NatureView Farm Problem statement In the beginning of 2000‚ Natureview Farm is challenged to grow its revenues by over 50% by end of 2001‚ from 13 to 20 million USD. To achieve the target‚ Natureview has to take the strategic decision whether to enter the supermarket channel‚ which would impact every aspect of its business or to stay with its traditional distributors - the natural food retailers. A major consequence of Natureview’s decision to enter the supermarket channel would be its influence
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Natureview Farm Analyze the Case Natureview Farm manufactures and markets refrigerated cup yogurt. Unlike most yogurts on the market‚ the company specializes in organic yogurt. The company uses natural ingredients without adding the artificial thickeners that are used by most yogurt brands. Furthermore‚ they use milk from cows that were not treated with rGBH‚ which increased the average shelf life to 50 days. All of these allowed Natureview Farm to succeed in the natural foods channel. Due
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Natureview’s Profile Products 4 Market Trends Analysis for organic product 4 Yogurt Market Trends 5 Yogurt Market Segmentation by Packaging 6 Yogurt Market Segmentation by region 7 Yogurt Market Segmentation by Competitors 8 Yogurt Market Segmentation by Distribution Channel 10 SWOT Analysis 10 Analysis of Strategic planning Options 11 Recommendations 14 References 14 Introduction Fundamentally‚ this paper is about our findings of the Natureview Farm’s case study. In order to understand
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2013 Natureview Farm Case Study Overview Natureview Farm‚ a small yogurt manufacturer‚ has performed very well and increased its revenues by more than 130 times in one decade. Despite this growth‚ they had struggled to maintain a consistent level of profitability and in 1997 had an equity infusion from a venture capital firm to fund strategic investments. However‚ the VC firm has now (2000) needed to cash out of its investment in Natureview. As a result‚ the president of Natureview Farm
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Natureview Farm is the brand name organic yogurt company that began manufacturing in 1989. Currently it is the leading natural yogurt brand in the market because its sales make up 24% of the natural foods channel. Natureview has been successful for a few reasons. Firstly‚ Natureview uses milk from cows that are not treated with rGBH (artificial growth hormone that increases milk production). Because of this difference along with production techniques‚ Natureview is able to create a yogurt with
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Business Objective and Market Analysis The business objective for Natureview is to reach $20 million in revenue by the end of 2001. To achieve this goal‚ we need to critically assess the placement of Natureview in the two dominant distribution channels to date. Supermarket Currently‚ 97% of all yogurt consumed is distributed through supermarkets ‚ representing a large consumer base and revenue generation opportunities. Research shows that 46% of organic food consumers purchase organic products
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Nature view Farm is a small yogurt manufacturer with annual revenue of $13 million. It produces three different size cups – 8 oz. cup‚ 32 oz. and 4 oz. cup multipack and operates through the natural foods channel. Nature view has established its brand as a premium yogurt brand in the natural foods market and is now considering expanding its operations into the supermarket channel to reach its revenue target. The company is faced with the strategic marketing decision to increase its revenues from
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Natureview Farm Case Faced a challenge – Had to find a path to grow revenues by over 50% before the end of 2001. Had $13 Million in the end of 1999‚ needed $20 Million by the end of 2001. Should they stay with supermarket channel or the Nature Foods Stores? Key to the Natureview yogurt flavor and texture was the family yogurt recipe using only high quality natural ingredients (no artificial) Had a strong relationship with leading natural foods retailers Women (who are single and/or have kids)
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NATUREVIEW FARM‚ INC. CASE WRITE-UP I. Address Who You Are and Who You Are Writing To This analysis is provided by the members of the marketing team at Natureview Farm‚ Inc.‚ on behalf of Christine Walker‚ Vice President of Marketing. The purpose of this analysis is to provide a recommended course of action for the company to grow their revenues by 50% by the end of the 2001 through the use of SWOT analysis on the three recommendations proposed by the senior leadership at Natureview Farms
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of Natureview Farm | | | Natureview Farm and its management are at a juncture where growth is a must. The strategy and decisions used during this important juncture can have lasting effects on Natureview. This article will examine how Natureview succeeded in the natural foods channel‚ what the strategic advantages and risks of the three options presented along with management and conflict issues and finally making an informed decision on how Natureview should proceed. Natureview Farms
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