Brand development A company has four choices when it comes to developing brands. It can introduce line extensions‚ brand extensions‚ multibrands or new brands. Line extensions Line extensions occur when a company extends existing brand names to new forms‚ colours‚ sizes‚ ingredients or flavours of an existing product category. Thus‚ after generations of keeping true to the original format of KitKat‚ Nestle’s top chocolate bar‚ it successfully extended the two and four finger range to KitKat
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Daimler to enhance its market share with its products. The expected market growth in emerging markets provides Daimler with further opportunities. It is therefore necessary to enter into strategic partnerships with automotive manufacturers in Russia‚ India‚ and China. The strong brand image of Mercedes-Bens will help Daimler in this regard. Four out of five of the business units of Daimler experienced a significant
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Table of contents Quation 1....................................................................................................................3 * Part A..............................................................................................................3 * Part B..............................................................................................................5 Quation 2............................................................................................
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Keihl’s? What are the limits? Swatch Case Questions: 1) Why was the Swatch so successful? In what ways was the Swatch different than any watch the industry had ever seen? 2) What elements of the original Swatch marketing plans were most critical to the brand’s success? Do you agree with the marketing mix? 3) In what ways was a Rolex different from a Timex‚ or from a gold-plated Seiko? How do consumers make buying decisions for each? 4) In many ways Swatch forced people to think about
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automobile industry is the most interesting and complex business sectors in the global framework for analysis. The Japanese cars are now supplemented by luxury models‚ such as Lexus‚ Infinity‚ and Acura to compete with European cars made by BMW‚ Mercedes‚ and Audi. In this analysis‚ I’m going analyze BMW and its competitors using Porter’s Five Forces Model and other marketing tools and determine if BMW has a competitive advantage in the market. History The Bayerische Motoren Werke also commonly
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Ingrid Loebb: I am submitting herewith my essay entitled the Mercedes-Benz quality system The main purpose of this essay is to analyzed and discussed the Mercedes-Benz quality system. We hope that this essay will merit your approval. Yours sincerely Dai Wei Table of contents 1. Executive summary 2. Introduction 3. Literature review 4. Quality management system 5. Mercedes-Benz mission 6. Mercedes-Benz strategic objective 7. Human Resource Management in
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strong conceptual thinking‚ as well as proficiency in your specialist area of study; Menswear‚ Womenswear‚ Pattern Design or Fashion Textiles. You will plan and develop a six-piece collection from the planning‚ development‚ industry partnership and outsourcing undertaken from semester one. You will produce your final graduate collection with consideration for your specialist pathway and intended commercial market sector. You will work to develop artistic direction of your
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Building Brand Airtel The telecommunications industry in India has seen phenomenal growth over the past decade with the number of mobile subscribers currently in excess of 951 million.1 Airtel dominates this market with a 30.2% market share by revenue but the competition isn’t far behind. Vodafone is a close second with 22.7% market share by revenue and is showing a strong growth trajectory.2 However‚ with mobile penetration upwards of 75% there is little room for such exponential growth to continue
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Strategic Acquisition in Luxury Globalization Abstract The strategic capability of a firm or an industry is about identifying‚ developing and using its unique resources and core competences to gain competitive advantages in specific market to achieve results. Luxury is as a unique sector and the “allure and exclusivity” are well sought after by consumers‚ heavily imitated by competitors. The six unique features and competency (heritage‚ quality‚ exclusivity‚ symbolism‚ aesthetics and price) of
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FACTs AND FIGUREs OVERVIEW OF THE RENAULT-NISSAN ALLIANCE FACTs AND FIGUREs Structure of the Alliance Founded in 1999‚ the Renault-Nissan Alliance has become the longest-lasting cross-cultural combination among major carmakers. This unique partnership is a pragmatic‚ flexible business tool that can expand to accommodate new projects and partners worldwide. I n the past half-decade‚ the Alliance has emerged as a buffer to protect partners during regional downturns‚ and it has accelerated
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