Thi Quynh Tran MGT 6203.21 Strategic Management Amberton University Dr. Steve Tidwell Carnival Case Study April 26‚ 2014 Case Abstract Volkswagen AG is the world’s leading automobile company‚ headquartered in Germany. During the recession‚ when other competitors lost dramatically‚ Volkswagen utilized excellent strategic planning to survive through the recession and earn profits. By expanding the business in the emerging market like China and Brazil‚ the company proved the strong growth‚
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INTRODUCTION: Chocoladefabriken Lindt & Sprüngli AG was established in 1845 by David Sprungli and his son Rudolf Sprungli. Company was started as an artisanal sugar bakery & transformed itself into in innovative chocolate maker in 1892. In 1994 the structure was redesigned & a kilchberg based holding company was formed. Chocoladefabriken Lindt & Sprüngli AG is one of the world ’s leading manufacturers of premium chocolate and chocolate-related products in confectionary industry‚ selling
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artist‚ started Cowgirl Chocolates to provide some funding support for a yearly published arts magazine‚ High Ground‚ which she and her husband‚ Ross Coates‚ started in 1995. Her love of chocolates and hot and spicy foods spurred the idea of making hot and spicy chocolates to be sold in creative‚ artistic tins and packaging‚ which she labeled Cowgirl Chocolates. Her small business‚ begun in 1997‚ won a number of awards in fiery food competitions. While Cowgirl Chocolates grew steadily over its four
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Beryl’s Chocolate and Confectionery Sdn Bhd was established in 1995 with the mission to produce premium quality chocolate and fine confectionery delicacies. Quality‚ innovation and good services are Beryl’s priorities and commitments to consumers. Beryl’s chocolate use only the finest ingredients and materials to produce our products‚ starting with the selection of cocoa beans and ending with good quality packaging materials. Beryl’s company believed that it is the quality of the cocoa beans which
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Aircraft of Swiss Air were grounded in Zurich back in 2001 due to the lack of cash flow. There was so little money left that there was not enough money to pay for fuel. This was even more surprising since this airline was in one of the richest countries in the world‚ Switzerland. Swissair managed to establish itself as a quality airline throughout its home country of Switzerland and in Europe. Swiss Air celebrated its 70th birthday in March that year with no indications of what would happen in
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down to every little detail. I chose the regular chocolate cake because that was one of my grandmas most popular dessert she made. I can remember it like I was there with her right now helping her bake it. First we would go off to the grocery store and pick up the ingredients. You will need: two eggs‚ ½ cup of vegetable oil or butter‚ cake mix‚ cake tester such as a toothpick(optional)‚chocolate icing(you can choose what kind you like best) chocolate chips‚ and walnuts(optional). The grocery store
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Theo Chocolate‚ located in Seattle‚ Washington‚ produces premium organic and Fair Trade specialty chocolate. Their founder‚ Joseph Whinney‚ pioneered the import of organic cacao beans into the United States in 1994. Whinney envisioned building the first organic chocolate factory in the U.S.‚ as prior to Theo’s inaugural chocolate run in March of 2006‚ all organic chocolate was manufactured in Europe and imported to the U.S. market. As the first organic and Fair Trade chocolate factory in the country
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Chrysler was founded in 1925 and it has had a joyous history. Being the third-largest of Detroit’s auto companies it was especially known for its development in well-engineered cars the years after World War II. As of the last three decades it has been experiencing both highs and lows. The unlikely union of Chrysler and Fiat to me seemed to be a bigger mistake than that of the Chrysler and Benz merger (" daimler‚ chrysler‚" 2008). Fiat took control of Chrysler after it emerged from its government-sponsored
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1. What was Moto’s purpose and agenda for the first meeting with Crowell?How does he try to implement his agenda? The purpose of the initial meeting of Moto and Crowell was for the two businessmen to meet in person and‚ in Motos eyes‚ develop a social relationship since that is very important to do in business transactions in Japan. Moto brought both gifts for Crowell and his business card which detailed his accomplishments with his company. 2. What communication problems were there between Moto
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Cowgirl Chocolates Case Study Questions 1. What are some of the critical strengths and weaknesses of Cowgirl Chocolates that determine the success of this small business? Can the weaknesses be overcome by the strengths of the business? Please note that strengths and weaknesses apply to the internal issues‚ decisions‚ assets‚ people (attitudes‚ talents‚ knowledge‚ passion‚ relationships‚ etc.). 2. Referring to the total product view (Exhibit A)‚ describe the “hot and spicy chocolate truffle”
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