YOFFIE tC Cola Wars Continue: Coke and Pepsi in the Twenty-First Century For over a century‚ Coca-Cola and Pepsi-Cola vied for “throat share” of the world’s beverage market. The most intense battles of the cola wars were fought over the $60-billion industry in the United States‚ where the average American consumed 53 gallons of carbonated soft drinks (CSD) per year. In a “carefully waged competitive struggle‚” from 1975 to 1995 both Coke and Pepsi achieved average annual growth of around
Premium Coca-Cola Pepsi
of the major strategies adopted by Pepsi. The thesis also takes about how Pepsi is doing all over the world and in India. INTRODUCTION INTRODUCTION With the re-entry of Coca-cola in the Indian market‚ Pepsi had to go in for more aggressive marketing to sustain its market share. That was the Initial phase of the Cola Wars in India”. There are many who feel that Pepsi had the first mover advantage in
Premium
To Whom It May Concern This is to certify that MD.NOORAIN Student of MBA‚ of A.N.COLLEGE‚PATNA session 2008-2010 has completed his PROJECT TRAINING during 04-05-08 to 04-06-08 on the topic of “ANALYSIS OF DISTRIBUTION SYSTEM TO INCREASE THE MARKET SHARE OF PEPSI IN PATNA” under LUMBINI BEVERAGES PVT.LTD. (PEPSICO)‚ Hajipur at Patna. He successfully undertook the above dissertation with total sincerity and dedication to our satisfaction. His conduct during the training period was good.
Premium Marketing Soft drink
Sarbanes Oxley Act of 2002 The Sarbanes-Oxley Act of 2002 is a United States federal law enacted on 30th July 2002‚ also known as the Public Company Accounting Reform and Investor Protection Act of 2002 and commonly called SOX or Sarbox. This law was passed in response to a number of major corporate and accounting scandals including those affecting Enron‚ Tyco International‚ Adelphia‚ Peregrine Systems and WorldCom. These scandals‚ which cost investors billions of dollars when the share prices
Premium Internal control Enron Sarbanes–Oxley Act
SWOT ANALYSIS Each company need to do a SWOT analysis of their product to know where they stand ‚ what their shortcomings are and how to over come their drawbacks. In other word the Swot analysis makes marketing more efficient. The Swot analysis of Pepsi (600ml) is as follows : Strengths- The major strength of Pepsi is that it is one of the biggest brands in the world. Pepsi is sold in over 150 countries ‚ it is an International drink. And because it is well known in so many countries ‚ the brand
Premium Advertising Britney Spears India national cricket team
COCA-COLA Believe in Happier Tomorrow This new ad commercial launched in December 2011 by Coca-Cola was christened as "Believe in happier tomorrow". The Beverage giant continued with the same message of “Open Happiness” unlike its rival Pepsi who keeps changing their theme (From Youngistan to Wow). This ad‚ as stated earlier‚ is more or less on the same lines with its Diwali Counterpart where the main theme was to spread happiness and feeling of togetherness. It was fashioned to spawn the
Premium Coca-Cola
HPLC Determination of Aspartame in Diet Coke Name: xx Student Number: xxx Class: xxx Aim The aim of this experiment was to determine the concentration of aspartame in a sample of diet Coke® using HPLC as investigation tool. Introduction High Performance Liquid Chromatography (HPLC) is one of the most widely used analytical techniques of nonvolatile organic compounds. Chromatographic processes can be described
Premium Chromatography High performance liquid chromatography
Analysis of a Pepsi Advertisement Pepsi attempts to relate to their target audience by appealing to the sentimental side in all of us. In their ad they target the desires and beliefs and values of every American child and the child within all of us by using the symbolic images of the Christmas season and the magic that season brings with it. In this advertisement for Pepsi‚ a Teddy Bear is seen hanging on a string of lights on a Christmas tree with one hand while with the other he is reaching
Premium Christmas Emotion Christmas tree
Cola Wars Continue: Coke and Pepsi in the Twenty- First Century As given in exhibit 1. Per capita consumption of carbonated soft drinks has rose from 1970 to 1999 but in year 2000 there has been a slight drop in per capita consumption. However if we see the similar data for other drinks‚ there has either been a slight rise or fall in per capita consumption in the year 2000. So the per capita consumption data reveals that other drinks are not necessarily eating up the market share of carbonated
Premium Coca-Cola Pepsi Soft drink
Xuna Yan Coke Case 7/12/2015 1. Describe the specific type of consumer that the Coca-Cola Company is targeting with each of the following products: diet coke‚ coke zero‚ coke life. Answer: Diet Coke was introduced to target the market of women. In the process of its development‚ it really targets more female consumers than male. Specifically‚ women who want a healthier life and a low-calorie drinks really love Diet Coke. In the later period‚ Coca-Cola Company introduced a sweeter version of Diet
Premium Coca-Cola Diet Coke