I have worked with Frito-Lay for a little under five years‚ I am pleased with my progress and I am always striving to be promoted. My boss calls me and wants to meet with me at one of our top account stores named Kroger’s at two o’clock. This meeting is a big deal to me because I want to show the boss that I have been doing my job quite well. I arrive at Kroger’s and proceed in the store‚ once I am in the store I go to the Frito-Lay display and I see that our product display size has been narrowed
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and South America combined contributed 48 percent of PepsiCo’s net revenue in 2009. And Fristo-Lays North America‚ which is combined with the Frito Company and the H.W. Lay Company‚ creates the top selling line of snack foods in the U.S‚ Canada and Mexico. These brands include Lay’s and Ruffles potato chips‚ Doritos tortilla chips‚ Tostitos tortilla chips and dips‚ Cheetos cheese flavored snacks‚ Fritos corn chips‚ Rold Gold pretzels‚ Sun Chips and Cracker Jack popcorn. In which‚ PepsiCo holds six
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SWOT ANALYSIS OF FRITO-LAYS KURKURE ACKNOWLEDGEMENT This project comes out to be a great source of learning and experience. A lot of effort has been put by various people to make this project a success. This has greatly enhanced our knowledge about FMCG market in India. We greatly acknowledge our indebtness to Prof. Ashok Kumar‚ for helping us throughout this project and for providing us in-depth knowledge. This project is acumination of efforts of our entire team whose sincere
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Chief Marketing Officer Frito-Lay North America 7701 Legacy Dr‚ Plano‚ TX Dear Ms. Anindita Mukherjee‚ We are pleased to submit you the report you requested on September 21‚ 2012. The report is entitled “Strategic Marketing Plan for Frito-Lay”. This report provides information of current and potential target market for Frito-Lay. This document consists and concentrates on the existing marketing strategies and recommends strategies to improve the current status of Frito-Lay. After carefully analyzing
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Frito-Lay’s Dips How would you characterize the dip category in general? Dips are a complementary product; they are served along with chips‚ crackers‚ or raw vegetables. The market for dips is highly fragmented and difficult to measure. More than 80% of all dips are accounted for by supermarkets‚ with a total dip retail dollar sales volume of $620 million (in 1985). The dip category became more popular in late 1983 and early 1984‚ an explanation for this increase is the growing popularity
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Performance Analysis. Frito-Lay has well-known brands such as Lay’s®‚ Ruffles® potato chips‚ Fritos® corn chips‚ Doritos®‚ Tostitos®‚ Santitas® tortilla chips‚ Chee•tos® cheese-favored snacks‚ and Rold Gold® pretzels (see Exhibit 1). Eight of those snacks are in top ten best selling in the U.S. Frito-Lay’s business spans every aspect of snack-food production. It has 39 plants‚ 1600 distribution facilities and 10‚000-person route sales teams serving over 400‚000 retail customers each week national
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Frito-Lays is a nationally recognized leader in the manufacture and marketing of salty snack foods with 33% market share in the U.S. Frito-Lay has a highly profitable dip product line with $87 million sales in 1985. Dips are most frequently used with salty snacks whereas account for 67% of total dip sales. Rest of dip sales (33%) are linked to vegetable usage. But the market for dips is highly fragmented and difficult to measure. In late 1986‚ management team of Frito-Lays wants to complete their
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new pricing program‚ a number of factors need to be considered. In particular‚ customer value perception‚ buyer price sensitivity‚ product demand‚ product differentiation (among competitive offerings)‚ life-cycle stage of products‚ and break-even analysis. Customers will be more willing to respond to price reductions on items they perceive as having a higher value (value increases with decreased price or increased perceived benefit). Also‚ not all supermarket
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Company Background The success of Frito Lay is a tribute to two entrepreneur’s dreams. In 1932‚ C.E. Doolin purchased a bag of corn chips in a café in San Antonio‚ Texas. He learned that the chips manufacturer was selling his business so he purchased the recipe and began selling Fritos Corn Chip. Meanwhile‚ that same year‚ Herman W. Lay began his potato chip business in Nashville by delivering snack foods. He then purchased the manufacturer‚ and the H.W. Lay & Company was formed. It soon became
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Bryant University Frito Lay‚ Inc. Sun Chips Multigrain Snacks Veronica Amus 11/18/2013 Major Issue or Decision In the 1980s Frito Lay had difficulty perfecting the healthier alternative to a snack chip. After releasing their product Prontos in 1947‚ which was a multigrain product‚ which did not last on the market for long‚ Frito Lay was on a hunt to create the perfect multigrain chip that consumers considered an everyday chip. There were many reasons why Prontos failed and those were
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