taking example of any consumer durable of your choice? 2. Distinguish between Market Segmentation and Product Differentiation? Describe the bases that you will use in segmenting the market for the following products: a) Hair dryer b) Low calorie sweetener 3. Write notes on:- a) Marketing Research as a toll of decision making b) Functions of Packaging c) Stages in new product development d) Product Life Cycle 4) Explain the following: a) The buyer – decision process for new products? b) Different
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What drove the sugar trade? In the late 1600s and 1700s sugar growing took firm hold in the Caribbean. During that time sugar cane spread even further West. Anthropologists tell us that sugar was first grown in New Guienea some 9000 years ago. Sugar cane grows for 15 months then gets cuts down and gets crushed down. First‚ Jamaica and Barbados is a good place to make sugar cane. The reason is because they both get a lot of rain. Another reason why I say it is good place is because they have good
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Page |1 Introduction The scope of this report is to find out how the attributes‚ benefits and values people have towards Coca cola leads to the creation of myths‚ which contributes towards the purchase of the product. By using the means end chain we are able to link consumer’s knowledge of the product characteristics and their needs. This allows us to understand how consumers perceive the self-relevant outcomes of the product use and consumption. This indeed helps to explain the answer to the
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PICO _____________________________________________________________________________________________ The PICO (patient‚ intervention‚ comparison and outcome) question format is an extensively used strategy when developing a case study question (Aslam‚ 2010). The use of this format in evidence-based practise allows for the formulation of interesting and clinically significant research questions. The question format aims to cover all areas of research‚ patient refers to the demographic to be addressed
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still beverages‚ we also sell concentrates (in powder form) for purified water products such as Dasani to authorized bottling operations. Authorized bottlers and canners either combine our syrups with sparkling water or combine our concentrates with sweeteners (depending on the product)‚ still water and/or sparkling water to produce finished sparkling beverages. The finished sparkling beverages are packaged in authorized containers bearing our trademarks or trademarks licensed to us—such as cans and refillable
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number of employees who work with bottlers. However‚ as to bottlers‚ there are much higher costs that they have to meet. To build a plant could cost $75 million. Bottling and canning lines cost maximum $10 million. They need to pay for packaging and sweeteners and it accounts for high portion of sales. However‚ the bottlers are allowed to handle the non-cola brands as well and they have the right to decide on final retail pricing; and top bottlers get contribution from the main companies such as Coca-Cola
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packs about 80 milligrams of caffiene‚ whereas coffee contains 179 mg. The difference? Caffeine is added to energy drinks and soda‚ but coffee naturally contains it. Coffee has no calories‚ fat‚ carbs‚ sodium or cholesterol. Additives‚ including sweeteners‚ syrups‚ and creamers‚ will cause the numbers to rise quickly‚ however. Starbucks‚ a commonly known coffee shop‚ is famous for adding flavored syrup and creamer to their drinks. The additives make Starbucks drinks unhealthy‚ yet 64 percent of
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What Is Muscle Milk Smoothie Protein Shake ? Muscle Milk Smoothie Protein Shakes are one of the newest creations from CytoSport‚ Inc.‚ a company which has been offering nutrition supplements to sports enthusiasts‚ professional athletes‚ training facilities‚ sports teams and schools since 1998. Muscle Milk Smoothie Protein Shakes use Greek yogurt to pack a powerful protein punch into each of these smoothie drinks that are perfect when you don’t have time for breakfast‚ need fuel for your workout‚
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Q1. Trace the history and major milestone of the Coca Cola Company. Write about new businesses‚ divestment‚ new market entered and exited. Coca Cola History: Coca-Cola began its existence in a three-legged brass pot in the backyard of John S. Pemberton on May 8‚ 1886. Pemberton was a pharmacist trying to create a new headache tonic. Pemberton took his creation to the now famous Jacob’s Pharmacy about 2 blocks from his home. There the syrup was mixed with cold tap water and sold to ailing customers
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subsidies ($1.1 billion) #6 - fruits and vegetables ($825 million) - How U.S. corn crops are used (2008) 2.7% - 327 million bu. - Human consumption - grits‚ corn flour‚ corn meal‚ beverage alcohol 7.8% - 943 million bu. - Production of starch‚ corn oil‚ sweeteners (HFCS‚ etc.) 15.3% - 1.85 billion bu. Exports 43.3% - 5.25 billion bu. Livestock feed 30.1% - 3.65% billion bu. Ethanol production The real cost of cheap food - Historical cost of food (price of food relative to price of all items) Note: The
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