Corporate resources: Marketing Apple designs‚ manufactures and markets personal computers and related software‚ peripherals and personal computing and communicating solutions. How can Marketing and Sales achieve a competitive advantage and add value in the value chain? For example‚ customers are attracted to Apple’s Macintosh computers for a variety of reasons‚ including the reduced amount of training resulting from the Macintosh Computer’s intuitive ease of use‚ advanced graphics capabilities
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a cordless automatic kettle; and the Toast ’N’ Crumpet toaster. Many of the new products became top sellers‚ and their excellence in design and function was recognised with several Australian design awards. Sunbeam realised that to maintain its competitive edge‚ its consumers needed more than just an innovative tangible product. The first 12-months replacement guarantee was implemented by Sunbeam across its entire product range‚ demonstrating Sunbeam’s commitment to quality and performance. The inventive
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refined grains‚ like white rice and plain white bread‚ strip out the other parts of the grain. It uses these to produce attractive‚ marketable and often long shelf-life food products. Similar processes are used to produce animal feed. B. Industry Analysis 1. Driving Forces • The company used to give samples in places that have a lot of number of people. They distribute small pack of the Koko Crunch in train stations‚ schools entrance‚ in grocery store etc. • They used to have advertising such as
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SWOT Whereas the STEEP model looks at the industry as a whole‚ SWOT concentrates on your particular business. The acronym stands for Strengths‚ Weaknesses‚ Opportunities and Threats. Generally speaking‚ the first two are internal factors‚ and the last two external ones; those on the right of the template are positive factors‚ those on the left‚ negative. As above‚ the following diagram suggests some of the issues that may be significant‚ but as this is a personal analysis‚ only you will be
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Presentation Transcript KFC: KFC Case study of KFC BACKGROUND OF KENTUCKY FRIED CHICKENS(KFC): BACKGROUND OF KENTUCKY FRIED CHICKENS(KFC ) KFC is based in Louisville‚ Kentucky‚ and is the world’s most popular chicken restaurant. Founded by Colonel Harland Sanders in the early 1930s by cooking & serving food for hungry travellers. In 1952 Sanders started franchising his chicken business & named it as KENTUCKY FRIED CHICKEN. KFC is the world’s largest restaurant company in terms of system
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SWOT analysis A SWOT analysis‚ with its four elements in a 2×2 matrix. A SWOT analysis (alternatively SWOT matrix) is a structured planning method used to evaluate the strengths‚ weaknesses‚ opportunities and threats involved in a project or in a business venture. A SWOT analysis can be carried out for a product‚ place‚ industry or person. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable
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Founded in 1954 by Ray Kroc in California Started as a small barbeque restaurant About 32‚000 restaurants serving in 119 countries Daily customer traffic = 62 million Sells more than 75 hamburgers every second Employs 1.7 million people across the globe in corporate & restaurant positions Its $24 billion in revenue makes it the 90th th largest economy in the world Hires around 1 million workers in the US every year Estimated that 1 out of 8 U.S. workers has been employed by McDonald’s Delivers
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SWOT sample Havas Sports Entertainment UK Strengths | -domestic market-reduced labor costs-barriers of market entry-high profitability and revenue-skilled workforce-monetary assistance provided | | Weaknesses | -competitive market---small business units-unknown-costs-high loan rates are possible | | Opportunities | -venture capital-new acquisitions | | Threats | -increase in labor costs-global economy-price changes-financial capacity-tax changes-increasing rates of
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Strategic Planning SWOT Analysis University strengths‚ weaknesses‚ opportunities and threats (SWOT Analysis) were identified by members of University Strategic Goals and Priorities Committee (USGPC) during a brainstorming session in January‚ 2004. Administrators‚ faculty‚ and students reviewed the analysis and provided input during the President’s retreat this summer. Background information on the organization’s strengths and weakness in relation to opportunities and threats it faces can be useful
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1. Introduction This academic essay is related to a market analysis of the nursery furniture market (3-5 years old) for KM. And KM is one of UK’s leading educational and contract furniture manufacturers which want to expand the nursery market through a new range of furniture. The 40 years’ experience of supplying educational furniture could contribute to KM’s vertical growth to nursery market. Four aspects will be examined in this essay. First‚ PEST would be used to assess the external operating
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