SWOT has a long history as a tool of strategic and marketing analysis. No one knows who first invented SWOT analysis. It has features in strategy textbooks since at least 1972 and can now be found in textbooks on marketing and any other business disciplines. It advocates say that it can be used to gauge the degree of "fit" between the organisation’s strategies and its environment‚ and to suggest ways in which the organisation can profit from strengths and opportunities and shield itself against weaknesses
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SWOT Analysis The SWOT analysis is very important especially in the hotel industry. When it comes to tourism‚ the hotel industry is very important. In fact‚ it is a supporting service that affects the presence of tourists in a certain place. The SWOT analysis is vital to determine if the industry is helping in the achievement of tourism goals. SWOT analysis is a tool for auditing an organization and its environment. It is the first stage of planning and helps marketers to focus on key issues.
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According to What is SWOT Anlysis (2011)‚ SWOT analysis is an analysis used to identify the internal factors (strengths and weaknesses) of the company as well as external factors (opportunities and threats) of the company. Strength The supports from the Malaysia’s government for tourism industry become one of the powerful strength for this industry. According to Hamzah (2008)‚ tourism industry gives second highest contributor after Manufacturing industry. According to Asia-Web.com (2012)‚ Langkawi
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Executive summary Agricultural market in Ethiopian has been long plagued by high transaction costs and non integrated market information. Small scale farmers came to the market with little information. Ethiopian commodity exchange‚ the newly established organization‚ is providing a market place where buyer and sellers can come together to trade and be assured of quality‚ delivery and payment. Currently‚ ECX has 496 members - 346 are suppliers and 150 sellers from the coffee industry. ECX started
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Analysis of Southwest Airlines Module: Business Management Vanessa Eelma Alyssa Julianna Farkas Thomas Schillinger Peter Lukacs Attila Radvanszki Adam Radvanszki 29th November‚ 2010 Word Count : XXXX Contents 1. Introduction 3 2. Literature Review 4 2.1 General Introduction of Theories Used 4 2.2 SWOT Analysis 4 2.3 External Factors 4 2.4 Organizational Structures 4 2.5 Hofstede’s Theory 5 2.6 Cultural Elements 5 2.7 Motivation 5 3 Analysis of Southwest
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for Democracy The Ethiopian Red Terror genocide was a very crucial and violent time period for any ethiopian who was suspected to be a supporter of the EPRP (Ethiopian People’s Revolutionary Party). The Red Terror was like a modern day Holocaust. The two parties involved were the Dergs and Colonel Mengistu against the political opponents‚ or EPRP. Mengistu Haile Mariam became the leader of the Dergs‚ name of his army‚ because he murdered Emperor Haile Selassie. “The Ethiopian “Red Terror” or Qey
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and great civilization. Ethiopian‚ also originally known as Sheba‚ history begins its existence around 10th century B.C. by Solomon’s first son‚ Melenik I‚ who the Queen of Sheba was the supposed to have mothered. Its documented history begins in the ancient city of Askum in about 2nd century AD‚ thus making it one of oldest independent African nations and one of the most ancient cultures in the entire world. The exhibit provided an excellent array of facts about Ethiopian life‚ history‚ culture‚
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continuously-sovereign nation state‚ is rich in tradition and cuisine. Sadly however‚ most Americans today associate the country primarily with the devastating famine that ravaged its people in the mid-eighties. When I tell someone I am going to an Ethiopian restaurant‚ I often get a response like‚ “I thought they don’t have food”‚ as if for thousands of years the inhabitants of this bountiful country‚ who filled it with ancient‚ world-renown monuments‚ churches and cities‚ were bereft of sustenance
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Introduction In the present age‚ businesses have to intensive analysis themselves to improve shortcomings and get higher profit; SWOT analysis is a good way to choose. This essay will introduce the definition of SWOT analysis and the background of why people use it frequently. After that‚ there will be few examples to proof the opinions of SWOT analysis will help enterprises a lot on proving of their management and strategic planning. The merits and shortcoming when using this process will also
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SWOT ANALISYS STRENGHT 1. SW has all flights going to cities within the United States. 2. Use point-to-point flight system with no hubs one way. 3. Ability to determine cost/prices within the organization. 4. Leader in market capitalization. 5. Largest in US by the number of passengers carried yearly and 3rd in the world. 6. One of the world’s most profitable and highest posted profits for 34 consecutive years 7. Low prices and relaxed atmosphere made it an icon. WEAKNESESS
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