cost implications as it might require additional resources and if any rules are breached there is the possibility of a fine and huge reputational damage to the WFS brand. 3. Summary – SWOT Analysis In order to understand the strengths and weaknesses of the business a SWOT analysis can be performed. The term SWOT is an acronym for Strengths‚ Weaknesses‚ Opportunities and Threats within the business environment. Table1 shows the strengths and weakness which can affect WFS and these are normally internal
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of the company as well as alternative strategies. Demographics In the terms of the overall athletic market‚ Under Armour claims 31% of the market share‚ Nike 36%‚ and Adidas and other athletic companies claiming the remainder. In their specific products‚ Under Armour claims 75% of performance apparel market share‚ with Nike and Adidas struggling to catch up. The company targets consumers of all ages and all demographics. Their consumers include men‚ women‚ and children; athletes‚ coaches‚ fans‚ active
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still worn by many today. They are also one of the most popular rugby cleats worn. Adrian Lopez- Wigan Athletic Stephane Sessegnon - Sunderland Each pair of Copa Mundials are hand made from Kangaroo leather by a team of Adidas technicians in Scheinfield‚ Germany. The creators of this famous boot were Adolf “Adi” Dassler and Franz Schacher. This shoe has helped create the image most people think of when they hear “soccer cleats.” They were created with a classic black and
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industry. There has since been an obvious change in strategic approach from prior to acquiring Reebok International and divesting Salomon winter sports line in 2005 and 2006. They were unable to integrate the winter apparel line of Salomon with the adidas footwear thus having created an unattractive acquisition (Gamble‚ 2010 p. C-332). The restructuring has changed strategy as now integration forms a more close and narrow resource fit. More cross business value chain match ups appear When the
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staages of Reebok‚ J.W. Foster devveloped the novelty ¨spiked running shoe¨ while he was producing the item. He then changed the company´s name from J.W. Foster and Sons to Reebok. Although Reebok has been in the shadows of major competitors Nike and Adidas‚ they still manage to be a successfful sports wear market. Reebok underrstands customers neeeds and continue to enhance as an international brand. While sportswear is becoming increasingly popular the bulk of sales ccome from the Rss 2000 to Rs 4000
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Course: International Business Management Activity: Case Study Student: Melton Morrison‚ Ysela Logan Company: PUMA Pumas Location: Würzburger Strasse 13‚ D-91074 Herzogenaurach‚ Germany Historical Back Drop: |YEAR |EVENT | |1924: |Rudolf and Adolf Dassler incorporate their first shoe company. | |1948:
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other materials. With changing lifestyles and increasing affluence‚ domestic demand for footwear is projected to grow at a faster rate than has been seen. There are already many new domestic brands of footwear and many foreign brands such as Nike‚ Adidas‚ Puma‚ Reebok‚ Florsheim‚ Rockport‚ etc. have also been able to enter the
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References: Adidas Group‚ adidas Group History‚ August 7th‚ 2012 retrieved November 8‚ 2012 from http://www.adidas-group.com/en/ourgroup/history/history.aspx Adidas Group‚ External and Industry Risks‚ March 10‚ 2012 retrieved November 4‚ 2012 from http://www.adidas-group.com/en/investorrelations/corporate_governance/risk_management/risks_external/default
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footwear and apparel industry is pretty young: Adidas was only started in 1949 in Germany. The Dassler family who gave its name to Adidas spun off Puma as well. Nike was born in 1972 and Reebok emerged as a solid competitor in the early 80s under the lead of Paul Fireman. Yet‚ this industry is very concentrated and keeps consolidating: Nike bought Converse in 2003; Adidas bought Reebok in August 2005. Nike owns 36% of the US market while the new Adidas-Reebok owns 22%‚ which equates to a combination
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puma. The customers can chose in men’s‚ women’s and children’s clothing‚ as well in shoes and accessories. The clothing is made out of finest cottons‚ and the shoes from durable leathers. Competitive Review Puma has many different competitors: Adidas‚ Nike‚ Champion‚ Umbro and so
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