KENYA INSTITUTE OF MANAGEMENT Unit Name : Strategic Project Management Unit Code : DCM 200 S/No. | Name of Candidate | Admission No. | Question No. | Signature | 01 | Walter Ndege | NRB/52932 | 01 | | 02 | Omulo Moses Orinda | NRB/47835 | 02 | | 03 | Kasaine Samuel Tima | NRB/49635 | 03 | | 04 | Grace Muthoni Mwangi | NRB/51164 | 04 | | WBA No. : 01 Assignment submited in partial fulfillment for the award of diploma in project management of Kenya
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Technology Inc. In Partial Fulfillment Of the Requirements For the Subject Work Analysis‚ Lay-out and Design By John Ericson P. Amistad August 2014 Background and Rationale ‘Studying the fundamental reasons why the proponents aim to establish a business coffee shop’. A coffee shop or cafeteria businesses are already popular worldwide‚ too many names‚ establishment and products. Almost every coffee shop businesses stay long because of satisfying income. How about innovation to this business
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SWOT analysis on Breadtalk Strengths Unique Concept and Branding The Breadtalk concept is unique and innovative and this distinguishes the brand from traditional bakeries in the market. More importantly‚ Breadtalk captures the interest of consumers as it constantly develops products reflecting contemporary lifestyle and current events. As part of Breadtalk’s unique concept‚ the layout of retail outlets are designed such that customers have a clear view of bakery items on display. The
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The Body Shop International CASE ISSUES: Market Saturation/Loss of Sales (CI#1) - Growth Strategy is no longer working for The Body Shop. Their store growth has diminished since the mid-1990s‚ and by 2002 the company’s profit was shrinking‚ and sales were not growing proportionally to the rapid expansion of stores. Having entered a retrenchment phase‚ they need to focus on profitability without rapid expansion. Is Anita Gone? (CI#2) - Though Anita Roddick stepped down as CEO in 1998‚ and resigned
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SWOT usage SWOT has been used by countless practitioners‚ marketing researchers‚ and is a frequent and popular tool for business marketing and strategy students. Its simplicity and catchy acronym perpetuates its usage in business and beyond as the tool is used to assess alternatives and complex decision situations. In the business arena the grouping of internal and external issues is a frequent starting point for strategic planning. It can be constructed quickly and can benefit from multiple viewpoints
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COMPANY OVERVIEW With 2008 sales of nearly $13 billion‚ Kellogg Company is the world’s leading producer of cereal and a leading producer of convenience foods‚ including cookies‚ crackers‚ toaster pastries‚ cereal bars‚ frozen waffles and meat alternatives. Kellogg products are manufactured in 19 countries and marketed in more than 180 countries around the world. Kellogg Company’s business is broadly divided into two divisions: Kellogg North America and Kellogg International. Kellogg North America
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| | |SWOT and PEST analysis on Cadbury PLC | | | |
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least $7.5M and reverse declining sales trend • Conducted two SWOT analyses to determine best strategy – Emphasize Natural and increase drugstore presence • Developed advertising budget and implementation plan Flare Fragrances Agenda • SWOT – Savvy launch • SWOT – Natural emphasis and drugstore expansion • Financials – advertising budget and pro forma income statement • Implementation • Conclusion Flare Fragrances SWOT Analysis: Savvy Internal factors Strengths • Name • Favorable
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Corporate resources: Marketing Apple designs‚ manufactures and markets personal computers and related software‚ peripherals and personal computing and communicating solutions. How can Marketing and Sales achieve a competitive advantage and add value in the value chain? For example‚ customers are attracted to Apple’s Macintosh computers for a variety of reasons‚ including the reduced amount of training resulting from the Macintosh Computer’s intuitive ease of use‚ advanced graphics capabilities
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SUMMARY OF THE BODY SHOP INTERNATIONAL With a £4‚000 bank loan‚ Roddick developed a line of 25 skin and hair care products based on natural ingredients. Sourcing exotic ingredients like jojoba oil and rhassoul mud from a local herbalist‚ she prepared the first product batches on her kitchen stove and packaged them in the cheapest containers-urine sample bottles. Handwritten labels provided detailed information about the ingredients and their properties. A local art student designed the logo for
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