K.J.Somaiya Institute of Management Studies and Research Marketing Management Deodorant Market of India - An Overview (Main Brand Studied – Dove) Submitted to: Professor Kiran Sharma Submitted by: Sneha M Zawar PGDM (Communications) Roll no: 60 05 – August – 2012 Contents Overview of Market: 2 Market Statistics: 3 Case Study: Dove 5 History: 5 Origin: 5 Segmentation 5 Target: 6 Positioning : 6 Unique Sellng Proposition : 6 Milestones:
Premium Brand Unilever Brand equity
DOVE: EVOLUTION OF A BRAND Ques What is a brand? Why does Unilever want fewer of them? * Definition: A name‚ term‚ design‚ symbol‚ or any other feature that identifies one seller’s good or service as distinct from those of other sellers. The legal term for brand is trademark. A brand may identify one item‚ a family of items‚ or all items of that seller. If used for the firm as a whole‚ the preferred term is trade name. Why fewer brands? * Global decentralization brought problems of
Premium Brand Brand management Branding
Marketing Plan Aneez Mohammed Columbia Southern University Abstract. A company is defined through its strengths ‚weakness ‚ opportunities and threats. The term SWOT is the analysis known as the scanning of any corporation to measure its performance for future. This paper discusses a marketing plan of Arimount’s new product sshhh! deodorant and briefly discusses the top three competitors. A Marketing Plan The concept of marketing is to deliver products to consumers with the ability of making
Premium Marketing
| Marketing | | GROUP NO.11 | [DOVE] | CONSUMER BEHAVIOR PATTERN | Non-durable goods: Non-durable goods may be defined either as goods that are immediately consumed in one use or ones that have a lifespan of less than 3 years. Examples of nondurable goods include fast moving consumer goods such as cosmetics and cleaning products‚ food‚ fuel‚ beer‚ cigarettes‚ medication‚ office supplies‚ packaging and containers‚ paper and paper products‚ personal products‚ rubber‚ plastics‚ textiles
Premium Marketing Good Decision making
DOVE CONDITIONER&SHAMPOO VARIETIES 300ML SWOT ANALYSIS Strengths Dove conditioner shampoo varieties are products of the Dove Company. However‚ Unilever is the parent company of Dove products. As well know‚ Unilever is a Anglo-Dutch multinational corporation that owns many of the world’s consumer product brands in foods‚ beverages‚ cleaning agents and personal care products. Therefore‚ Dove conditioner shampoo varieties own a strong brand name and image as a part of a wide range of leading brands
Premium Unilever Brand Marketing
Sprinkles Red Velvet Cupcakes Yields 15 insanely delicious cupcakes Ingredients: 1 1/3 cups all-purpose flour 3 Tbsp cocoa powder 1/2 tsp baking soda 3/4 cup salted butter‚ firm but not cold* 1 cup + 2 Tbsp granulated sugar 2 large eggs 1 Tbsp red food coloring 2 tsp vanilla extract 1/2 cup whole milk 1 tsp distilled white vinegar 1 recipe Cream Cheese Frosting‚ recipe follows Directions: Preheat oven to 350 degrees. In a mixing bowl‚ whisk together flour‚ cocoa powder and baking
Premium Butter Milk Cheese
Trendsetters in deodorant The deodorant market in India is showing an upward trend as major players tap this segment. The growing income and increased expenditure capacity of average Indian consumers have changed their lifestyle habits. Deodorant market in India is estimated to be of Rs 10‚543.3 million in 2011 and is expected to reach Rs 13‚ 340.7 million by the year 2012. The deodorant market is projected to grow at 25 per cent CAGR over next 5 years. The deodorant market is divided into
Premium
A little overstatement in advertising is expected and is not a question of ethics By Cahill Abstract: The report will focus on the overstatement in advertising. From the question that what is advertisement‚ how did advertisement work‚ the role that advertisement play in the business world‚ to arguments for and against overstatement in advertising‚ and the influence on the stakeholders. Table of Contents Contents……………………………………………………………1 1. Introduction…………………………………………………
Premium Advertising Ethics Marketing
One of Doves direct competitors is Olay. They have six bar soaps and two massaging bath bar soaps. The Olay brand is known as a brand that celebrates beauty outside and within. Their tagline is “Love the skin you are in.” Olay has a bar name Age Defying Moisturizing Bar‚ which helps reveal younger looking skin. This would be a competition for Dove‚ since Dove doesn’t have an age defying bar‚ but instead it has a sensitive skin‚ which is good for those with sensitive skin. Olay though has no variety
Premium Colgate-Palmolive Competition Bathing
MARKETING ASSIGNMENT PART-2 DEODORANTS The Positioning Statement For today’s youth who are bustling with a Go-Getter attitude‚ who want to be active and fresh during the long and tiring hours of the day and night‚ across seasons‚ Y-X is a deodorant that provides instant freshness with just a spray that stays with you 24x7. Its not only targeted at youth by age‚ but for those who are 18-25 by heart. It is one stop solution to fragrance related blues. Unlike the
Premium Advertising Marketing Brand