A CASE STUDY ON THE INDIAN SMALL CAR INDUSTRY Prof. Tapan Panda A Case Study on the Indian Small Car Industry A BRIEF OVERVIEW ON THE INDIAN SMALL CAR INDUSTRY If there is one big market that is forcing the global auto majors to think small‚ it is India. Until yesterday‚ all the world’s auto-manufacturers expected to create success out of their midsize products. There were as many as five players in the mid car segment and just one--the Rs 7‚956-crore Maruti Udyog Ltd (MUL)--in the
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come true for many who wanted to own a car. Even today‚ the car holds a special place in the hearts of Indian customers. Recently‚ there have been rumours in the auto industry that Maruti 800 has gone out of production. But on the other hand‚ Maruti Suzuki India Limited has taken the decision that sale and production of the product‚ Maruti 800 will continue as earlier. Maruti 800 still remains the best option for those who want to experience good quality and great mileage at quite a reasonable price
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conditions in India‚ were based on a stale design concept (with outdated features)‚ and were also fuel inefficient. In the early 1980’s‚ the Indian government made limited attempts at reforming the automotive industry‚ and entered into a joint venture with Suzuki of Japan. The joint-venture‚ called Maruti Udyog Limited‚ launched a small but fuel efficient model (called "Maruti 100"). Priced at about $5‚500‚ the product became an instant hit. The joint venture now produces three small-car models‚ a van‚ and
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known for its commitment to ethics‚ by promising to improve the quality of life of its consumers. However‚ they were not the market leaders for the passenger vehicles with a market share of 16‚45% against 46‚07% for their competitor’s car‚ the Maruti Suzuki India. The Maruti had placed itself in the market has everyone’s car. Whether you are young or old‚ single or married‚ with children or not‚ you could have the Maruti. And it succeeded. Tata Motors also faced the problem that most people in India
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Analysis of Automobile Industry Industry Definition An Automobile‚ a wheeled passenger land vehicle which is self-propelled‚ i.e.‚ has its own engine and which‚ by its discovery‚ put the horses to rest and changed the way of living for the mankind. The automobiles (with examples) are classified as follows: 1. 2-Wheelers These are of 5 types: 1. Motorcycles: Bajaj Pulsar‚ Honda Unicorn‚ Honda Shine 2. Scooters: Honda Activa‚ Kinetic Zoom‚ Bajaj Chetak 4S 3. Scooterettes:
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Theme: “Meeting Customer Expectations through 7M’s” Inauguration Ceremony and Keynote address by Chief Guest Mr. S Maitra‚ Chief Operating Officer‚ Maruti Suzuki India Ltd. Good Morning! Distinguished Guests‚ Delegates‚ Ladies and Gentlemen‚ It is a great honor for me to deliver a keynote speech at this very important forum of International Conference & Exhibition on Aluminum Casting Industry organized by Aluminum Casters’ Association of India (ALUCAST). I would like to first congratulate
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I decided I wanted to build the chimney swift tower during an Envirothon meeting when Judy Semroc of the Natural History Museum in Cleveland brought up concerns about taking down the masonry smokestack on the side of the school. It was home to many chimney swifts‚ but the interesting thing is‚ only one mating pair nests in a tower‚ no matter the size‚ though hundreds more may roost there. I really liked this project because it was something I actually cared about‚ and was something different. I spoke
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MARUTI 800 - The legacy Brand MARUTI 800 Born: 1983 History: Launched as a joint venture between the Indian government and leading Japanese automobile company Suzuki Motor Co. The government eventually sold its stake to Suzuki. Now‚ the flagship brand is Maruti Suzuki India Ltd Status: Maruti 800 has a 4.5% share in India’s 1.5 million passenger car market and is no longer the car that sells the most in India. However‚ it was responsible for making its company India’s largest car maker
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CAPITAL BUDGETING – INVESTMENT DECISIONS SUBMITTED BY : Abhisht Sinha (08305) Himangi Malik (08321) Swagata Ghoshal (08337) Tijeel Kumar Tarun (08352 I. CASE ABOUT BUILT OPERATE AND TRANSFER The case taken is about Built Operate and Transfer. It is a feasibility report which was prepared to present economic analysis carried out on the project and contain result of economic evaluation of the project so that the owner can take investment decision and the project can be properly planned and
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Journal of Business Management & Social Sciences Research (JBM&SSR) ISSN No: 2319-5614 Volume 2‚ No.8‚ August 2013 _________________________________________________________________________________ An Empirical Study on Customer Satisfaction in Indus Motors Pvt. Limited with Special Reference to Kerala Branch S.Chandramouli‚ B.Sc‚ MBA‚ P.hd (Pursuing)‚ Assistant Professor‚ Department of Management Studies‚ Saveetha Engineering College‚ Thandalam‚ Chennai S. Arul Krishnan‚ M.Sc (Maths)‚
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