How attractive is the Russian ice cream market? How is it likely to evolve? Market attractiveness refer to all the characteristics that contribute to the success of organizations within the market. Profitability is one and Exhibit 9 suggests profit margins for retailers and distributors are about 30% - 50%‚ and producers’ is about 15%. This is high in the Russian food industry where‚ the profitability in the confectionary industry was only 6% - 8%. The russian ice cream industry had about 300 companies
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Ice-Fili Analysis Table of Contents I- Introduction 2 II- Analysis 3 1- External Analysis 3 i) Porter’s 5 Force 3 ii) Key Success Factors 4 2- Internal Analysis 5 i) Value Chain Analysis 5 ii) Financial Analysis 6 III- Decision Opinions with Evaluation 6 IV- Recommendation and Implementation 8 1- Short Term Activities 8 2- Long Term Activities 9 V- Exhibits 10 i) Exhibit A: Financial Ratio Analysis and Calculations 10 ii) Exhibit B: Decision Matrix 11 Introduction First time
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ICE FILI CASE 1) Is Russia’s ice cream industry attractive? Yes‚ it is. Russia is one of the largest nations in the world and‚ as such‚ holds promising market share potential due to its sheer size in geographic‚ demographic and economic terms. Russians love ice cream‚ even in the subzero winter climate. Despite decreased market share due to recent increased consumption of beer‚ soda and confectionary products; the Russian ice cream industry is attractive due to its lower entry barriers
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1. How structurally attractive is the Russian ice cream market? How is it likely to evolve? Analyzing from using five force model we can conclude that the structurally attractiveness of Russian ice cream market is quite low due to several reasons. Firstly‚ the crisis in 1998 had greatly reduced the consumption ability of ice cream market and increased the imported ingredients for producers. Secondly‚ Centralize planning system that is used in Russia caused the Russian managers to have little
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Please provide an in depth five forces analysis to illustrate the competitive environment for Russia’s ice cream industry. How is it likely to evolve? The competitive set of the ice cream industry is highly fragmented and very diverse. International brands such as Nestlé have through their size‚ position and also advertising expenses managed to capture market share. The local‚ much smaller producers on the other hand have the majority of the Russian population on their side. In addition their organizational
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Amy’s mom came to America after losing everything in China. With the belief that you could be anything you wanted in America‚ Amy’s mom prepared and coached Amy into becoming a Chinese Shirley Temple. Amy believed that her mother’s dreams for her were realistic. She admitted that she felt that she would soon become perfect. Amy was excited to become famous and be adored by her parents. She and her mother searched through the American magazines and books for stories about child prodigies. Her mother
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What is Ice Tea? The simple pleasure that tea drinkers have enjoyed with Tapal for more than 60 years gets a chilled & flavorful update this month with the new Tapal Ice Tea Lemon & Lime and Peach flavor varieties hit the shelves this month. Tapal Ice Tea is a deliciously refreshing drink made with tea‚ blended with water and fruit flavors. Ice tea is a form of cold tea often served in a glass over ice. It may or may not be sweetened. The most common flavors worldwide include lemon‚ peach and lime
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Brochure More information from http://www.researchandmarkets.com/reports/2324492/ Pre-Shave Cosmetics - Men’s Market in Australia: Market Profile Description: Synopsis This report presents data on the Pre-Shave Cosmetics - Men’s consumption trends in Australia. It analyzes Pre-Shave Cosmetics - Men’s consumption volumes and values at market and category level in addition to brand share and distribution channel data. It examines the components of change in the market via study of 2006
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a. 1. IHOP Corp (9-30-2002): Reacquired franchise and equipment held for sale is separated into two parts: current asset and long-term receivables (SEC Government‚ 2002‚ Item 1). The company estimates the useful life of the assets‚ and records the amortization of the asset. For instance‚ in the quarterly report ended September 2002‚ amortization on franchise operations is $1‚647‚000. In this case‚ the company treats its reacquired franchise rights as intangible assets that have limited lives.
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Haagen-Dazs ice cream is manufactured with standard approach in Haagen-Dazs factory. All of the Chinese Haagen-Dazs ice creams are imported from France. Weakness High price The main elements for consumers are value for money‚ quality and taste. The high price of Häagen Dazs which is five times of the competitors might stop the consumers trying the ice cream.While‚ in some aspect it can also be an strength. The audience target could be narrow Haagen-Dazs has been positioned as luxury ice cream which
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