COMPANY PROFILE Sony Corporation REFERENCE CODE: 881B16EF-3BEC-4BDD-B10A-26FAB18DEC3B PUBLICATION DATE: 25 Oct 2012 www.marketline.com COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED. Sony Corporation TABLE OF CONTENTS TABLE OF CONTENTS Company Overview..............................................................................................3 Key Facts......................................................................
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Strengths Substantial Brand Identity Sony is a corporate brand whose identity is deeply rooted and very well established in the minds of potential customers. The brand remains healthy despite dropping from 25th to 29 in name recognition according to InterBrands 2009 ranking. Interbrand valued Sony brand at $11 million Global Diversification Sony products and services are available throughout the world in approximately 200 countries and territories. The United States market accounted for 17.9%
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SWOT SONY Strengths * Sony has for a long time produced high end and usably durable goods. This makes them a good company to do business both on a corporate scale and a private scale as it goods have a long usable life. This separates them from cheap electronic Asian companies whose goods are designed to not last as long so the goods are bought more often. This long life of its products make it a very appealing to business as they can now buy the product and know that if it has the brand Sony
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Sony Company SWOT Analysis Strengths Sony Company contains goods that show off of a extremely dominant sell. This include a standing intended for assessment of cash‚ expediency and a broad diversity of goods Sony Company contain grown-up considerably in excess of the years‚ and contain practiced worldwide development. Sony Company’s major capability dishonesty resting on utilizes of IT toward completely hold up its global logistics scheme. Consequently‚ Sony Company be able to observe how their
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SWOT ANALYSIS SWOT ANALYSIS OFSONY CORPORATION&L.G COMPANY STRENGHTS Of SONY CORPORATION Strong Brand Image Worldwide Reputation High Market Share High Quality Products High Technology Pioneer in the Industry as Being Creative and Innovative Supports R&D Activites Diversification in Manufacturing Locations Around the World Ability to Provide High Motivation to Its Employees Loyal Customers STRENGHTS Of L.G SWOT ANALYSIS Market leader in home
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How should Lopez interpret and compare the different studies? Lopez needs to design his marketing strategy based on four market research efforts – large scale study of the Chinese laptop consumer‚ detailed interviews with laptop users‚ results of the CLUES report and Project Compass. My recommendation is for Lopez to utilize each of these tools in varying quantities during different stages of his Segmentation‚ Targeting and Positioning (STP) strategy. The Shanghai report identified that China has
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Name: Sama A. Sabbah Sony Playstation 3: Game Over? Step 1: Situation Audit (SWOT Analysis) Strength 1. 2. 3. 4. 5. 6. Sony with PS was the market leader for the last two generation of video games PS3‚ the most technologically advanced video game of the seventh generation. Well organized campaign across multiple forms of media. PS3 has cell chip and Blue ray disc player. Great Graphics and audio capabilities High Quality Blue Ray function Weaknesses: 1. 2. 3. 4. 5. 6.
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SWOT Analysis for Sony Ericsson Strengths: Increased market shares Reduced losses: Sony Ericsson has been successful in reducing its company losses in the past year. The company cut its total losses by more than half in the second half of 2002. Sony Ericsson should look to continue to cut costs in order to narrow company losses even further. The success of the joint venture will be viewed by its ability to break even and generate profits. Brand name: Having a strong brand name means
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Sony Ericsson SWOT Analysis Strength Diversity among products. Sony as a brand name. Weakness Lack in understanding Customer Preferences Less technology advancement Lack of user centered designs. Lack of Brand awareness globally Opportunities Mobile phones market in developing High % of young market Strong Customer demand for innovative product High Disposable income in emerging markets. Network capabilities and low tariff of service providers. Threats
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TABLE OF CONTENTS EXECUTIVE SUMMARY 3 INTRODUCTION 4 SWOT ANALYSIS 6 PESTEL ANALYSIS 11 RECOMMENDATIONS 16 REFERENCES 17 EXECUTIVE SUMMARY Consumer electronics‚ broadcast and professional systems and information technology products are widely used in this globe. For example Japan was one of the leading countries in the industry of electronical goods. Japanese electronic products share a large portion of the Japanese trade
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