A PROJECT REPORT ON “CUSTOMER RELATIONSHIP MANAGEMENT IN MARUTI DEALERSHIP” FOR “MARUTI WONDER CARS PVT. LTD.” SUBMITTED BY ABHIJEET K. RAUT UNDER THE GUIDANCE OF PROF. - MRS. ASHWINI SOVANI SUBMITTED TO “UNIVERSITY OF PUNE” IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE AWARD OF THE DEGREE OF “MASTERS OF MARKETING MANAGEMENT (MMM)” THROUGH VISHWAKARMA INSTITUTE OF MANAGEMENT PUNE-48 ACKNOWLEDGEMENT I express great pleasure in introducing
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Consumer stocks have been the centre of attention in the stock markets for over two years now. But with prices rising and higher interest rates expanding loan repayments‚ will the Indian consumer remain unaffected? We ran an analysis of listed companies in consumer segments such as auto‚ apparel‚ jewellery‚ FMCG and so on over the past four quarters to figure out whether all is well with consumer spending. We found that while some sectors maintained the tempo of sales growth‚ others saw growth
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Information Systems Maruti Suzuki 1. What were the business challenges facing Maruti Suzuki management prior to adopting the Oracle suite ? Because of the fact that Indian automobile industry market is the faster growing in the world‚ Maruti Suzuki has to cope with a growing demand‚ an extent of the company which is the leader on the Indian automobile market. Indeed‚ Maruti Suzuki needed an efficient technological tool which inter-connects the different sectors of the company‚ and permit
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day. Today‚ the Indian automobile industry presents a galaxy of varieties and models meeting all possible expectations and globally established industry standards. Some of the leading names echoing in the Indian automobile industry include Maruti Suzuki‚ Tata Motors‚ Mahindra and Mahindra‚ Hyundai Motors‚ Hero Honda and Hindustan Motors in addition to a number of others. During the early stages of its development‚ Indian automobile industry heavily depended on foreign technologies. However‚ over
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people choose different brands and what are the features they look for while purchasing a car‚ in context to Maruti Suzuki. In order to make a dent into the query a study was undertaken in India among the car owners. Objectives of the study are: 1) To determine the factors influencing the choice for a Maruti Suzuki cars. 2) To know about consumers’ expectations from Maruti Suzuki
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extended a helping hand for the same. 2 Contents Sl. No 1 2 3 4 Topic Overview of the Indian Automobile Industry Scope of the Study What is meant by Capital Structure? Factors affecting Capital Structure? Analysis 5 6 7 8 9 10 11 Maruti Suzuki Tata Motors Mahindra & Mahindra Hero Honda Bajaj Auto Conclusion Bibliography 3 ³ Domestic car sales up 24.4% in March PTI April 8‚ 2011 Mahindra sales up 22% in Jan PTI February 1‚ 2011 Maruti sells 1mn cars in 10 months PTI January
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pestel model). So we will analyse how these forces affects working and decision making of Maruti Suzuki. POLITICAL FACTORS: - As Maruti Suzuki is an automobile company various govt. policies regarding export duties‚ taxes‚ labour laws‚ tariffs affects company’s decisions drastically. The govt. of India’s certain decisions to reduce the export duties‚ 100% tax deduction in export profits enables Maruti Suzuki to increase its business as well as profits. These decisions have positive impact on the overall
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Cars once considered a luxury is now a necessity. The reasons for these drastic changes are two‚ 1. The residential areas have spread far and wide making cars indispensable. 2. Money at disposal and boom everywhere has made the purchase of cars possible by one and all. The Public transport system played both by the Government and private sector suffers serious drawbacks such as heavy crowd‚ negligent and rash driving undue consumption of time and unreliable operations. These are now
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India’s largest car manufacturer Maruti Suzuki India Limited is contemplating on establishing an integrated servicing cum warehousing hub at Panagarh in the East Indian state of West Bengal with an envisaged investment of Rs 100 crore. Maruti Suzuki is at present scouting for a 60 acre land at Panagarh region for this purpose and when the hub comes up‚ it will have a capacity to accommodate an estimated 15‚000 cars. According to a senior official of the company‚ the purpose of setting up such a hub
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Presentation On Tata Nano - Presentation Transcript 1. Presentation On Tata Nano 2. Introduction Of Tata Nano o “ Dream-dream and dream‚ because dream gives vision‚ vision gives thoughts and finally thoughts lead to the action". Each letter of these motivational words said by India's former President Dr. A.P.J. Abdul Kalam goes exactly with Mr. Ratan Tata‚ Chairman of Tata group‚ who in the year 2003‚ dreamt of producing a safe‚ affordable Car for the common man. Finally after the
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