Running Head: DOLLAR GENERAL 1Dollar General StrategiesGlenda ReeseManagerial Marketing BUS 620Professor Mary WrightJuly 8‚ 2012 DOLLAR GENERAL 2 Dollar General Strategies Two important strategy concepts that need to be implemented for successful marketing within a business are market segmentation and a generic marketing strategy. Market segmentation is defined by Mullins & Walker‚ Jr. (2010)‚ as the process by which a market is divided into distinct subsets of customers with similar needs
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Dollar General In 1955 Dollar General opened their first store. Even thought they were delivering convenience and value to shoppers since 1939. They have over 10‚000 Dollar General Stores in 39 states from coast to coast. They conquer the U.S by have more retail than any other retailer. Dollar General have a wide variety of package food‚ snacks‚ pet supplies‚ health and beauty aids‚ cleaning supplies‚ paper products‚ basic apparel‚ housewares and seasonal items. They come from many producers of
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Dollar General Case Study [Author Name(s)‚ First M. Last‚ Omit Titles and Degrees] [Institutional Affiliation(s)] Dollar General Case Study 1. Explain why the old‚ nonintegrated functional system created problems for the company. Be specific. The rapid growth of the Dollar General places strain on its existing IT systems. Because the old non-integrated functional system was not scalable‚ there was a negative impact on meeting the working demand. There were two major problems created. The
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Summary……………………………………………..……………..3 Introduction……………………………………………………...……………..4 External Environment Analysis…………………………………..……………4 PEST Analysis…………………………………………….…………..4 Porter’s Five Forces Analysis…………………………….…………...5 Internal Environment Analysis………………………………………..….…....6 Primary Activities……………………………………………...……...6 Support Activities………………………………………….……..…...7 Core Competencies………………………………………….……..….8 SWOT Analysis………………………………………………….........8 Strengths………………………………………………….......8 Weaknesses………………………………………………
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I choose to do my financial analysis on Dollar General. Dollar General is one of the largest discount retailer in the United States‚ they have over 12000 stores in over 40 states. Dollar General allow consumers to save time and money by offering quality items at an everyday low price. (Dollar General‚ 2016) Dollar General is one of many retailers who offer quality products made by American manufacturers. In 2009‚ Dollar General once again became a public traded company‚ before that they were
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Intuitively one might assume that Dollar General‚ the well-known extreme-value retailer‚ has an established competitive advantage versus other consumer goods retailers with respect to price. It would then follow that cost would be a defining characteristic of the company‚ and a cost analysis an appropriate analytical tool. However‚ the four distinct types of retailers within the dollar store retail segment (original dollar stores‚ close-out retailers‚ limited assortment grocers‚ and extreme-value
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MEMORANDUM To: From: Date: Re: Dollar General Industry Analysis Executive Summary: Dollar General is the sixth largest mass merchandiser‚ and the fourth largest discount store in the U.S. However‚ significant growth opportunities remain for extreme-value retailers such as Dollar General. Dollar General’s strategic objective is sustainable and profitable long-term growth. The company has opportunities for growth by expanding in the United States to areas that lack an
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This analysis contains references to years 2010 and 2009 for Dollar General Corporation‚ which represent fiscal years ended January 28‚ 2011 and January 29‚ 2010 respectively. The main issues which the company is concerned about are its ability to increase sales and profitability and reduce costs in the current economic situation; another issue is an ability to repay an extensive amount of long-term debt which increases its risks. Analysis of profitability The rate of return on assets for Dollar
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Final Dollar Tree and Dollar General Horizontal and Vertical Analysis Cynthia Bates Devry University Finance 382 Professor Bankston-Bradshaw April 19‚ 2013 Course Project Final Dollar Tree and Dollar General Vertical and Horizontal Analysis I. General information about companies II. Current events III. Relevant ratios IV. Spreadsheets V. Significant assets and liability items‚ comments on revenue and profitability VI. Relevant ratios and vertical analysis discussion
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Family Dollar Doesn’t Fully Meet its Mission Statement Leslie Dailey University of the People In partial fulfillment of the requirements for BUS 1101 Unit 2 – Mission‚ Strategy‚ Objectives‚ and Organizational Structure Professor Jane Burman-Holtom 25 November 2015 Abstract A fortune 500 company‚ Family Dollar strives to provide its customers‚ associates‚ and investors the best product possible. Through a comprehensive business strategy‚ they are able to provide a wealth of products at
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