Sony Corporation’s full name is Sonī Kabushiki Gaisha‚ commonly referred to as Sony‚ is a Japanese multinational conglomerate corporation headquartered in Kōnan Minato‚ Tokyo‚ Japan. Its diversified business is primarily focused on the electronics‚ game‚ entertainment and financial services sectors. The company is one of the leading manufacturers of electronic products for the consumer and professional markets. Sony is ranked 87th on the 2012 list of Fortune Global 500. Sony Corporation is the
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Sony Corporation Introduction In an economy that thrives thoroughly on technology and progression itself‚ there are many companies that have taken advantage of the opportunities that have been offered to them through science. Due to continuous development in technology‚ companies are being able to find their path in success through competitive products and service. And one of the Company that would strike on peoples mind in no time while talking about information technological
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1.0 Introduction 1.1 Company Overview Sony Corporation is a leading global manufacturer of any information technology products for consumer and professional markets. It typically named as Sony‚ is a Japanese multinational corporation that is headquartered in Tokyo‚ Japan. It founded at 7th May 1946 and their co-founders of the company are Masaru Ibuka and Akio Morita. Sony have hired over 146‚300 employees in 2013 and its diversified business is mainly paying attention on portable audio‚ digital
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Keller’s Brand Resonance Pyramid | SONY Brand 2015 | Resonance Behavioral loyalty: This includes regular‚ repeat purchases‚ Sony has a loyal customerbase Attitudinal attachment: Customers have loved SONY for decades and many segments have grown up with their groundbreaking products‚ and see some of the products as a special purchase‚ PS3‚ VAIO‚ XPERIA Judgements Quality: The Customer perception of the quality of the Sony products/services with the SONY brandname is high Credibility: Decreased
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SWOT Analysis of SONY Strength One of Sony’s greatest strengths is their ability to produce innovative‚ quality products. Sony’s web page states “Sony innovations have become part of mainstream culture‚ including: the first magnetic tape and tape recorder in 1950; the transistor radio in 1955; the world’s first all-transistor TV set in 1960; the world’s first color video cassette recorder in 1971; the Walkman personal stereo in 1979; the Compact Disc (CD) in 1982; the first 8mm camcorder in
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Top Laptops in India With more people getting tech savvy and computer literate‚ many Indians are looking at getting their own personal pocket PCs. From business professionals to college graduates‚ everyone in India seems to be harboring for a laptop. One of their main advantages over a desktop computer is the ability to carry it around and the portability factor. Laptops are generally used by those who work outside the workplace‚ who are heavily into graphic designing and need to stay in touch with
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SWOT Analysis SWOT analysis is a tool for auditing an organization and its environment. It is the first stage of planning and helps marketers to focus on key issues. SWOT stands for strengths‚ weaknesses‚ opportunities‚ and threats. Strengths and weaknesses are internal factors. Opportunities and threats are external factors. SWOT analysis is a simple framework for generating strategic alternatives from a situation analysis. It is applicable to either the corporate level or the business unit level
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Factors to be Considered While Buying a New Laptop Before you go about laptop computer buying‚ be very sure how you will be using it. A laptop can be used for home use‚ entertainment‚ browsing and business related purposes and for various developmental‚ industrial and manufacturing and designing purposes. The needs of businessmen‚ students‚ casual users wishing to buy laptops will obviously be different. A business person would need all the packages of Microsoft like Microsoft Word‚ Microsoft
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PROPOSAL OF AN ENERGY SAVING LAPTOP: The Green-Series Laptop Team member: LEE SOON CHEAN LIM SHANG DA CHONG MAN LOON NATHANIEL THENG ZE ZHEAN Table of Contents i. Acknowledgment ii. Abstract 1.0 Introduction 1.1 Problem Statement 1.2 Purpose 1.3 Scope 2.0 Theory 2.1 Thermophotovoltaic cell 2.2 Piezoelectric sensor 2.3 Nano wind turbine 3.0 Modification 3.1 Collecting heat energy 3.2 Pressure exerted on keyboard 3.3 Collecting wind energy
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2015 Laptop vs Tablet: Which one to buy? 1. What should you do before deciding between a laptop or a tablet? It can be quite to challenge when it comes to picking the right computer between laptops or tablets with so many options. So I should focus on something to consider before buy one; firstly what you want to do with your computer and secondly where would you use it. The Laptop is perfect option for most student. Power and performance combined together to the light weight frame‚ a laptop has bigger
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