Introduction to the Watch Industry 3 Customer and Competitor Analysis 4 PATEK PHILIPPE 5 History of Patek Philippe 5 Patek Philippe’s Strategy 6 SWOT Analysis 8 Marketing Mix 9 ROLEX 11 History of the Brand 11 Scope of the Brand 12 SWOT Analysis 12 Marketing Mix 14 Results – Patek Philippe 15 Recommendations Patek Phillipe 16 Results—Rolex 17 Recommendations—Rolex 18 Works Cited 21 * Introduction to the Watch Industry Rolex and Patek
Premium Brand Luxury good
FAIR price with quality service - that’s the business philosophy driving the Sheng Siong supermarket chain. ’We differentiate ourselves from our competitors not only by offering fairly priced goods but also excellent service. This way‚ we offer true value for money‚’ managing director Lim Hock Chee said in a recent interview. Such a strategy has helped the company grow into a supermarket chain with 17 stores islandwide and headcount of over 2‚000. Sales at the Ang Mo Kio outlet average $60
Premium Hypermarket Revenue Supermarket
improve the competitiveness. The potential strategy is based on 4Ps. Product: On the product side‚ Weatherpruf can use brand extension strategy. A brand extension extends a current name to new or modified products in new category. For example‚ Swatch spread from watches into telephones and Honda stretched its company name to cover different products such as its cars‚ motorcycles‚ marine engines and snowmobiles. As solid shoe waxes was already a brand product‚ Weatherpruf can extend to produce
Premium Marketing
of Soviet soil’ set the framework for the ill prepared architects of the time‚ with a new regard for projects not as just isolated buildings‚ but as elements of a greater whole. Post-revolutionary Russian architecture endeavoured to change‚ to revolutionise in fact‚ the conception of space; creating environments that complimented their new social values‚ while utilising the latest in construction techniques. The Constructivists were the prominent group that emerged around this period‚ starting
Premium Management Soviet Union United States
List of Swiss Companies in India - 2008 Company Name CEO/Contact Person Address/ Tel/Fax/E-mail/ Website Business Activities/ Sector Swiss Partner / Parent Company Date of Commence ment of Operations in India 1949 Staff Strength (Approx.) ABB Limited Mr. Biplab Majumder Country Manager & Managing Director 2nd Floor‚ East Wing Khanija Bhavan 49‚ Race Course Road Bangalore 560 001 Tel : 080 22949101 Fax : 080 22949148 biplab.majumder@in.abb.com www.abb.com/in 522‚Udyog Vihar‚ Phase -V‚ Gurgaon
Premium Board of directors Managing director Mumbai
exclusive use of M. IRTIS CASE: SM-123 DATE: 03/17/04 LVMH IN 2004: THE CHALLENGES OF STRATEGIC INTEGRATION The correct strategy is to know where a particular brand is headed and the managers and teams of each brand must imagine that. Then‚ we watch what is done at the group level and we extract a number of learnings: what are the businesses to acquire‚ where do we have to invest to develop this or that brand to benefit the group as a whole. —Bernard Arnault‚ Chairman and CEO‚ LVMH Moët Hennessy
Premium LVMH Luxury good
What is your strategy to reverse Pick n Pay’s loss of market share? Pick n Pay lost market share in part because it opened materially less space than some of its major competitors. A significant proportion of its capex was invested in supply chain technology infrastructure in recent years‚ which by its nature doesn’t drive sales compared to stores. Our capital focus is now on new stores and refurbishment‚ which will drive sales and‚ in time‚ profitability. Over the past year we have refreshed‚
Premium Customer Marketing Consultative selling
Marketing Management Course Outline 宋亦平 Course Description: This course is designed for you‚ undergraduates‚ to improve your understanding of and skills in marketing as a discipline. We use cases‚ discussions‚ and readings to provide a mix of integrated concepts and hands-on problem solving approaches. We‚ at the same time‚ encourage a variety of perspectives by our attendees on marketing issues. Objective: In this course we seek to: ← Introduce you to critical concepts and phenomena
Premium Marketing
wings of change. [Online] Available at: http://www.ft.com/intl/cms/s/0/b6c12a56-e86a-11df-b32f-00144feab49a.html#axzz2AzQECPDU [Accessed 1st November 2012]. * Kirby‚ Mary‚ 2012. Star Alliance says joint procurement of economy-class seats could “revolutionise” the market‚ [blog] 31 May. Available at: http://blog.apex.aero/cabin-interior/star-takes-shine-joint-procurement-economyclass-seatswhats/ [Accessed 1st November 2012]. * The Telegraph‚ 2012. Virgin Atlantic to join global airline alliance‚ says
Premium Continental Airlines US Airways British Airways
Why‚ according to Marx and Engels in The Manifesto of the Communist Party‚ was there inevitably struggle between the bourgeoisie and the proletariat‚ which would create the preconditions for socialism? ___________________ The theories of Karl Marx have influenced some of the world’s greatest thinkers. Marx’s idea of the inevitable class struggle within capitalism and consequent place for a socialist society is professed within ‘The Manifesto of the Communist Party.’ It is necessary to explore
Premium Karl Marx Marxism Socialism