partial fulfillment of the requirements for the degree of Masters of Business Administration of Sikkim Manipal University‚INDIA Sikkim- Manipal University Distance education wing Syndicate house Manipal-576104 DECLARATION I hereby declare that this project titled “Training and Development Programme ” submitted in partial fulfillment of the requirements for the degree of Masters of business Administration to Sikkim-Manipal University‚ India‚ is my original work
Premium Training Human resource management Management
NEW BRAND MANAGEMENT Creating and sustaining brand equity long term STRATEGIC J N KAPFERER I THE NEW BRAND MANAGEMENT STRATEGIC ii ‘After reading Kapferer’s book‚ you’ll never again think of a brand as just a name. Several exciting new ideas and perspectives on brand building are offered that have been absent from our literature.’ Philip Kotler‚ Northwestern University ‘A real thought provoker for marketing and business people. Strategic Brand Management is an essential
Premium Brand Branding
Strategic and Operational Plans Based on the SWOT Analysis General Electric (GE)‚ is an American multinational conglomerate corporation incorporated in Schenectady‚ New York and headquartered in Fairfield‚ Connecticut‚ United States. The company operates through five segments: Energy‚ Technology Infrastructure‚ Capital Finance and Consumer & Industrial. In 2011‚ GE ranked among the Fortune 500 as the 26th-largest firm in the U.S. by gross revenue as well as the 14th most profitable. However
Premium Natural gas Greenhouse gas General Electric
A NEW APPROACH TO PORTFOLIO MATRIX ANALYSIS FOR STRATEGIC MARKETING PLANNING 1 2 Vladimir Dobrić ‚ Boris Delibašić Faculty of organizational science‚ vdobric@fon.rs 2 Faculty of organizational science‚ delibasic.boris@fon.rs 1 Abstract: Portfolio matrix is probably the most important tool for strategic marketing planning‚ especially in the strategy selection stage. Position of the organization in the portfolio matrix and it’s corresponding marketing strategy depends on the aggregation
Premium Strategic management Strategic business unit Logic
PRINCIPLES OF BUSINESS BUSINESS DOCUMENTS PORTFOLIO Name: Courtnie Smith Form: 11/52 Teacher: Mrs. Dixon Date: October 10‚ 2012 Table of contents Page Keeping records can benefit you........... (A record)................................... 1 Business Documents * Catalogue.................................................................................... 2 * Credit
Premium Invoice Procurement Credit card
1963‚ IKEA started to expand internationally currently having stores in over 35 countries. (can add more or delete if want) Objective - To study the effectiveness of business level and the international strategies of IKEA Scope - Business Level Strategies (general): define what business level strategy is‚ explain differences between business level strategies and the risks each strategy has. - Business Level Strategies IKEA: discuss their strategies versus their competitors (if
Premium Ingvar Kamprad IKEA Strategic management
RUNNING HEAD: Ethics in Business PROBLEM 1–4 Ethics and the Manager 1. According to the IMA’s Statement of Ethical Professional Practice‚ would it be ethical for Perlman not to report the inventory as obsolete? Under the credibility line of the statement of ethical professional practice‚ it says that each member has a responsibility to disclose all relevant information that could reasonably be expected to influence an intended users understanding of the reports‚ analysis‚ or recommendations
Premium Ethics Business ethics Morality
“SWOT Analysis of Project Management in Bangladesh” August 11‚ 2012 Shah Md-Al-Emran Faculty of Business Administration ASA University Bangladesh Subject: Submission of “SWOT Analysis of Project Management in Bangladesh ”. Sir‚ We are pleased to submit my report on“SWOT Analysis of Project Management in Bangladesh”. . This report is a part of Project Management (MGT411) to complete our BBA program. We have prepared this report under the instruction of you. Though it was a tough
Premium Project management
Business Writing Portfolio XCOM/285 Essentials of Managerial Communication Business Writing Portfolio Reflection Business writing is important with a company to ensure effective communication to all individuals involved. I write business letters all day long and implement these techniques on a daily basis but I often use the wrong type of communication internally. It is important to consider your reader when composing your communication and what type of information is necessary
Premium E-mail Employment Termination of employment
Prioritizing IT Project Management Portfolio Prioritizing IT Project Management Portfolio The realities of shrinking IT budgets and increasing dependence on IT in organizations in recent years has resulted in a situation in which there is an intense competition for resources needed to execute and complete IT projects. According to Ross (2007)‚ the shrinking IT budget in the face of increasing demand has brought new pressures to the IT function. To gain approval and funding for projects‚ IT departments
Premium Management Project management