BUAD497 Strategic Management Fall 2011 Session 3: Cola Wars Continue: Coke and Pepsi in 2010 Sun Hyun Park‚ Ph.D. Assistant Professor Marshall School of Business University of Southern California “Cola Wars” Blind Test “Can you tell the difference?” Student A 1: Coca Cola Student B 1: Big K Cola (Kroger) 2: Pepsi 3: Coca Cola Student C 1: Pepsi 2: Pepsi 3: Big K Cola (Kroger) 2: Coca Cola 3: Big K Cola (Kroger) Agenda for Today • Recap - Value chain analysis - Five Forces
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Case Analysis Massey Ferguson 1980: Massey Ferguson Limited an International producer of Farm machinery and diesel engine started its operations way back in 1847 and by the end of 19 th century they had operations throughout 31 countries of the world. In 1978 Company had financial loss of US. $262.2 million . Massey’s Strategies: 1) Product-Market Strategy: Massey’s product line consisted of tractors‚ combine harvesters‚ balers‚ forage harvesters‚ agriculture implements‚ farmstead equipments and
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Self-control separates us from our ancient ancestors and the rest of the animal kingdom‚ thanks to our large prefrontal cortices. Rather than responding to immediate impulses‚ we can plan‚ we can evaluate alternative actions‚ and we can refrain from doing things we ’ll regret. We can also take advantage of these innately human abilities by developing wisdom and willpower. Neuroscientists often report that‚ although we have only one brain‚ we have two minds: one that works impulsively and seeks immediate
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Meron Habtemichael Sugar: Is Sugar "Bad" for You? There is controversy about sugar and its heath issues. · Eating a lot of sugar means you will have to cut down on other forms of food. · Sugar causes malnutrition because it reduces the nutrition that one would receive from other foods. · Also if you consume sugar along with other food you eat regularly you will be taking in too many calories‚ thus bringing in the problem of obesity. · Once the body has enough sugar to fill its glycogen
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(e.g. sidewalks‚ under tables‚ spit out on someone etc....) As said above‚ it is commonly stuck underneath benches and tables or to the surface of sidewalks‚ and is difficult to remove once dried. It has ingredients like aspartame and other sweeteners that are known carcinogens (cancer inducing factors). It stays in you’re stomach for 7 years! (This is UNTRUE‚ as it is an ’old wives’ tale‚
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productivity and keeping up with the increasing demand of the market. Discoveries in additives would also provide industry players an answer to cope up with the markets changing taste and preferences with them now being able to produce sugarless sweeteners and caffeine-free products. Moreover‚ prospects of a self-freezing can‚ a smart vending machine‚ and faster fountain dispensers have spurred developments in the distribution of industry products. Demographics. Age and ethnicity are two main characteristics
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Product Unlike many of their competitors‚ Chobani utilizes only natural ingredients with no artificial sweeteners‚ preservatives or genetically modified organisms‚ according to their website. Chobani’s Greek yogurt products are also Kosher certified and contain three different probiotics. One of the company’s most popular products is Chobani “Flip‚” individual
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not contain chocolate liquor. Since 2004‚ when the FDA (food and drug administration-USA) have defined the white chocolate Standards of Identity as being at least 20 percent cocoa butter‚ 14 percent milk solids‚3.5 percent milk fat and maximum 55% sweetener. Now‚ it is legal for chocolate manufacturers to label white chocolate. Composition of white chocolate White chocolate is made of cocoa butter‚ milk and sugar. Actually it contains cocoa butter‚ milk solids‚ sugar‚ lecithin and flavourings
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the spaces around the spine and major organs. It is used to help regulate our body temperature and it is needed for proper digestion of the food we eat. It is also used to flush waste and toxins from our bodies. Water also doesn’t have artificial sweeteners‚ dyes‚ or preservatives. It is natural and helps you maintain correct pH levels. The chemical reactions that take place in our body on a daily basis rely on water as well. Monomers of the organic compounds in the body use dehydration synthesis and
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Collin Brozek Scott Harber Comp. I April 14th‚ 2013 Argument Essay There are a plethora of reasons why pop and soft-drinks are bad for personal health as well as the environment. Never the less there have been an increase of obesity cases and children with diabetes caused solely by the consumption of sugar filled beverages. The consumption of soft-drinks and other carbonated beverages have multiple negative effects‚ and I want to briefly cover ten or so reason as to why soda is hazardous to
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