Fashion Marketing: An Introduction Wance Tacconelli Donghua University Shanghai Session Overview • Course learning goals • Key fashion terminologies – Style‚ design and fashion • Key fashion markets – Womenswear‚ menswear‚ accessories • What is marketing? – Understanding customer needs – Delivering value – Marketing as a social and managerial process • Customer relationship and profitability management A bit about myself… Education University of York‚ UK B.A. in Sociology
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If the minimum wage increases‚ it doesn’t necessarily mean that the economy will get better or our standards of living will be better. If wages go up‚ then the cost of living will also increase. Some statistics have proven why the rise of the minimum wage will cause more issues. As the minimum wage increases‚ the unemployment rate will increase. As well‚ there is an enormous potential of causing small business to collapse due to higher salaries and the inability to afford them. Machines would replace
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organization that purchases goods or services is called a customer. A consumer is anyone who uses the goods or services that have been purchased‚ or uses any products or services that have been generated within the economy. For example if a mother buys a sweater for her son. The lady is the customer and the son is the consumer. The Consumer Protection Act 1986 in India clearly differentiates between customers and consumers. A consumer is classed as somebody who consumes a commodity or service‚ and the consumer
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students as they each grow and learn from each other through life’s tender moments and unexpected trials. Jamie is a star-gazing‚ Bible-toting priest daughter‚ who‚ because of her strict Baptist upbringing‚ wears mostly loose-fitting dresses and sweaters. Landon‚ on the other hand‚ is an angry young man with a mean streak for those outside of the popular crowd. He initially considers Jamie prudish and bookish. But then he gets to know her‚ Jamie who is sweet…Jamie who is determined…Jamie who doesn’t
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Austin C. Auen Dream Journal It was a cloudy day at what looks like Sea Side Park. My father and I were standing on isolated boulders‚ nearby one another other‚ yet every single boulder was in the shape of an upside-down cone. Underneath us were the ocean’s tide‚ which was low at the point. The ground was visible but instead of sand being present‚ there were leaves and soil. We seem to have been fishing‚ for we were waiting till our line gets hit on. All of a sudden sharks and alligators came crawling
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Responding to Society with Satire Satirical essays are often written about controversial topics to try to persuade the reader to agree with the writer’s point of view. However‚ unlike traditional persuasive essays where the writer takes a serious tone and talks about the true merits of his/her point of view‚ satirical essays are written sarcastically in order to mock and point out flaws in the opposing point of view. In a famous example‚ “Letter to a Royal Academy‚” Ben Franklin jokingly suggests
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Misfortune in my new school Arshia Amali I woke up by the blue jays singing by the tree beside my bedroom window. I got dressed in my blue jeans and my Adidas sweater. As I went downstairs my mom had a big breakfast set out on the round table. I sat down and as I started gobbling down the pancakes my brother joined us. We cleaned off the table and I took my backpack and put on my jacket to go out for school. My brother ‘Matt’ following right behind me. I and he decided to take the shortcut we
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the snow. 3. Buck ate fast because of his hunger and the other dogs who were trying to steal his food. 4. Perrault’s job is a messenger of the Canadian Government‚ and he fed the sled dogs. 5. Buck’s dignity was damaged when the man with the red sweater beat him‚ which caused him to develop the idea that the man would rule over him. Before‚ at the farm‚ Buck was
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used just as they are‚ others are changed to make them more like the native language and therefore easier to say and remember. Thus‚ a Japanese worker gets stuck in rushawa (rush-hour) traffic. A Spanish mother tells her child to put on her sueter (sweater)‚ and a Ukrainian man goes to the barber for a herkor (haircut). English is everywhere. It is on signs‚ clothing‚ soft drinks‚ and household products around the world. In spite of the popularity of English words and phrases‚ however‚ they are not
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Square Pumpkin. After a long night of handing out non-poisoned candy to weird staggering tots at my doorstep‚ I felt it was time to turn off the light. Walking to my room‚ I tripped on something slimy‚ being dismissive‚ I labeled it as my long lost sweater and threw it in the hamper. The corridor to my room seemed longer than usual this night‚ my steps seemed louder‚ offbeat almost. I quickly looked behind me‚ no one was there. Picking up my pace‚ the steps sounded closer‚ faster. Detecting my room
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