO UNIVERSITY OF PUNE IN PARTIAL FULFILLMENT OF MASTER OF BUSINESS ADMINISTRATION (MBA) THROUGH SURYADATTA INSTITUTE OF MANAGEMENT & MASS COMMUNICATION (S.I.M.M.C.) PUNE 411021.
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Reason for choosing Maruti Suzuki Maruti Suzuki India Limited has a high brand visibility. It is leading in terms of Market share. However‚ after the economic downturn the growth is slightly sluggish in Automobile industry‚ Maruti being no exception. Also the entry of new companies in the market as also the new products from existing competitors like Honda‚ Hyundai‚ Chevorlet are slowly eating into Maruti’s marketshare. As a CMO at Maruti Suzuki‚ I would like to address this changing
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FUNDAMENTAL ANALYSIS ON MARUTI SUZUKI LIMITED SUBMITTED BY GHOUSE BAIG 6 B.COM C 08D0237 COMPANY PROFILE Maruti Suzuki India Limited (MSIL) is a passenger car company. The Company is engaged in the business of manufacturing‚ purchase and sale of motor vehicles and spare parts (automobiles). The other activities of the Company include facilitation of pre-owned car sales‚ fleet management and car financing. The Company is a subsidiary of Suzuki Motor Corporation‚ Japan. The Company
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G.PULLAIAH COLLEGE OF ENGINEERING & TECHNOLOGY‚ KURNOOL MASTER OF BUSINESS ADMINISTRATION 2012-2013 SYNOPSIS REPORT On A STUDY ON CUSTOMER RELATIONSHIP MANAGEMENT WITH REFERENCE TO M.S.A. MOTORS‚ KURNOOL Submitted by C. VENKATA NAGA SINDOOR Roll no: 11AT1E0052 Under the guidance of K. NAGAIAH‚ MBA Assistant Professor. INDEX | 1. | Introduction
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pestel model). So we will analyse how these forces affects working and decision making of Maruti Suzuki. POLITICAL FACTORS: - As Maruti Suzuki is an automobile company various govt. policies regarding export duties‚ taxes‚ labour laws‚ tariffs affects company’s decisions drastically. The govt. of India’s certain decisions to reduce the export duties‚ 100% tax deduction in export profits enables Maruti Suzuki to increase its business as well as profits. These decisions have positive impact on the overall
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– Fahad Beg DECLARATION This is to certify that we are the student of department of Management‚ studyingin BBA ( 4thSemester)‚ have undergone research project on title “A comparative study on customer perception towards product of Maruti suzuki and Hyundai” certificate we take this opportunity to express our a deep sense of gratitude certificate for rendering valuable assistance and guidance to us by the following personalities for successful completion of our research project
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Cars once considered a luxury is now a necessity. The reasons for these drastic changes are two‚ 1. The residential areas have spread far and wide making cars indispensable. 2. Money at disposal and boom everywhere has made the purchase of cars possible by one and all. The Public transport system played both by the Government and private sector suffers serious drawbacks such as heavy crowd‚ negligent and rash driving undue consumption of time and unreliable operations. These are now
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small car in the US or the Middle East is regarded as big in countries such as India and Indonesia. Within a particular country‚ too‚ the small car market has fairly heterogeneous products. While a car equipped with the latest technology such as the Suzuki Swift is a small car‚ the basic Nano‚ which is available at one-third the price of the Swift‚ also belongs to the same segment. A car that has limited or no luxury features and is more functional‚ offering customers basic mobility and value for money
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