Harvard Business School “Customer Centric Global Branding: Lessons from Latin America” Rohit Deshpandé‚ Harvard Business School rdeshpande@hbs.edu Global Branding Conference Koc University Istanbul 22 June 2010 © 2007 rdeshpande@hbs.edu 2010 Harvard Business School The “Provenance Problem” When “made in (emergent country)” doesn’t help: Made in Brazil Made in Russia Made in India Made in China B.R.I.C. or Kenya or Turkey or Vietnam © 2007 rdeshpande@hbs.edu 2010 Harvard Business School
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A R T I C L E www.hbr.org A New Game Plan for C Players by Beth Axelrod‚ Helen Handfield-Jones‚ and Ed Michaels Included with this full-text Harvard Business Review article: 1 Article Summary The Idea in Brief—the core idea The Idea in Practice—putting the idea to work 2 A New Game Plan for C Players 10 Further Reading A list of related materials‚ with annotations to guide further exploration of the article’s ideas and applications Product 8598 A New Game Plan for C Players
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OPEN UNIVERSITY m a l a y s i a FACULTY OF APPLIED SOCIAL SCIENCES (FASS) _______________________________________________________________________________ ABCG3103 GLOBAL COMMUNICATION _____________________________________________________________________ “GLOBAL COMMUNICATION INDUSTRY” • Semester • SEPTEMBER 2012 [18 NOVEMBER 2012] TABLE OF CONTENTS__________________________________________________________ 1.0
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_____________________________________________________________________________ Abstract ------------------------------------------------- In this paper we look at the secular world’s presentation in dating and mating and compare and contrast the perspectives with the Biblical view. The secular worlds view is built from several perspectives. There are also differences that the culture could bring into the picture. However‚ in this paper in regards to the secular we will look primarily from the perspective
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` _________________________________________________________________________ WEDNESDAY‚ April 25 1849 __________________________________________________________________________ The Parliament Building that was burnt in Montreal was tragic that happened recently. .It is considered a crucial moment due to which the co-prime ministers of the united Province of Canada‚ Sir Louis-Hippolyte Lafontaine and Robert Baldwin were especially disappointed .The St. Anne’s Market building lodging the
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REVISED: 11/05/10 O NL IN E SI MU LA TIO N F OR EG R OU ND R E A D IN G Finance: Capital Budgeting Company and Industry Overview The New Heritage Doll Company‚ based in Sacramento‚ California‚ was a privately held company with 450 employees and approximately $245 million in fiscal 2009 revenues. This represented approximately 8% of the $3.1 billion U.S. doll industry‚ which was projected to grow by 2% annually to $3.4 billion in retail sales by 2013. In turn‚ the doll industry represented a 7
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Blue Ocean Strategy Blue Ocean Strategy is a business strategy book that promotes a systematic approach "for making the competition irrelevant." The authors‚ W.Chan Kim and Renee Mauborgne‚ are professors of Strategy and Management at INSEAD ( is an international graduate business school and research institution with campuses in France and in Singapore). A core idea is to create a leap in value for both the company and its buyers by breaking the differentiation/low cost trade-off and to align product
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H BR C L A S S I C The burdens of subordinates always seem to end up on the manager’s back. Here’s how to get rid of them. Management Time: Who’s Got the Monkey? by William Oncken‚ Jr.‚ and Donald L. Wass • Included with this full-text Harvard Business Review article: 1 Article Summary The Idea in Brief—the core idea The Idea in Practice—putting the idea to work 2 Management Time: Who’s Got the Monkey? 8 Further Reading A list of related materials‚ with annotations to guide further exploration
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excellence—and a set of obligations. To maximize the value of global reach‚ companies must manage both. How Global Brands Compete COPYRIGHT © 2004 HARVARD BUSINESS SCHOOL PUBLISHING CORPORATION. ALL RIGHTS RESERVED. by Douglas B. Holt‚ John A. Quelch‚ and Earl L. Taylor It’s time to rethink global branding. More than two decades ago‚ Harvard Business School professor Theodore Levitt provocatively declared in a 1983 HBR article‚ “The Globalization of Markets‚” that a global market for uniform
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How would you adapt the system to accommodate these changes in the U.S.? 4. How can McDonalds lay the basis for future growth? Readings: 1. Wickham Skinner‚ “The Focused Factory”‚ Harvard Business Review‚ Vol. 52(5)‚ May-June 1974 (p. 113-121). 2. David A. Garvin‚ “Competing on the Eight Dimensions of Quality”‚ Harvard Business Review‚ Vol. 65. November-December 1987 (p. 101-109). CLASS #3: Case Questions: 1. Is the emergency order and increased production volume good or bad for the company? 2.
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