External Analysis of AirAsia Perform an external analysis of AirAsia and identify possible opportunities and threats encountered by AirAsia. Industry Analysis An industry analysis was performed to assess the budget airline industry. 1. Bargaining Power of Supplier Overall‚ power of supplier is high as there are limited (availability of) suppliers (only Boeing and Airbus)‚ the switching cost is high (i.e. airplanes and their maintenance are costly)‚ and there are few substitutes for airplanes (i.e
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Marketing Principles Assignment one Air Asia Section 101 Ibrahim K. Al-Zuwaid 200800196 Company Case Q. What are the micro and macro environmental factors that have contributed to the early success of Air Asia? Micro factors: 1. Fernandes (the CEO of Air Asia) contributed heavily to the success of Air Asia. He was seen working alongside with the employees as a baggage hander to get to know his staff members and to listen to the customer’s wants and needs. Mr. Fernandes
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AirAsia company analysis AirAsia is the leading low-cost airline company in Asia. The company provides transportation for passengers and cargo services across domestic and international markets from 97 destinations in 21 countries. It consists of over 8‚000 staff and makes up a market capital approximately RM7.06 billion (AirAsia‚ 2012). AirAsia’s competitors are Malaysia Airlines and other national airlines. AirAsia has five Air operation’s certificates (AOCs) – Malaysia‚ Thailand‚ Indonesia Philippines
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Briefly describe the trends in the global airline industry. Firstly‚ cost pressures on airlines continue to be high. The industry is facing many challenges on the cost side. For instance‚ jet fuel costs‚ which are directly correlated with oil prices‚ continue to rise. Airlines are generally unable to pass these costs onto the consumer‚ especially in the face of growing competition and price-sensitive markets. Nevertheless‚ these high fuel prices have motivated manufacturers to create more fuel-efficient
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Page: Table of Content 2 Introduction of Company 3-5 History of AirAsia 6-7 Organization Chart 8-9 Information Technology of AirAsia 10-13 Conclusion 14-16 Reference 17-18 Introduction Of Company Introduction of Company AirAsia Berhad (“AirAsia” or“the Company”) is a name synonymous with low fares‚ quality service and dependability. With over 100 routes across 11 countries‚ AirAsia is truly Asia’s leading airline with the widest route connectivity and
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Value Chain Analysis of AirAsia The value chain analysis is used to evaluate the value of each particular functional activity that is added to the organisation’s products or services as seen in Diagram 1 [pic] a) Logistics This involves all areas of receiving‚ storing of inputs when producing outputs. So far‚ AirAsia only operates on a single type of aircraft‚ the Boeing 737-300. Based on a report published by Aero Connections in 2004‚ that particular model was the best selling commercial
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2.0 Research Client Research AirAsia Berhad is a low cost airline located near Kuala Lumpur. AirAsia covered flights to 22 countries with 100 destinations. Its main Terminal is KLIA2. AirAsia started with MYR 40 million in 2001 with 2 old aircraft. Back then‚ AirAsia face a lot of problems like global financial crisis due to the aftermath of the 9/11 disaster. AirAsia can make it till so far is because of their low fares‚ low cost aircraft and also high quality products and services. There are
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[pic] AirAsia Company 1. Company Background: AirAsia‚ as the second Malaysian National Airline‚ provides a totally different type of service in line with the nation’s aspirations to benefit all citizens and worldwide travellers. Such service takes the form of a no frills - low airfares flight offering‚ 40%-60% lower than what is currently offered in this part of Asia. The story of emergence of AirAsia is similar to Ryanair‚ since both carriers underwent a remarkable
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Futures The impact of low cost carrier on the future of pricing and revenue management Received (in revised form): 12th November 2011 Dieter Westermann Qatar Airways‚ Qatar Airways Tower 2‚ Doha‚ State of Qatar Dieter Westermann holds the position of Senior Vice President RM Strategy and Solutions at Qatar Airways‚ the national carrier of the State of Qatar. He has more than 20 years of experience in revenue management business processes and systems‚ as well as in the area of pricing‚ reservations
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and Corporate Strategy AirAsia AirAsia Can Sustain Its Low Cost Strategy in the Long Run? Can Sustain Its Low Cost Strategy in the Long Run? Table of Contents Table of Contents 1 Introduction 3 History 3 Vision 3 Mission 4 Values 4 The Management Team 4 Achievements 5 Main Challenges 6 Strategy Study 7 PEST Analysis 7 SWOT Analysis 8 Marketing mix 11 Competitive Analysis 13 Competitive Advantage 14 Value Chain Analysis 15 The 3C’s Model 16
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