MARKETING ACTVITIES SEMESTER 1‚ 2012 ASSIGNMENT 1 Company Chosen: McDonald’s Industry: Hospitality Founded: May 15 1940 Founder: Richard & Maurice McDonald Headquarters: Oak Brook‚ Illinois‚ US No. of Locations: 30000+ Worldwide Area Served: Worldwide Products: Fast Food P.E.S.T Analysis Political Factors The individual operations of McDonalds are influenced by the individual state and country policies by each government. E.g. there are certain some states in Europe and the US wont allow fast
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SWOT ANALYSIS Borders Group (or "the company") operates book‚ music and movie superstores‚ mall-based bookstores‚ as well as an online store. Borders Group offers eBooks through its online website‚ www.borders.com. Online retailing is a growing industry‚ and by leveraging its presence in the channel‚ Borders Group can retain its customer base as well as improve its revenues. However‚ the discretionary spending in the US is highly pressurized due to increased unemployment. As the cautious American
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well-being and life decisions. Therefore‚ personality develops the character traits of individuals. As written by Twenge and Zhang (309) based on two meta-analyses carried out on young Americans‚ a majority of them believe that their lives are subject to forces outside their efforts. The subjects of this study‚ who were mostly college students and young children between the ages of nine and 14‚ showed that for most people‚ personality predetermines how they interact with others around them. The role of personality
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But it Won’t for Everyone. Retrieved from https://knowledge.wharton.upenn.edu/article/vertical-integration-works-for-apple-but-it-wont-for-everyone/ ReportLinker. (2014). Consumer Electronics Industry: Marker Research Reports‚ Statistics‚ and Analysis. Retrieved 12 February 2014‚ from http://www.reportlinker.com/ci02060/Consumer-Electronics.html Steve Jobs. (13 February 2014). In Wikipedia. Retrieved 13 February 2014‚ from http://en.wikipedia.org/wiki/Steve_Jobs
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Final Report of McDonald Corporation May 2013 Abstract This Analysis has provided views on several aspects of McDonald’s company basics as well as its operating structure and management styles. Initially‚ McDonald’s basic company profile and mission are introduced‚ including its strategies‚ value and ethical values and practices. Then McDonald’s social and environmental responsibility are illustrated through examples
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“The Five Forces That Shape Strategy” Article Review by Caroline Doan Porter‚ Michael E. "The Five Competitive Forces That Shape Strategy." Special Issue on HBS Centennial. Harvard Business Review 86‚ no. 1 (January 2008). Introduction Michael E. Porter’s article‚ “The Five Competitive Forces That Shape Strategy”‚ is an extension of his first work‚ “Porter’s Five Forces”. This article addresses forces beyond the existing competition and creates a framework that helps strategists understand
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(Step 4) A SWOT analysis of McDonalds restaurant industry reveals that they have a lot of strengths‚ weaknesses‚ opportunities and threats. To start 3 strengths would include brand names‚ locations and localized menu options. Brand items of McDonalds keep the competition from copying their products‚ for example‚ the happy meal‚ Big Mac‚ egg McMuffin are all brand name items of McDonalds. McDonalds maintains 42% of the United States hamburger business. Location is always key‚ McDonalds has 32‚478
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Five Forces Analysis of Video Game Console Industry Threat of Substitutes: The main substitute for a video game console would be a personal computer. They can both be used for playing different types of video games and be used for entertainment. The threat of this substitute edging out video game consoles is very low‚ because they are not completely similar. If anything‚ video game consoles are edging out personal computers in the gaming industry. The threat of substitutes in the video game
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Porter’s Five Forces of Industry Attractiveness Michael Porter’s Five Forces model explains the importance of how market dynamics can affect competitive rivalry. This model includes three forces from the ‘horizontal’ competition: threat of new entrants‚ threat of substitution products‚ and the degree of rivalry among existing competitors; and two forces from the ‘vertical’ competition: bargaining power of customers and the bargaining power of suppliers. These five factors make up the Porter Five forces
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Hants‚ England; Burlington‚ Vt.: Ashgate. Shao‚ A. T.‚ & Herbig‚ P. (1994). Marketing implications of China ’s ’little emperors. ’ (China ’s one-child policy). Review of Business‚ Wang‚ J Yan‚ Y. (2000). Of Hamburger and Social Space: Consuming McDonald ’s in Beijing. In D. S. Davis (Ed.)‚ The Consumer Revolution in Urban China (pp. 171-200). Berkeley and Los Angeles‚ CA: University of California Press. Zhang‚ Y.‚ & Neelankavil‚ J. P. (1997). The Influence of Culture on Advertising Effectiveness
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