"Swatch group case study" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 1 of 50 - About 500 Essays
  • Good Essays

    Swatch Group

    • 1489 Words
    • 6 Pages

    Introduction The swatch group was formed in Switzerland in the year 1983 under the leadership of Nicolas G. Hayek. Originally the company was founded by a merger of two Swiss watch manufacturing division’s which are ASUAG and SSIH which was named SMH (Swiss Corporation for Microelectronics and Watchmaking Industries Ltd). The group was renamed as Swatch group in the year 1998. Nicolas G. Hayek (CEO)‚ strongly constructed new opportunities and rooted a new culture. In the coming decade‚ SMG Group expected

    Premium Watch Switzerland Marketing

    • 1489 Words
    • 6 Pages
    Good Essays
  • Good Essays

    Swatch Group

    • 520 Words
    • 3 Pages

    Distribution Swatch Group products are distributed mainly via a global distribution networkthat has been carefully selected by Group subsidiaries. The network is developed through shops in its own name or under the Tourbillion brand. However‚ in order to maintain a direct link with end consumers‚ the Swatch Group has created a retail section that develops global retail strategies and new approaches to consumer markets‚ including monobrand stores and a network of multibrand prestige watch and jewelry

    Premium Olympic Games Winter Olympic Games Advertising

    • 520 Words
    • 3 Pages
    Good Essays
  • Best Essays

    Swatch Group

    • 2931 Words
    • 12 Pages

    Appendix 15 1.0 Executive Summary Swatch was one brand of Swatch Group Ltd. and the most successful wristwatch in the world. From 1983‚ it’s already 24 years of existence‚ and the fact that the company is still here‚ the Swatch watches are still in the collection items of the collectors and still in the wrist of other users‚ then Swatch will continue to grow and expand (Thinking made easy‚2008). There are two primary reason for the success of Swatch: one is the effective marketing strategy

    Premium Marketing

    • 2931 Words
    • 12 Pages
    Best Essays
  • Powerful Essays

    The Swatch Group

    • 1754 Words
    • 8 Pages

    Maryam Tahririha GSB576 L. Grant Swatch and the Global Watch Industry Case Analysis July 13‚ 2005 THE SWATCH GROUP: COMPETING IN AN INCREASINGLY GLOBAL MARKET FOR WATCHES Nicholas Hayek and Ernst Thomke formed the Swatch Group (the Group) in 1983 by merging two bankrupt watch-making groups. The merger gave the Group ownership of many of the Switzerland’s dominant watch brands. Swatch‚ their first product initiative‚ was so successful that it helped pull the squandering Swiss watch industry

    Premium Switzerland Strategic management Clock

    • 1754 Words
    • 8 Pages
    Powerful Essays
  • Powerful Essays

    The Swatch Group

    • 1850 Words
    • 8 Pages

    the fully automated assembly line is implemented without the human intervention. In addition‚ to keep Swatch competing with low cost manufacturers‚ the capital-investment is applied as a result of decreasing in costs. The lean and flat hierarchies help enhancing the innovativeness and creativity throughout the company. The hybrids of centralization and decentralization management allow Swatch to yield the benefit from the local knowledge while maintaining the control over the distribution and management

    Premium Marketing Strategic management Management

    • 1850 Words
    • 8 Pages
    Powerful Essays
  • Good Essays

    Swatch case study

    • 1772 Words
    • 8 Pages

    1. Prior to the introduction of the Swatch‚ what kind of watches were popular among consumers? In what ways was a Rolex different from a Timex‚ or from a gold-plated Seiko? How did consumers make buying decisions? Initially watchmaking was almost an art. Watches were luxury goods‚ produced by skillful jewelry makers and micromechanical engineers and consisted of a lot of little mechanical movements. Made in Switzerland they automatically became symbols of status‚ prestige and a very high Swiss

    Premium Decision making Decision theory Decision making software

    • 1772 Words
    • 8 Pages
    Good Essays
  • Satisfactory Essays

    Swatch Case Study

    • 494 Words
    • 2 Pages

    function and the operations function to the success of Swatch? Please explain in sufficient detail. The Swatch brand launch in the 1980s was marked by new and great styles and designs. It was originally intended to regain the market share that was lost to Japanese manufacturers. The combination of marketing and manufacturing expertise‚ and stylish product design was able to restore Swiss made watches as major players in the watch industry. Swatch watches are manufactured in Switzerland‚ which has

    Premium Marketing Manufacturing

    • 494 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Swatch Case

    • 881 Words
    • 3 Pages

    ENTREPRENEURSHIP AND INNOVATION INSTRUCTOR: Jose Lejarraga Case Report: Birth of the Swatch Prepared By: Sachin Agarwala 1. Why was Swatch successful? In what ways was Swatch different from any other watch the industry had ever seen? A number of factors attributed to Swatch’s success and differentiated it from any other watch the industry had seen. There were factors on the manufacturing‚ branding and marketing‚ and designing side. Manufacturing: Hayek wanted complete

    Premium

    • 881 Words
    • 3 Pages
    Powerful Essays
  • Good Essays

    Seiko and Swatch Group

    • 39337 Words
    • 158 Pages

    Swatch: The Global Watch The IMC Plan in Brazil‚ Japan‚ and Switzerland GM614 Global Advertising Professor Christin Walth Jenessa Carder‚ Chia-Ying Chen‚ Fango Lin‚ Yi-Hsuan Su‚ Ya-Ling (Claire) Wang‚ Winette Yee May 5‚ 2010 Statement of Purpose Swatch (‗Swiss‘ + ‗watch‘) watches‚ created under the management of Nicolas Hayek‚ are fashion statements and pop-culture icons. They feature witty‚ outlandish designs that use intense colors and are youthful‚ provocative‚ stylish‚ and unpredictable

    Premium

    • 39337 Words
    • 158 Pages
    Good Essays
  • Powerful Essays

    Swatch Case

    • 2453 Words
    • 8 Pages

    companies helped create a new market for Swiss watches. Asuag and SSIH merged to create Societe Micromecanique et Horlogere (SMH). They developed a line of watches called "Swatch" that appealed to a younger target audience. Their new design‚ distribution and production strategies created a niche market that became popular worldwide. The Swatch Watch Company transferred itself from near bankruptcy in the early 1980 ’s to a world leader in terms of value by the late 1990 ’s‚ at this time facing again new sets

    Premium Switzerland Watch Market

    • 2453 Words
    • 8 Pages
    Powerful Essays
Previous
Page 1 2 3 4 5 6 7 8 9 50