CADBURY INDIA LIMITED Cadbury India Limited is the biggest chocolate importer and manufacturer in India since 1948 (Cadbury‚ 2007)‚ launching series of chocolates for the various segments and strata of people in India’s large and diverse population. Exploiting the monopoly of Cadbury’s market can be highly beneficial and profitable by launching our product‚ Cadbury Choco Slim‚ a diet chocolate which will specifically serve the needs and wants of the higher income group who are more health conscious
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A PROJECT REPORT ON “CUSTOMER SATISFACTION TOWARDS NESTLE PROJECTS” Submitted to Punjab Technical University in partial fulfillment of the requirement for the award of MASTER OF BUSINESS ADMINISTRATION SUBMITTED BY: sartaj ahmad pala M.B.A 4th sem. Roll no: 81403317015 ACADEMIC SESSION 2008-2010
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confectionary market till around 2008 was dominated by 9 multinationals namely Cadbury‚ Ferrero‚ Hershey‚ Kraft‚ Leaf‚ Mars‚ Nestle‚ Warner-Lambert‚ Wrigley 2009 data Company | | Net Sales in billions | | Number of employees | | Number of factories around the world | MARS Inc | | $16.50 | | 65000 | | 1353 | Nestle | | $11.39 | | 283000 | | 4563 | Ferrero Group | | $8.99 | | 21600 | | 18 | Cadbury | | $8.81 | | 47000 | | 64 | Kraft foods | | $8.83 | | 98000 | |
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Brabeck-Letmathe Vice Chairman of the Board and Chief Executive Officer Rainer E. Gut Chairman of the Board Nestlé Management Report 2002 Key figures by management responsibility and geographic area Sales In millions of CHF 2002 2001 26 742 26 598 15 458 7 418 8 482 84 698 2000 26 285 25 524 15 710 5 947 7 956 81 422 Zone Europe Zone Americas Zone Asia‚ Oceania and Africa Nestlé Waters Other activities (a) 32.2% 32.8% 16.7% 8.7% 9.6% 100% 28 678 29 293 14 880 7 720 8 589 89 160
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INTRODUCTION JOHN CADBURY (1839-1922) is the founder of the CADBURY trust. In India Cadbury began its operations in 1948 by importing chocolates. The corporate office is in Mumbai. Cadbury India is a fully owned subsidy of Kraft Foods Inc. The combination of Kraft Foods and Cadbury creates a global powerhouse in snacks‚ confectionery and quick meals. With annual revenues of approximately $50 billion‚ the combined company is the world’s second largest food company‚ making delicious
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STP Of Cadbury The STP strategy: In Indian markets‚ Cadbury India has managed its markets very well and is constantly improvising on the product offerings to different market segments. First step in the STP strategy would be to see how product is perceived in the markets. Have a look at the website pages of Cadbury India http://www.cadburyindia.com/heritage/chocology.asp - it clearly shows how Cadbury is successfully eliminating the doubts and myths of eating chocolates. A history about chocolates
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co.za/category/advice/marketing/ Sample marketing plan template Table of Contents 1) Executive summary Page # 2) Situation analysis Page # Page # Page # Page # 3) Marketing
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On February 2‚ 2010 Kraft and Cadbury‚ two leading firms in the snack industry finalized their merger decision after five months of negotiation. In this report we will examine why it made strategic sense for the two companies to combine and evaluate the performance of the combined companies since its merger. In particular we will analyze the post-merger financial statements and highlight a few points regarding the accounting. INTRODUCTION OF KRAFT AND CADBURY Kraft Foods Inc. (KFT) is the
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------------------------------------------------- Nestlé From Wikipedia‚ the free encyclopedia Nestlé S.A. | | Type | Société Anonyme | Traded as | SIX: NESN Euronext: NESTS OTC Pink: NSRGY | Industry | Food processing | Founded | Anglo-Swiss Condensed Milk Company (1866) Farine Lactée Henri Nestlé (1867) Nestlé and Anglo-Swiss Condensed Milk Company (1905) | Founder(s) | Henri Nestlé‚ Charles Page‚ George Page | Headquarters | Vevey‚ Switzerland | Area served | Worldwide
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Case Analysis: Cadbury Beverages‚ Inc. Crush Brand ® Case Analysis: Cadbury Beverages‚ Inc. Crush Brand ® Luis Villagomez Grand Canyon University MKT 450 September 23‚ 2012 Case Analysis: Cadbury Beverages‚ Inc. Crush Brand ® The carbonated soft drink production industry encompasses firms that blend various ingredients with carbonated water and also package and distribute for resale (IBIS World). With the full industry definition that Cadbury Beverages
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