G.PULLAIAH COLLEGE OF ENGINEERING & TECHNOLOGY‚ KURNOOL MASTER OF BUSINESS ADMINISTRATION 2012-2013 SYNOPSIS REPORT On A STUDY ON CUSTOMER RELATIONSHIP MANAGEMENT WITH REFERENCE TO M.S.A. MOTORS‚ KURNOOL Submitted by C. VENKATA NAGA SINDOOR Roll no: 11AT1E0052 Under the guidance of K. NAGAIAH‚ MBA Assistant Professor. INDEX | 1. | Introduction
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Maruti Suzuki- “Count on us“ Introduction :- Maruti Suzuki India Limited (maruti suzuki)‚ commonly referred to as Maruti and formerly known as Maruti Udyog Limited‚ is an automobile manufacturer in India. It is a subsidiary of Japanese automobile and motorcycle manufacturer Suzuki. As of November 2012‚ it had a market share of 37% of the Indian passenger car market. Maruti Suzuki manufactures and sells a complete range of cars from the entry level Alto‚ to hatchback Ritz‚ A-Star‚ Swift
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Over dependence on the domestic market and a weak brand image are the weaknesses of the two Malaysian car companies. Trade liberalisation under the auspices of WTO‚ APEC and AFTA presents both opportunities as well as threats. They can no longer depend on Government support for their survival and growth. The two companies also need to lower their dependence on foreign partners by speeding up their localisation programme. This is essential to reduce cost and be competitive when trade barriers fall
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did it affect the Indian automobile industry? The Indian government continued to have a closed economy until 1991. By then Maruti Suzuki was the market leader of the automobile industry acquiring a market share of nearly 83.1%. But however the government decision of opening the economy in 1991 had significant affects on Indian automobile companies such as Maruti Suzuki. The main affect was the entrance of foreign competitors that made the industry very competitive and the situation made it difficult
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Reason for choosing Maruti Suzuki Maruti Suzuki India Limited has a high brand visibility. It is leading in terms of Market share. However‚ after the economic downturn the growth is slightly sluggish in Automobile industry‚ Maruti being no exception. Also the entry of new companies in the market as also the new products from existing competitors like Honda‚ Hyundai‚ Chevorlet are slowly eating into Maruti’s marketshare. As a CMO at Maruti Suzuki‚ I would like to address this changing
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Mumbai Indians. CLUB PROFILE: Mumbai Indians is a franchise cricket team of the Indian Premier League and it represents the city of Mumbai in the Indian Premier LeagueIn 2008‚ the franchise was successfully bid by India Win Sports Pvt. Ltd.; a group company of Reliance Industries Ltd. Reliance is India’s largest private sector company and is now spearheaded by none other than its Chairman and Managing Director‚ Mr. Mukesh Ambani. The Mumbai Indians team is captained by Ricky Pointing.
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OF MARUTI SUZUKI *S.Solamalai and *Dr.N.R.V. Prabhu ABSTRACT Social networking sites allow individuals to interact with one another and build relationships. The paper analyses the changing paradigm of Social media as a marketing communication tool and highlights the importance of Social Media in building brand equity and customer relationship. The paper examines the Maruti Suzuki’s strategy of using Social media in creating awareness and preference for its Ritz car. Maruti Suzuki was able
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depicted below; Customer Service: In the other hand maruthi has been sought by people for its distribution and service availability across the length and breadth of the nation. “Yes‚ you can get lost in India‚ but chances are there will be a Maruti Suzuki Service Station close at hand. Wherever you go‚ across the length and breadth of this vast nation‚ our service network follows.” boasts maruthi relying on its widest service network servicing more than 40‚000 cars a day. Maruthi has been No.1 in the
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Industries in Pakistan Hamza Roll # 30 BBA-V Sec A Economy of Pakistan Sir Faseeh INDEX MANUFACURING SECTOR Automobile Industry Cement Industry Engineering Industry Pharmaceutical Industry Leather Industry Textile Industry Gems & Jewelry Industry Oil & Gas Industry Chemical Industry Fashion Industry Food & Beverages Industry Tobacco Industry Energy Industry Construction Industry Sugar Industry SERVICES SECTOR Financial Services Industry Aviation Industry Education Industry Telecommunication
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Tadashi Suzuki Tadashi Suzuki is an acclaimed director and writer of theater who is known for his creation of the “Suzuki Method of Actor Training”. Tadashi Suzuki’s method is based out of Toga‚ Toyama Japan where he founded the Suzuki Company of Toga. Tadashi Suzuki’s method is one that is based from the acting styles of Noh and Kabuki which are originated from Japan and focus mostly on physicality and control. Suzuki’s method also stems from the theatre from Ancient Greece which Suzuki found
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