PRODUCT Coca Cola AGENCY/IGNITOR McCann India STORYLINE/CAMPAIGN HIGHLIGHTS TVC opens in a cafe where a waiter is shown working rigorously cleaning dishes‚ taking orders and receiving instructions from the owner of the cafe (who seems to be a bit angry on him). On one table Bollywood actors Alia Bhatt‚ Varun Dhawan and Sidharth Malhotra are seated watching the waiter. Then Varun asks for three bottles of coke from the same waiter where Alia changed the order to four bottles instead. Varun and Sidharth
Premium Coca-Cola
value. According to Interbrand‚ The Coca Cola Company is the most valued ($77‚839 billion) brand in the world. 2. World’s largest market share in beverage. Coca Cola holds the largest beverage market share in the world (about 40%). 3. Strong marketing and advertising. Coca Cola’ advertising expenses accounted for more than $3 billion in 2012 and increased firm’s sales and brand recognition. 4. Most extensive beverage distribution channel. Coca Cola serves more than 200 countries and more
Premium Coca-Cola
Case 1: Global Human Resource Management at Coca-Cola 8/16/2013 1. What is Coca-Cola’s staffing policy for managerial position: ethnocentric‚ polycentric‚ or geocentric? Does this policy make sense? I believe Coca-Cola’s staffing policy for managerial positioning is primarily polycentric; however‚ I also believe it involves many characteristics of both ethnocentric and geocentric staffing policies as well. According to Dowling‚ et al‚ a polycentric staffing approach involves the multinational
Premium Management Globalization Human resource management
Coca Cola Introduction: 1. History of Coca-Cola a. International * 1886 – 1892: Atlanta Beginnings John Pemberton‚ an Atlanta pharmacist‚ stirred up a fragrant‚ caramel-colored liquid and carried it to Jacobs’ Pharmacy. Here‚ the mixture was combined with carbonated water and sampled by customers who all agreed - this new drink was something special. Pemberton’s bookkeeper‚ Frank Robinson‚ named the mixture Coca-Cola®. To this day‚ Coca-Cola is written the same way. In the first year
Premium Coca-Cola
it comes to CSR‚ Coca Cola is undoubtedly one of the biggest contributors of all. All over the world‚ this company has developed and innovated number of ways to reach out to the people and make their lives easier‚ and happier. In India‚ it has provided health checkups‚ medicine‚ and education to rural communities. It has funded polio eradication and blood donation camps‚ along with providing a 24-hour emergency service for children. In some districts of Andhra Pradesh‚ Coca-Cola has conducted camps
Premium Coca-Cola Thums Up Diet Coke
Project 6 – Gr. C1 Analysis International Strategy; Part 1 – Second Version Tim Herbers (153139) Angelika Kuhn (147613) Sebastiaan Prins (112381) Luc Zijlmans (149689) Saxion University of Applied Science Module International Business Plan - Mr. J. Oude Rengerink IBMS Project 6 – Gr. C1 Analysis International Strategy; Part 1 – Second Version Tim Herbers (153139) Angelika Kuhn (147613) Sebastiaan Prins (112381) Luc Zijlmans (149689) | Coca Cola & Pepsi | Analysis International
Premium Coca-Cola Pepsi
The Coca-Cola Company (KO) is the world’s largest beverage company‚ and it owns or licenses more than 500 nonalcoholic beverage brands. The company owns four of the world’s top five nonalcoholic sparkling beverage brands: Coca-Cola‚ Diet Coke‚ Fanta and Sprite. The prototype Coca-Cola recipe was formulated at the Eagle Drug and Chemical Company‚ a drugstore in Columbus‚ Georgia‚ by John Pemberton‚ originally as a coca wine called Pemberton’s French Wine Coca. He may have been inspired by the formidable
Premium Coca-Cola
Values between Brazil and America 5 Power Distance Index (PDI) 6 Individualism 6 Masculinity 6 Uncertainty Avoidance Index 7 Long-Term Orientation 7 2.1 - Coca-Cola in Brazil 7 2.2 - Corporate Organization 9 2.3 - The Organization of Coca-Cola Brazil 10 2.4 - Diversity and Human Capital 11 2.5 - Leadership at Coca-Cola 12 Geocentric Leadership and Human Capital 12 3.1 - Challenge #1 – Brazilian Tax System 12 3.2 - Challenge #2 – Potential for Changing Government Relations 13
Premium Brazil
Analysis of an Organization: Traci Jancasz June 15‚ 2010 MGT 540: Diversity Professor Venecia Morris Graduate School of Management Table of Contents Introduction 3 Racial Discrimination Issues 3 “Quota Cola” Case 3 Cincinnati Case 4 Hawaii Case 4 Coca-Cola Company Reaction to Lawsuits 5 Analysis of Coca-Cola Diversity Initiatives 8 Works Cited 10 ------------------------------------------------- Introduction In order for any organization to flourish‚ there must be inclusion of cultural
Premium Discrimination Coca-Cola Thums Up
Leader in Beverage Industry Being the leader in the beverage industry Coca-Cola Company is one “of the most powerful companies on the globe” (Petanjek‚ 2013). The primary competitor of Coca-Cola Company is PepsiCo (“Bottled and Canned‚” n.d.). A 2012 article in Beverage Digest claimed that both Coca-Cola and PepsiCo together held nearly 90% of the soda market (Lambert‚ 2012). Furthermore‚ Beverage Digest reported Coca-Cola outperformed PepsiCo in both carbonated soft drinks (CSDs) and liquid refreshment
Premium Coca-Cola