Name – Sayali uday thigale Student id – 12991865 Subject name – strategic brand management Case Study name- (PRODUCT) RED (A) Lecturer name – Tutor name - Content 1) Current Background 2) Case Issues 3) Analysis of case 4) Formulation and Evaluation of alternative 5) Recommendation 6) Implementation
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Friendships bakerys’ is a bakery located at Gong Badak‚ Terengganu. We can loosely be described as a modern classic bakerys’ where customers can sit around a bar and watch their desserts‚ cakes‚ pastries and beverages being made. Yet‚ with all the expertise that we have we specialize more in baking cakes. Friendships bakerys’ will hold true to its vision of being a new concept with the classic looks implemented in the bakerys’ in order to become a favourite spot for the people nearby. As reported
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group Holder. Since 1889 449 Bakeries in 27 countries:324 bakeries in France –125 across border‚ eg: Spain‚ Dubai‚ Japan‚ USA‚ Qatar‚ Switzerland… 2100 employees - 4 500 salariés travaillent pour le groupe Holder 216 millions d’euros de chiffre d’affaire(en 2003) Bread fabrication: stages of kneading‚ shaping-fermentation cooking Company analysis – 2 people (Louise‚ Pat) Internal analysis of cost structure Revenues per store‚ per year: 750 000 euros Analysis of business model Where are Paul’s
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An Analysis of Yuxi Bakery Industry Professor‚ Ed Bukszar‚ Ph.D. Yee Chen September 27‚ 2010 Introduction The Chinese bakery industry‚ being in the growth period of its life cycle‚ has been developing at a high speed these years. There are more and more foreign chain brands such as Breadtalk and 21cake‚ coming into the Chinese bakery market; and at the same time‚ many Chinese local brands
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Super Bakery Analysis The Super Bakery utilizes a business model that permits lower expenses of labor‚ equipment‚ factories‚ administrative spaces‚ structures‚ etc. This model is defined as a “virtual corporation minimizes investment in human resources‚ fixed assets‚ and working capital” (Kimmel‚ 2009‚ p. 910). This method obviously keeps costs down to the company itself as major operating‚ and manufacturing expenses are outsourced. Super Bakery adopted the Activity Based Accounting (ABC) to simplify
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SWOT Analysis Strength 1. Wide customer base in diverse markets like merchant gases‚ tonnage gases‚ equipment & energy and electronics & performance materials. 2. Diversified geographic presence in more than 40 countries with an employee base of more than 40‚000. 3. Steady growth in revenue & operating profit 4. Increasing liquidity through growing demands and sustained expansion in diverse territories. 5. Strengthening operational performance by driving increased productivity to the bottom
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to start is a bakery café‚ named Lee’s bakery‚ which is a profit base business in selling a variety of cake. The reason that we choose to set up a bakery café is because this kind of business does not involve such a high amount of capital and risk as compared to other kind of business. Our bakery café located in Kuching that is a city of Sarawak. The market in Kuching trend has changed from simple cakes to designed cakes and other tasty pastries which will provide by the Lee’s Bakery. Thus‚ our main
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recognized when the restaurant was chosen as the Best of Boston 2000 in the dessert category and was featured on the Food Network. All team members participated in the observation and data collection process. The task time and efficiency analysis was assigned to three team members while the other two members analyzed ways to improve the process and developed the appropriate recommendations. Between Monday‚ March 19 and Saturday‚ March 24‚ 2001‚ we went to Finale on Columbus Avenue
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(LATEST VERSION) Cealtec background/ History Cealtec Products Inc. is a Richmond‚ British Columbia based company founded in 2007. CealTec™ is in the business of manufacturing and distributing a revolutionary and advanced Nanotechnology Self-Healing Engine Treatment branded CealDoctor™. Vision of the company - "Clean Air" Provide a cheaper alternative for prolonging engines life cycle‚ while reducing harmful CO2 emission and smoke into the environment. (Reference to Cealtec website and
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Competitive Analysis 3 Porter Five Forces Analysis 3 SWOT Analysis 4 Business Description 5 Mission and Vision 5 Products and Services Definition 5 Describe in Niche Market 6 Market Place 6 Analysis of Potential Customers 6 Target Customer Analysis 7 Competitor Analysis 8 Sales & Marketing 9 Estimate Budget 9 Marketing Mix 10 Product Life Cycle 18 Management 18 Financial information 19 Assess potential risks 19 Balance Sheet 21 Income Statement 22 Analysis Cash
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