TABLE OF CONTENTS 1. EXECUTIVE SUMMARY 2. ANALYSIS 1. Two marketing activities which were wise given OEC’s main objective 1. addressing credibility and performance issues‚ which is one of the primary concerns of car manufacturers 2. improved OCP engines to be readily applicable to current manufacturing practice 2. Reasons OEC failed to have engine adopted by any major car manufacturer 1. failed to understand
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Q1. ) 1. Which of Porter’s generic strategies is H-D using? Will this strategy work for all of the countries described in the case? Why or why not? According to Porter Generic Strategies‚ Harley-Davidson Company uses “Differentiation Strategy” by offering its heavyweight motorcycle through the distinctive designs. Also‚ as a leader of heavyweight motorcycle manufacturers‚ more than 100 years old existed in the market‚ its American icon and nostalgia make H-D become traditional brand. Therefore
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Porter’s 5 Forces Analysis of French Automobile Industry and Extent of each competitive force The five forces are environmental forces that impact on a company’s ability to compete in a given market. The purpose of five-forces analysis is to diagnose the principal competitive pressures in a market and assess how strong and important each one is. Threat of new entrants | small It’s true that the average person can’t come along and start manufacturing automobiles. There are substantial commercial
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A REPORT ON Analysis of Car Industry in India on the Basis of Consumer Preferences By: Chirag Pahuja A Report on: Analysis of Car Industry in India on the Basis of Consumer Preferences By: Chirag Pahuja 07BS1104 A Report submitted in partial fulfillment of the requirement of MBA Program of ICFAI BUSINESS SCHOOL Faculty Guide: Prof. Sreeja Bhattacharya ACKNOWLEDGEMENT It has been a great pleasure for me to work on this project. My sincere thanks
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ctLIST OF CONTENTS Chapter No | Title | Page Number | | Executive Summary | | 1 | Organizational Study | | 2 | Research methodology | | 3 | Review of Literature | | 4 | Data Analysis and Interpretation | | 5 | Findings and Suggestions | | 6 | Conclusion | | | Bibliography | | | Annexure | | LIST OF TABLES Table No: | TITLE | Page no: | 4.1 | Table showing gender of customers | | 4.2 | Table showing income level of customers | | 4.3 | Table showing
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A PROJECT REPORT ON “ORGANIZATIONAL CLIMATE STUDY & BUSINESS PROCESS” AT “JAMKASH VEHICLEADES Pvt. Ltd.” (KASHMIR) (Authorized Dealership of MARUTI SUZUKI) BY TANWEER AHMAD UNDER THE GUIDENCE OF PROF. SANDEEP LONDHE SUBMITTED TO “UNIVERSITY OF PUNE” In the partial fulfilment of the requirement for the award of the degree of Master of Business Administration (MBA) Through ASM’s Institute of Business Management and Research (I.B.M.R) Chinchwad‚ Pune 411019 Jamkash
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Declaration: I declare that this project is the result of my own individual efforts and that it conforms to university‚ departmental and course regulations regarding cheating and plagiarism. No material contained within this study has been used in any other submission‚ by the author‚ for an academic award….. Pulkit Sharma March 25‚ 2010 [H-16062] Acknowledgement: I would like to thank my module leader M.R
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Executive Summary The REVA electric car is an innovative concept that has been introduced in the Indian market because of the rising fuel price in the country. The idea behind its conception is to provide a car that is eco-friendly and a small car that would be suitable for growing problems in traffic. The company introduced its cars not only to target the Indian market but also cater to the growing demand for such cars in the international market. In order to understand the competitiveness of the
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1 Introduction Since 2012 the Indian automobile industry is going through a tumultuous period. Worsening macro-economic conditions within the country‚ high interest rates and rising input costs are fast eroding the profitability of most of the car manufactures. Despite price cuts and other incentives‚ car sales in India remained sluggish. Analysts are pointing to a second straight year of declining sales in what was one of the world’s fastest growing auto markets. The slowdown in the overall
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5 forces Threat of Competitors- High . BMW have got a lot of competitors . The biggest rivalry is a Mercedes. Both company aiming on the same customer group and have got nearly same quality of cars. Also there is threat form Audi ‚ Lexus ‚ Volkswagen and Reno .But BMW still holding one of the leading place in car industry ‚ because of their established brand ‚ good service and huge amount of innovations. Power of buyer –High. Buyers have got a lot of power over the production of the BMW
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