School of Business and Management Institut Teknologi Bandung 2012 MM6052 – Consumer Behavior Profiling Potential Customer for Buying‚ Having‚ and Disposing of Laptop Syndicate 7 | Friska Ardniyani | [29111380] | Reski Mapriharto | [29111326] | Hanna Friska | [29111020] | Gilang Surawijaya | [29111350] | Hilda | [29111304] | | | MM6052 – Consumer Behavior Profiling Potential Customer for Buying‚ Having‚ and Disposing of Laptop Syndicate 7 | Friska Ardniyani | [29111380]
Premium Laptop Hazardous waste
1 Factors Influences Consumer Behaviour Cultural‚ social and personal factors are always considered to be the major forces influencing consumers’ buying behaviour (Kotler and Keller‚ 2006). An understanding of such factors helps businesses at tailoring products that meet consumers’ needs and wants. Among important influences on consumer buying behaviour (culture‚ subculture‚ and social class) ‘’culture is the fundamental determinant of a person’s wants and behaviour’’ (Kotler and Keller‚ 2006
Premium Motivation Maslow's hierarchy of needs Psychology
who: A – Aspires To Do His Best C – Is Credible And Compassionate H – Is Hardworking And Honorable I – Is An Inspiration To Others E – Is Efficiently Entrepreneurial And Employable V – Is A Visionary E – Is Ethical And Has Excellent Work Habits R – Is Responsible COLLEGE MISSION COLLEGE VISION To realize our vision for the College: We commit ourselves to deliver the program intended learning outcomes utilizing the academe-industry collaboration model
Premium Marketing Decision making
Topic : Food habits of the Elderly Definition of foodways : it “...generally refers to ways in which a distinct group selects‚ prepares‚ consumes and otherwise reacts to and uses portions of the available food supply” (Wahlqvist et al.‚ 1991:164) Objectives: * Analysis of the meaning of foodways for social actors in general * Significance of food for the elderly (migrants )focusing on their marginalized social location * Implication of foodways of the elderly * Meaning of
Premium Food Sociology Nutrition
CONSUMER ANALYSIS SEGMENTATION‚ TARGETING AND POSITIONING The term segmentation was first introduced into marketing literature by Alderson (1937). In 1950s‚ Smith conceptualized and provided a definition of segmentation as we know it today. Market segmentation may be defined as subdividing a heterogeneous market into more homogeneous subgroups based on some common customer characteristics‚ such as age‚ location‚ time of purchase or purchase frequency. Segmentation strategy has been expanded into
Premium Marketing Middle class Target market
eHow Business Marketing Consumers Role of Perception in Consumer Behaviour Role of Perception in Consumer Behaviour By Debbie Donner‚ eHow Contributor Print this article Role of Perception in Consumer Behaviour thumbnail Subliminal (subconscious) advertising may affect the role of perception in consumer behaviour. By studying consumers‚ businesses can gain a better understanding of the role of perception in consumer behaviour. Companies can greatly improve their
Premium Marketing Sense Perception
 Consumer should be responsible about what he wants to buy‚ prices and quality  Upto the consumer to chose wisely Consumer Protection  Sometimes impossible to know whether the product is will work properly or not  At point of sale consumer are protected by law concerning some aspects of their purchases despite principal of caveat emptor Consumer Rights  United Nations Guidelines on Consumer Rights- 8 basic consumer rights that as consumers we are entitled
Premium Consumer protection Consumer Federal Trade Commission
Page 1 Part II - A Simple Model of Consumer Behavior The second set of factors that influence consumer behavior Individual Differences. Individual Differences: pertain to characteristics of the consumer such as: How much money do they have How much time do they have What is their knowledge level Is this someone relatively uninformed? a first time buyer? (Novice‚ a first time buyer‚ new to or inexperienced in a field) Is this an Expert? (someone who has made many prior purchase
Premium Life expectancy Money United States dollar
Marking Sheet for HSN 101 Food Habits Assignment Criteria | Poor (N) | Fair (P) | Good (C) | Very Good (D) | Excellent (HD) | Mark assigned | | 0-1 | 2 | 3 | 4 | 5 | | 1. Introduction (total 5 marks)Assignment explanation clear and accurateRelevant background information discussedDescription of aim accurate and appropriate | Additional comments | | 2. Questions to answers about the Food and Diet Questionnaire (Q1-6‚ total 52 marks)Questions answered appropriately according to instructionsDemonstrates
Premium Nutrition Eating Question
Consumer choice: Do I really want this? Can I afford it? Is there something better? Price: How much is it?This is usually one of the first things you want to know. If the price of a good is more than you can afford‚ you will probably not buy it. Consumers want the best value for their money: that is‚ they want to pay the lowest price for the best quality. Price is one of the main factors affecting consumer decisions. Age: As a baby‚ you most probably wanted a toy or rattle. Now you are a teenager
Premium Marketing