A Study on Brand-Switching Behavior and Promotional Strategies for High-End Airline Flight Services Mihir Dash* and Jacob Alexander** This study analyzes the impact of different promotional programs on the brand-switching behavior of students with respect to premium flight services to determine the ‘optimal promotional mix’ that service providers should offer. This study uses the Markov brand-switching model in combination with game theoretic techniques to find the optimal promotional mixes
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CHAPTER 2 RESEARCH METHODOLOGY RESEARCH METHODOLOGY The purpose of methodology section in the report making is to describe the research process that is followed while doing the main part. This would however include the research design‚ the sampling procedure‚ and the data collection method. This section is perhaps difficult to write as it would also involve some technical terms and may be much of the audience
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tittle of ‘Katy Perry without auto-tune’. As I watched this video‚ I heard Katy Perry’s voice live. As watching this video‚ I was very disappointed to see her surrounded by fans who bought tickets to watch her perform. My disappointment was a result from her unbearable voice‚ the voice that when not sung live‚ we are deceived. This is when it dawned on me; imagine if the radio played artists singing live‚ no one would listen to the radio. Is it safe to thank God for auto-tune so we don’t have to hear
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Introduction The case on the global automobile industry demonstrated by lowering cost through innovative production without sacrificing quality is the defining characteristic in a successful company. I found this case interesting because it characterized a successful automobile producer as one that will cut cost in an innovative approach to deal with a market that is constantly changing. The innovation in producing automobiles started with Ford through mass production and continued all the way to
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factors for the low-cost airline industry Figure 1 illustrates the process followed to determine the key success factors (KSF) in the low-cost airline industry. It is adapted from the process developed by Grant (2005: 93). The texts highlighted in red are the responses to the questions posed in the model and serves as the inputs to the discussion on the KSFs for the low-cost airline industry. Figure 1. Identifying key success factors in the low-cost airline industry. Cost As consumers become
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The American auto industry has very well developed over time. The American industry is known for its job source and for the issues that cars are being made to address. From features to production the auto industry is large and quite competitive. Today‚ most advertisements for cars highlight their efficiency in the changing environment and how the car has been improved to do less harm to the environment. The auto industry is concerned with their impact on the environment as are its consumers. There
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Research Project #2: Porter’s Five Forces Applied to the US Auto Industry Ty Webb State University ECON 600 Dr. Frederic (2.) Abstract This report focuses on the identification‚ analysis‚ and application of Porter’s Forces to the United States automobile industry. The report focuses on the application of Porter’s Five Forces to the industry as a whole‚ and is broken down into the individual applications of each force. Sources used in the production of this report are drawn from many disciplines
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AN ANALYSIS OF BRAND SWITCHING BEHAVIOUR SUBMITTED BY ABSTRACT: A proposed integrative approach measured consumer response to various incentives to switch brands. The response measure consisted of both actual behavior (i.e.‚ switching behavior) and an evaluative measure‚ which underlies the behavior. Self-perception theory was utilized to assess consumer switching behavior in response to intrinsic versus extrinsic motives. The integrative approach
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the effect that task switching has on performance. Thirty eight students participated in this experiment. They were asked to complete both repeating and switching tasks. The 100 total tasks were fully randomized with 50 task repeating and 50 task switching. It was hypothesized that when a participant will be asked to switch a task over repeating one‚ he or she will be significantly slower in reacting. The collected data revealed that in fact‚ the reaction time for task switching trials was significantly
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market formerly dominated by US auto manufacturers and the oil shock of the 70s. The expensive gasoline has started a trend in the auto industry for fuel efficiency resulting in ever increasing emission standards. With the resulting loss of domestic market share‚ ACF is facing intense competition from not only other suppliers but other Bridgeton plants as well. The task of remaining cost competitive is daunting as outsourcing seems to be catching on as a way to cut costs. Overhead Burden Rate We have
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