company’s skills that make the client choose their product over the competitors’ are called Critical Success factors in the industry. Ben and Jerry’s is seen as a superpremium brand (key buying factor. Ben and Jerry’s is one of the most well known ice cream brand in the U.S.A. and‚ after being acquired by Unilever‚ it continued to develop it’s small company philosophy and operate as a semi- autonomous corporate inside Unilever group‚ developing its own worldwide strategies and not using the heart-shaped
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basis of report. We would also like to thank our other guides and friends for giving us their useful input about the topic. This report has immensely helped in the value addition to our knowledge. Objective 1) To understand the famous brands of ice cream. 2) To study their
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Club Gelato 1. Company Profile: Club Gelato is an ice-cream parlor offering Italian gelato with different flavors. It is a joint venture of Singapore and Bangladesh. In Bangladesh there is only one branch of Club Gelato which is in Banani 11. They take all the materials from Italy and manufacture the ice-cream over here. Club Gelato has made quite an impression on ice-cream lovers with its unique flavors‚ including the famed “Ferrero Rocher”. Club Gelato also serves gourmet coffee and delicacies
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Ice-Fili (АЙС-θИЛИ) You cannot defeat a nation that enjoys ice cream at minus 40 Celsius. — Winston Churchill To survive in Russia’s ice cream industry during the 11 years since the collapse of the former Soviet Union was no small feat (see Exhibits 1 and 2). To be successful in these turbulent times was nothing short of amazing to industry observers. In 2002‚ Ice-Fili‚ a midsized Russian company with more than $25 million in sales‚ was Russia’s top ice cream producer. Surprisingly‚ it had
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company was privatised and rechristened “Ice Fili”. Anatoliy Shamanov‚ an expert in the technical processes essential in the frozen food industry‚ joined the company in 1968. After six years of service he decided to further his expertise serving in a variety of other roles elsewhere in the frozen foods industry. He later retuned as CEO in 1988 and was inspirational in leading the company through the vast changes that ensued. Ice Fili are Russia’s top ice cream producer so one could forgive Shamanov
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ICE FILI CASE 1) Is Russia’s ice cream industry attractive? Yes‚ it is. Russia is one of the largest nations in the world and‚ as such‚ holds promising market share potential due to its sheer size in geographic‚ demographic and economic terms. Russians love ice cream‚ even in the subzero winter climate. Despite decreased market share due to recent increased consumption of beer‚ soda and confectionary products; the Russian ice cream industry is attractive due to its lower entry barriers
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How attractive is the Russian ice cream market? How is it likely to evolve? Market attractiveness refer to all the characteristics that contribute to the success of organizations within the market. Profitability is one and Exhibit 9 suggests profit margins for retailers and distributors are about 30% - 50%‚ and producers’ is about 15%. This is high in the Russian food industry where‚ the profitability in the confectionary industry was only 6% - 8%. The russian ice cream industry had about 300 companies
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Ice-Fili Analysis Table of Contents I- Introduction 2 II- Analysis 3 1- External Analysis 3 i) Porter’s 5 Force 3 ii) Key Success Factors 4 2- Internal Analysis 5 i) Value Chain Analysis 5 ii) Financial Analysis 6 III- Decision Opinions with Evaluation 6 IV- Recommendation and Implementation 8 1- Short Term Activities 8 2- Long Term Activities 9 V- Exhibits 10 i) Exhibit A: Financial Ratio Analysis and Calculations 10 ii) Exhibit B: Decision Matrix 11 Introduction First time
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THE PEOPLE’S PERCEPTION ON THE PRICE OF SELECTA MAGNUM ICE CREAM IN THE PHILIPPINES: AN ANALYSIS A Thesis Presented to The Faculty of Cosmopoint International Institute of Technology Quezon City‚ Philippines In Partial Fulfillment Of the Requirements in English 310 By: SEAN GONZALES MYLES CAPAREDA VANZ LAVADO April 16‚ 2012 ACKNOWLEDGEMENT The authors sincerely extend their heartfelt gratitude to the following important persons who‚ in one way or the other‚ extended their
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Winter 13 Ice-‐Fili Case Study Comm 491 – Momo Deretic 9:30am Tuesday/Thursday M a r t i n M ‚ R y a n P ‚ S o h y u n P ‚ D i e g o S Introduction From 1996 to 1998 Ice-Fili suffered from huge increases in costs that gradually ate at their margin at alarming rates. Even worse‚ from 1999 to 2001 they had a huge decrease in sales and got into liquidity problems. The economic situation
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