Introduction The swatch group was formed in Switzerland in the year 1983 under the leadership of Nicolas G. Hayek. Originally the company was founded by a merger of two Swiss watch manufacturing division’s which are ASUAG and SSIH which was named SMH (Swiss Corporation for Microelectronics and Watchmaking Industries Ltd). The group was renamed as Swatch group in the year 1998. Nicolas G. Hayek (CEO)‚ strongly constructed new opportunities and rooted a new culture. In the coming decade‚ SMG Group
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ENTREPRENEURSHIP AND INNOVATION INSTRUCTOR: Jose Lejarraga Case Report: Birth of the Swatch Prepared By: Sachin Agarwala 1. Why was Swatch successful? In what ways was Swatch different from any other watch the industry had ever seen? A number of factors attributed to Swatch’s success and differentiated it from any other watch the industry had seen. There were factors on the manufacturing‚ branding and marketing‚ and designing side. Manufacturing: Hayek wanted complete
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Distribution Swatch Group products are distributed mainly via a global distribution networkthat has been carefully selected by Group subsidiaries. The network is developed through shops in its own name or under the Tourbillion brand. However‚ in order to maintain a direct link with end consumers‚ the Swatch Group has created a retail section that develops global retail strategies and new approaches to consumer markets‚ including monobrand stores and a network of multibrand prestige watch and jewelry
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The Birth of Swatch The continuous decline in demand for the prestigious watches made in Switzerland in the 1970s and early 1980s made the time period devastating for the Swiss watch industry. Before the decline‚ it was master of the watch market‚ shining with its high-end image. However‚ with the evolution of technology in watch making‚ the market began changing rapidly where low-end watches were becoming more accessible and evasive. Nicholas Hayek became the CEO of Societe Suisse de
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Below is a free essay on "The Birth Of Swatch - Case Analysis" from Anti Essays‚ your source for free research papers‚ essays‚ and term paper examples. The Birth of Swatch – Case Analysis 1. Why was Swatch so successful? In what ways was the Swatch different than any watch the industry had ever seen? Swatch was successful for many reasons. First‚ they were able to use vertical integration to build and assemble the watches entirely in Switzerland. This lowered the production costs down to
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Swatch case study "This watch is the product which will reintroduce Switzerland to the low and middle price market. It is the first step of our campaign to regain dominance of the world watch industry‚" said Dr. Ernst Thomke‚ President of ETA SA‚ a subsidiary of ASUAG and Switzerland ’s largest watch company. Ernst Thomke had made this confident declaration about SWATCH to Franz Sprecher‚ Project Marketing Consultant‚ in late spring 1981. Sprecher had accepted a consulting assignment to help
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“The Birth of Swatch” 1) Why was the Swatch so successful? In what way was this watch different from others in the industry? Before Swatch started‚ Nicolas Hayek said “ Why cant we design a striking low cost‚ high quality watch and build it in Switzerland” just by reading this statement we can come to the conclusion that this was a new innovative idea‚ so what separates swatch from the rest of the other watch producers? * High quality * Build in Switzerland * Very low cost Why
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Swatch Revolutionises Watch Manufacture Answer 1. What do you think has been the contribution of the marketing function‚ the product design function and the operations function to the success of Swatch? Swatch is a good example of the way three sets of competitive abilities in a company relate to each other. The three key contributions to Swatch’s success (or the three important micro operations) are • the way they have developed their products and services. • the way they have positioned
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the fully automated assembly line is implemented without the human intervention. In addition‚ to keep Swatch competing with low cost manufacturers‚ the capital-investment is applied as a result of decreasing in costs. The lean and flat hierarchies help enhancing the innovativeness and creativity throughout the company. The hybrids of centralization and decentralization management allow Swatch to yield the benefit from the local knowledge while maintaining the control over the distribution and management
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INTERNATIONAL BUSINESS SCHOOL CASE STUDY SWATCH AND THE GLOBAL WATCH INDUSTRY International Strategic Management 1st year master’s degree student: Inarkaeva Lamara Supervisor: Ekaterina Makhnovskaya Moscow 10.12.2014 Key strategic issue The Swatch Group is the world’s leading manufacturer of watches with 14 per cent share of the world market‚ which was the first Swiss company started to compete in a low price segment. In 1998 Swatch increased its net profit by 7.5 percent. However
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