Nikon < NEC Corporation.. Nintendo.. > Nikon Parent Company Mitsubishi Group Category Consumer Electronics Sector IT and Technology Tagline/ Slogan At the heart of the image; I am Nikon USP Professionalism‚ Authenticity and Innovation/Nikkor Lenses STP Segment High end quality SLR cameras‚ ophthalmic lenses and optical products for consumers Target Group Urban upper middle and upper class individuals Positioning Traditionally associated with Professional Photography;
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on particular products and businesses‚ Precision equipment businesses and imaging product businesses account for 90% of total net sales‚ and there have been instances of alleged violation of competition laws incurred which hurt the brand image of Nikon a few times. Nikon’s opportunities include online sales opportunities by leveraging the e-commerce market and effectively using online marketing options‚ expanding their presence in the global market‚ and creating more innovative product offerings
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Maybel Lagumbay BSBA MM 2-1N Nikon’s Sales and Distribution Strategy in India * Point of View and Point of Time: In May 2007‚ Nikon Corporation‚ one of the world’s leading manufacturers of optical and imaging equipments‚ entered India by setting up Nikon India Private Limited (Nikon India) as a wholly-owned subsidiary. Nikon India had witnessed good sales growth and by early 2009‚ had established market leadership in the premium DSLR camera segment and also cornered a 5% market share
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information from http://www.researchandmarkets.com/reports/1937897/ HTC Corporation - SWOT Analysis Description: HTC Corporation - SWOT Analysis company profile is the essential source for top-level company data and information. HTC Corporation - SWOT Analysis examines the company’s key business structure and operations‚ history and products‚ and provides summary analysis of its key revenue lines and strategy. HTC Corporation (HTC or “the company”) is engaged in the research‚ development and
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SWOT ANALYSIS SWOT ANALYSIS OFSONY CORPORATION&L.G COMPANY STRENGHTS Of SONY CORPORATION Strong Brand Image Worldwide Reputation High Market Share High Quality Products High Technology Pioneer in the Industry as Being Creative and Innovative Supports R&D Activites Diversification in Manufacturing Locations Around the World Ability to Provide High Motivation to Its Employees Loyal Customers STRENGHTS Of L.G SWOT ANALYSIS Market leader in home
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UPS Supply Chain Solutions SM case study Nikon Focuses on Supply Chain Innovation — and Makes New Product Distribution a Snap Top consumer goods manufacturers now recognize that success requires more than just making market-leading products. Having the right distribution network is just as critical. Nikon Inc. is the world’s leader in precision optics‚ 35mm and digital imaging technology. So it’s no surprise that when the company saw the next big trend in photographic technology — digital
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Target Corporation Claribel Diaz University Ana G Mendez Mana 600/Business Policy& Ethics July 20‚ 2012 Bernaldo Gil Table of contents 1. Introduction …………………………………………………………. 3 2. Product and service …………………………………………………. 4 3. SWOT Analysis …………………………………………………….. 4. Corporate Strategies ………………………………………………… 5. Conclusion ………………………………………………………….. 6. References ………………………………………………………….. Introduction The company that we know today as Target was founded
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SWOT Analysis of McDonalds Corporation By Angela B. Strengths 1) Brand recognition 2) Economic risk spread globally 3) Specialized Training and Career Path 4) Tech – analysis‚ supply chain‚ customer access 5) Sensitive to cultural diversity in global market Weaknesses 1) Market saturation‚ especially in USA 2) Consumer consciousness of unhealthy menu 3) High employee turnover including managers 4) Excessive debt 5) Sell-off by franchisees due to increased fees Opportunities
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Showcase your creative vision with the new Nikon D5200 that comes with a 24.1 megapixel DX-format sensor‚ a sensitivity range from ISO 100 to ISO 6400 and the best in class 39-point AF system to deliver high image quality and bring alive some of the spectacular photos and videos. The simple design enhanced by an ergonomic appeal along with the vari-angle monitor offers you full flexibility to shoot from different angles and perspectives. Get ready to add some more fun to your photographic instincts
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Nikon is a Japan-based designer and manufacturer of high-quality electronic imaging equipment‚ most notably cameras. The name Nikon should be familiar to anyone who has even basic knowledge about cameras and imaging technology. In particular‚ their lineup of DSLR cameras is recognized as one of the best in the world for digital photography. Yet‚ as in any technology-based industry‚ Nikon has its challenges to deal with. The following PESTEL analysis is an outline of the factors that impact these
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